Yu Jianjun didn't know, but Zheng Wentong knew in his heart that his creator conference was actually open to Huang Zheng of Pinduoduo.

Tmall, Taobao and JD.com already occupy the vast majority of the market share, while Vipshop, Suning.com, Dangdang.com, and Yihaodian occupy a small market share.

There are three reasons why Pinduoduo has been able to rise under the encirclement and suppression of Tmall, Taobao and JD.com, and eat away at Ahri's e-commerce share:

First, Pinduoduo took the lead in sinking the market, mainly promoting users in third- and fourth-tier cities, and the way to develop users was also very simple and rude, helping me to get 100 yuan in cash.

You may need to invite 10 new users to get 100 yuan in cash, but you do have users around you who have received this 100 yuan.

Users in these third- and fourth-tier cities go to the vegetable market to buy vegetables, and they have to pay less for two cents and three cents, and 100 yuan is definitely very attractive.

This means that you only need to spend 10 yuan to buy a new user, which is not a high cost for the current Internet market.

Some loan companies or intermediaries need to spend 50 yuan, or even one or two hundred, to buy a list with real information, and then sell loan products in a targeted manner.

And the difficulty of Pinduoduo's one-knife withdrawal of 100 yuan will only get higher and higher, because it is difficult for you to develop a new user who has not registered with Pinduoduo.

When the time comes, Pinduoduo users will be eyeing high-quality users in first- and second-tier cities who often shop online on Tmall and JD.com.

In fact, these user groups actually care more about the quality of online shopping, and they like to buy more expensive, but better-quality goods, so they don't like Pinduoduo's things.

So much so that these Pinduoduo users will even invite people to drink milk tea, and the girl will take the initiative to find a boy to add WeChat just to help her cut a knife.

The girl asked the boy if he was there on WeChat, and the boy happily replied, and the girl directly sent a link to Pinduoduo, "Help cut a knife, thank you!" As a result, after the boys finished registering, after the slash, the girls disappeared, and these boys were eager to cut the founder of Pinduoduo.

Second, it is Pinduoduo's own logistics, J&T Express, compared with SF Express, Sitong Yida, J&T Express's service makes people can't help but want to complain, and even other express companies want to partner up to block it.

Wang Wei of SF Express has invested in Pinduoduo as an individual investor, so SF will still help Pinduoduo with some valuable parts. Without its own logistics, Pinduoduo would not have been able to survive in the fiercely contested e-commerce market.

Third, it is Pinduoduo's 10 billion subsidy plan, which is actually an upgraded version of a cut-and-knife withdrawal activity.

Didn't you say that there are a lot of fakes on Pinduoduo? Pinduoduo directly comes with a subsidy of 10 billion, and then it is cheaper than Apple on Apple's official website, JD.com, and Tmall channels.

Although a mobile phone is only one or two hundred cheaper, there are always people who can't resist this temptation, and then place an order to buy a mobile phone in Pinduoduo, and after the user unpacks it, he will send out a sentence of "Hey, it's so fragrant!" ”

So from this point of view, the slope investment with the two applications of universal WIFI and micro toutiao is actually a natural partner of Pinduoduo.

Huang Zheng is still quite arrogant, although he told Liang Hui last time that he wanted to meet and chat with Zheng Wentong, until now, the two of them were stunned to stage a play of the king but not the king.

Chen Dong, who was sitting in the audience, looked intently at the boss preaching on the stage, and Liang Hui sat next to Chen Dong, listening to the boss's talk, and not forgetting to take the time to look at Chen Dong, the underground boyfriend next to him.

Zheng Wentong asked her and Chen Dong to start sorting out the materials of Logical Thinking and Fan Deng's Reading Club, and prepared to invest in these two knowledge payment platforms at one time.

Zheng Wentong on the stage was making a final speech, "As the saying goes, plant a grain of millet in the spring, and harvest 10,000 seeds in the autumn. ”

"When I was a child, I really did farm work, planted seedlings, cut rice, harvested cotton, and herded cattle."

"So I still have a deep affection for the countryside, and the old people in the village told me that if you want to sow seeds in spring, you need to plough the ground in winter, which is also the historical wisdom of China for thousands of years."

"Because considering that the subsidy for 2,000 creators will cover a larger proportion of rural creators and benefit the field of agriculture, agriculture and agriculture, I will name this subsidy plan as the Spring Sprout Plan."

"Now, I announce the official launch of the 2016 'Spring Sprout Plan' of Weitoutiao, and next, Yang Ji, our Weiyi reading team, will introduce the support plan for network authors, thank you!" Zheng Wentong walked off the stage, and the audience applauded.

Zheng Wentong walked up to his girlfriend, sat down and asked her, "Do you feel a little bored?" ”

Bai Xiaolu shook his head, "No, I think it's interesting, if it's convenient for you, I want to go to the slope investment side for a few days to intern and experience the working environment of the investment company in advance, so that I can enter the role of "Ordinary Glory" faster." ”

"It's okay on my side, it's not like you haven't made a cameo appearance as my assistant, have you forgotten the scene when you accompanied me to meet Zhong Lifang for the first time last year?"

Zheng Wentong thinks that his girlfriend's idea is good, if Bai Xiaolu wants to go directly to the slope to invest to work and be a boss, Zheng Wentong will definitely not agree.

However, if Bai Xiaolu just wants to understand the working environment and working mode of the investment company, there is no problem in experiencing it for a few days.

As a top priority, Zheng Wentong needs to help his girlfriend choose a suitable suit and skirt first, and the two of them can play the love routine of the domineering president and Secretary Jin after work.

Now that I think about it, in fact, the anti-routine sweet drama "Why is Secretary Jin like this" is also quite marketable, you can consider letting Zhang Ruonan play the mainland version of Secretary Jin, and then Zhang Han plays the domineering president, but is this a repeat of "Shanshan is Coming"?

Or let Zhang Ruonan and Gong Jun shoot "Falling in Love from Marriage" in advance, although Zhang Ruonan is not from a professional class, her acting career is quite wide.

But Zhang Ruonan doesn't need to be in a hurry first, let him hone his acting skills first, and wait for Gong Jun to finish filming "Xiangmi" first.

At that time, Zheng Wentong recommended Zhang Ruonan to Xiaosi through Zhao Jiarong to star in "Sadness Flows into a River".

Yang Ji on the stage explained in detail to the creators the support plan of microreading for new authors.

"According to our statistics, if the author writes 300,000 words after signing the contract, and his income does not meet expectations, he will choose to give up, which is often referred to as a eunuch in the industry."

"So in addition to the 1,600 yuan full attendance guarantee, we have also launched a sunshine plan, starting from 200,000 words, as long as the contracted author updates 200,000 words, he can get 600, 1,200, 1,800 yuan of different sunshine subsidies."

Dong Qianyue sat in the audience and listened attentively, because this was directly related to her income, and she could not be sloppy.

Yang Ji continued, "The level of subsidy in this Sunshine Plan has nothing to do with the level of the writer, it only depends on whether you have potential. ”

"We will count the advertising revenue of writers every month, and everyone's starting point is 600, if your advertising revenue growth is greater than 20% next month, your sunshine subsidy can be raised to the next level, and if the decrease is greater than 20%, it will be reduced by one notch. If the advertising revenue is between 80% and 120% of the previous month, then the Sunshine Subsidy registration will remain unchanged. ”

Dong Qianyue calculated in her heart that for her, a newcomer, updating 200,000 words per month and an average of 7,000 words a day is the most cost-effective.

In this way, she signed a bronze-level writer's contract, with a minimum guarantee of 5,000 yuan, and she can get 1,600 for full attendance, plus a 600 sunshine subsidy, and 7,200 in the worst case, which is a little better than ordinary office workers in second- and third-tier cities.

If it takes her 5 months to write a book of 1 million words, she can get a total of 30,000 8 manuscript fees.

Those ordinary contracted authors, commonly known as cannon fodder-level contracted writers, update 200,000 words a month, and can also get 1,600 yuan full attendance + 600 yuan sunshine subsidy, which can make a writer not starve to death before realizing his literary dream.

This year, the squid who jumped from a certain point to dive disagreed, "Sure enough, there is a boss, there are employees, there is a spring seedling plan in front, and a sunshine plan comes in the back. ”

The diving squid and the sleeping will be in vain are the two most famous platinum writers in the micro-reading, and the two of them also have a bit of a different meaning, Zheng Wentong has been a reader and brushed Yu Jiajia with 100,000, and the reader of the squid immediately brushed 200,000.

Li Meng's side originally wanted to ask the boss Zheng Wentong to brush one million directly, and see if the readers of the squid would brush two million and come back to call the board, so that Zheng Wentong would win and not lose.

Zheng Wentong felt that Li Meng had an outstanding appearance and was also well-behaved, but he was a little naïve, not as shrewd as Yu Jiajia.

"The Internet circle is so big, if you know that I am so a fan of my own platinum author, should I continue to do this APP? In order to make this little money of two million, I can't afford to lose such a big person! ”

Li Meng couldn't help pouting, the one million that ordinary people can't earn in a lifetime has actually become a small amount of money in Zheng Wentong's mouth, and the key is that she can't refute it.

Yang Ji's speech was also quite interesting, but perhaps because he had been in Silicon Valley for a long time, his speech was not as down-to-earth and humorous as Zheng Wentong, but everyone still gave warm applause.

The creation meeting ended, Cheng Liyuan went up to finish, and today's guests began to prepare to leave. Zheng Wentong said goodbye to the Internet Vs one by one.

Li Dan and Chi Zi went back together, Li Dan joked with Zheng Wentong, "I heard the principal say that Mr. Zheng's Internet company is not small, and today I realized that your company is really a big business. ”

"It's almost hot this year, next year, when you record the second season of the "Tucao Conference" and "Talk Show" conferences, I will contract the advertising sponsors of the two shows!"

Short video application microtone and talk show programs themselves are more compatible, and the two can also complement each other.

Chi Zi gave Zheng Wentong a thumbs up, "Mr. Zheng, you are so open!" ”