Chapter 193: Zheng Wentong handles the 10 billion merger case!

Ding Sanshi looked at Zheng Wentong, who was too young, and replied: "It doesn't really matter what you eat, I heard that my brother has collected a lot of expensive red wine, so I must taste it when the time comes." ”

He advised Zheng Wentong to be a low-key person and do things in a high-profile manner at this time, and now Zheng Wentong is on the cusp of public opinion. A trivial thing may be magnified by someone with a heart and become your black history.

Ding Sanshi's words came from the bottom of his heart, he started his business at the age of 25 and became the richest man in China at the age of 32. He and Shanda Chen Tianqiao both made their fortunes from games and became the richest men, and they were known as Yuliang for a while. After he became the richest man, he couldn't avoid the arrogance of some people, and as a result, he hit a wall many times in business activities, but he was burdened by fame.

But at the age of 25, Zheng Wentong is already the youngest billionaire in the domestic Internet industry and one of the youngest billionaires in the world. His rise speed can be comparable to Facebook's Zuckerberg, Zheng Wentong has received high-level attention in China, no less than the second horse in the Internet industry, after all, young means potential.

Although some old people are blind to Zheng Wentong's wealth of tens of billions at a young age, there are also people who want to set Zheng Wentong as a benchmark for the Internet industry. The success of Zheng Wentong and Weike Xinke can also be used as a new business card of China's Internet industry, showing that China's Internet industry has a lot to offer, provided that Zheng Wentong's foundation is relatively clean and can stand the test.

Ding Sanshi was very curious about Zheng Wentong's process of helping "Peace Elite" get the version number, but Zheng Wentong didn't want to talk about it, but took the initiative to talk about Wangyiyun Music.

Zheng Wentong appreciated Wangyiyun Music's practice of recommending music according to users' preferences, and users of Wangyiyun Music especially like to read comments, creating a new model of music + socialization. The competitor Penguin Music likes to recommend paid songs and VIP songs to users, and the profit purpose is too strong.

"Mr. Ding, I have noticed here that the proportion of users who listen to songs for more than 60 minutes a day is actually much higher than that of Penguin Music, indicating that the user stickiness of Wangyi Cloud Music is relatively high."

"Although public opinion has expressed concern about Penguin Music's acquisition of Kugou and Kuwo Music, there is no anti-monopoly law in China after all. Wangyiyun Music and Qianqian Music are still a bit lonely, and it is difficult to establish a complete music copyright moat. Among the three major record labels, Penguin Music has been deeply bound to Sony Music and Warner Music, and Universal Music is our last chance. Why don't we join forces and become a major shareholder in Universal Music? Zheng Wentong suggested.

Ding Sanshi was a little moved, and he also sighed at Zheng Wentong's ambition. The copyright fee paid by Wangyi Cloud Music to Taihe Music Group every year is as high as tens of millions, and if Wangyi Cloud Music can be merged with Qianqian Music, it can definitely produce the effect of 1+1 greater than 2.

Wang Lei, the general manager of Qianqian Music, is himself an executive who resigned from Wangyiyun Music, Ding Sanshi was secretly frightened, could it be that Zheng Wentong had already considered this level, so he chose Wang Lei as the general manager?

Universal Music is an international music giant with a market value of tens of billions of US dollars, and it is still a bit difficult to buy the equity of Universal Music with the cooperation of Netyiyun Music and Qianqian Music.

Ding Sanshi thought that Ahri led the A round of financing of Weike Xinke, and Weimeng Media is also the first brother in the Taobao live streaming industry. Ding Sanshi then understood what Zheng Wentong's idea was, maybe Zheng Wentong planned to pull Ahri and Wangyi to build an anti-penguin alliance in the music industry from the beginning?

Ahri has money, Taihe Music Group has copyright, and Netyi Cloud Music has users, and the combination of the three is really possible to buy the equity of Universal Music in one fell swoop.

Ding Sanshi sandwiched a piece of meat and did not refuse Zheng Wentong's proposal, "I know what your idea is, but the work of Ahri Music is not so easy to do." The meal has to be eaten one bite at a time, but Wangyiyun Music and Qianqian Music can deepen their cooperation, and we can exchange the copyright library of Wangyiyun Music and Qianqian Music to expand each other's music libraries. ”

"Last year, Penguin bought the exclusive network broadcast rights of the NBA for 5 years and 500 million US dollars, and according to Penguin's financial report, it can be recouped in about two years, and the next three years will be profitable."

"If Penguin Music had taken a stake in Universal Music before we did, then Penguin Music would have a monopoly on music rights and be truly a monopoly. Music users may prefer Wangyi Cloud Music, but they will also be forced to open a Penguin Music membership. For netizens, the cost of opening two music app memberships at the same time is too expensive, which is an either/or relationship. ”

"If Penguin stops authorizing Jay Chou's music, what will be done with Wangyiyun Music? After all, no matter what time it is, Jay Chou's "Sunny Day" will always rank first in the number of broadcasts. Zheng Wentong said.

Perhaps Ding Sanshi has long been aware of the weakness of the Wangyiyun Music copyright library, and the two finalized the cooperation in the Wangyi canteen, and Wangyiyun Music and Qianqian Concert cross-licensed the exclusive copyright of music with each other.

Zheng Wentong is covetous of Jay Chou's music in the net Yiyun music library, and Ding Sanshi is also greedy for the music of Xue Zhiqian and Xu Song in the Qianqian music, and the specific authorized music library is jointly formulated by Zhu Yiwen, CEO of Wang Yiyun Music, and Wang Lei, general manager of Qianqian Music, and then handed over to Ding Sanshi and Zheng Wentong to finalize together.

On June 15, Wangyi Cloud Music announced the completion of Series A financing, led by Slope Industry Fund, with a valuation of 3.5 billion yuan. The Slope Industry Fund invested 700 million yuan and held 20% of the shares, which was also the second major move after the Slope Industry Fund bought Qiandu Music from the Qiandu Group.

Within two days, Wangyiyun Music and Qianqian Music held a press conference in Yanjing, announcing the opening of the two members' music libraries, no matter which music member is opened, you can hear each other's exclusive music libraries. As soon as this news was announced, Wangyiyun Music and Qianqian Music both added a lot of members.

Immediately after that, Wangyi Games announced that the national server version of "PUBG" game "Peace Elite" will be officially launched on June 25, and the official website download channel will begin on June 18.

The reporters noticed that the slope system and Ahri and Wangyi have become de facto quasi-alliances, Qianqian Music and Wangyi Cloud Music have opened up the music library, the Slope Industry Fund has invested in Wangyi Cloud Music, and Wangyi Games has acted as an agent for "Peace Elite", and Ahri has participated in the A round of financing of Weike Xinke.

Ahri Music also has two music applications, Xiami Music and Ahri Planet (formerly known as Tiantian Sound), Xiami Music and Ahri Planet and users are also looking forward to joining the cooperation between Wangyi Cloud Music and Qianqian Music, and finally realize that the four online music applications of Xiami Music, Ahri Planet, Qianqian Music and Wangyi Cloud Music can all open their music libraries with each other.

When the reporters went to interview Ahri Music Song Ke, he had an ambiguous attitude and did not express his attitude, only saying that Ahri Music and Wangyiyun Music have been in contact with Ahri Planet.

At the end of June, an article appeared on Hexun.com, with the title ""The management of Ahri Music, who is eager for success, is destroying the two high-quality apps of Xiami Music and Tiantian Listening? ”

The article reported in detail that Ahri spent $40 million to acquire Tiantian Tingting, which was renamed Ahri Planet this year. There were 300 million users at the most, but since it was renamed Ahri Planet and tried to build him into a pan-entertainment trading platform, after the music service was suspended, it has been worse day by day, and a large number of users have been lost, and now there are only tens of millions left.

On April 15th, Tiantian Listening changed its name to Ahri Planet, and music players, fan socialization and live broadcasts made Tiantian Listening unrecognizable.

Ahri Music's move made every day beautiful users very resistant, and the ratings plummeted on major app stores, and the comment area scolded Ahri Music. Song Ke kept saying that Ahri Music doesn't need two players, but it's ridiculous that users who listen every day haven't migrated to Xiami Music.

Ocean Music, the parent company of Kugou Music and Kuwo Music, can operate both Kugou and Kuwo players at the same time, why can't Ahri Music operate Xiami Music and Everyday Sounds at the same time?

The number of users who listen to each other far exceeds that of Xiami Music, even if you have to choose one of the two, why does Ahri Music choose Xiami Music with fewer guarantees, instead of having more users every day? Since Gao Mousong and Song Ke served as the chairman and CEO of Ahri Music, why is the market share of Ahri Music getting smaller and smaller, and why is the number of users of the two apps together not even as good as the single app before the merger?

Gao Mousong and Song Ke may be good musicians, but they are not qualified corporate executives. Gao Mousong has been busy recording video programs, where is there the effort to care about the life and death of Ahri Music? The report also pointed out that Gao Mousong's video program promoted historical nihilism, tried to turn the gap for historical figures, and his personal position was questionable.

As soon as this report came out, public opinion was in an uproar, Ali Music had an emergency public relations, Gao Mousong resigned as chairman of Ali Music, Youku also removed Gao Mousong's video program, and Song Ke, CEO of Ahri Music, also withdrew from Ahri Music. Wang Hao, the founder of Xiami Music, was transferred back to Ahri Music from the DingTalk team and became the CEO of Ahri Music.

On July 10, Ahri Music, Taihe Music Group, and Wangyi announced the merger of Ali Planet, Xiami Music, Qianqian Music and Wangyi Cloud Music to form a music group. All four online apps have access to the music library, and as long as you purchase a membership in any of the apps, you can enjoy all the tracks of the four apps.

Ahri Planet uses the original brand name Tiantianjing, and the copyright and music library are shared between the four music apps, but they will remain independent.

The music group China Netyi holds 40% of the shares, Ahri holds 35% of the shares, and the slope holds 25% of the shares, and the company's valuation is over 12 billion. Ding Sanshi is the chairman of the music group, and Wang Hao is the CEO of the music group.

The reporter gossiped about the origin of the name, N is taken from the English name of Wangyi, X comes from Xiami of Xiami Music, T comes from TT Player of Qianqian Music, and E comes from E in PLA in Ahri Planet.

The slope department invested 1.164 billion yuan to buy Qiandu Music from Qiandu Group, renamed Qianqian Music, and invested 700 million yuan to buy 20% of the equity of Wangyi Cloud Music. Therefore, when a music group is formed, the slope system can only hold 25% of the shares. The equity value held by the slope system is more than 3 billion, compared with the previous investment of 1.864 billion, it has made a profit of more than 1.1 billion!

On July 15, Penguin Music announced that it would officially announce the merger of its digital music business with Ocean Music Group, the parent company of Kugou and Kuwo, to form a new Penguin Music Group, with Penguin Music holding 60% of the shares in the new group, and Penguin invested $2.7 billion to buy Ocean Music Group.

Since then, Penguin Music Group has become the top three super apps in the online market share of Kugou Music, Penguin Music and Kuwo Music, and the market valuation of Penguin Music Group is 40 billion yuan.

So far, the mainland online music market has formed a two-strong pattern of Penguin Music Group and music group, Penguin Music owns 60% of users and 55% of music copyrights, and music groups own 37% of users and 45% of music copyrights.

After the music group was successfully formed, media reporters found out that the driving force behind this 10-billion-level merger was the slope system.

Zheng Wentong, as the actual controller of the slope system, has been in the capital market vertically and horizontally, and has played a key role in the adhesion between Ahri and Wangyi, and finally handled the merger!