As of mid-September, Toutiao has more than 600 million active users, 360 million Weitoutiao users, 95 million domestic users and 6 million overseas users, adding up to just over 100 million.

In May this year, Toutiao launched Toutiao Video and Toutiao, and in August this year, Toutiao Video was renamed Watermelon Video, Toutiao was renamed Tomato, and Tomato also adopted the model of free reading + advertising.

Zheng Wentong knows that Byte has been developing their own short video applications, for example, they are preparing to have an APP for a 15s original life small video community, which is Volcano Small Video.

Byte also plans to create an APP similar to Weiyin's music creative short video, which is also the main APP promoted by Byte. Zheng Wentong registered the trademark name Douyin in advance, and he was also curious about how Byte would choose its name, but he didn't expect them to name Jiaoyin.

Zhang Nan, the person in charge of Byte's short video application, said in an interview that the reason why their team named this music creative short video app Jiaoyin is because Gong, Shang, Jiao, Hui, and Yu are the five tones of China's five generations, similar to 1,2,3,5,6 in the simple score, and the angle is equal to 3 (Mi),

Horn is the most important tone, the English name of the app is Join, which means to join, and we hope that more users will participate in the short music creation video.

Zheng Wentong saw Zhang Nan's interview and said to Bai Xiaolu: "Gongshang Jiao Huiyu, Jiao Zi pronounced jue, two tones, corresponding to the traditional Chinese Five Elements Culture, gold, wood, water, fire and earth, there is a so-called most important tone in the five tones, it is better to say that it is the transliteration of the English name Join." ”

Bai Xiaolu said: "Didn't you say that the short video application launched by Byte will be Weiyin's strongest competitor? It's strange to say,Obviously Kuaishou is the short video app with the largest number of users.,I feel like you and bytes don't take Kuaishou seriously? ”

Zheng Wentong is happy, the target audience of Kuaishou short video is grassroots, and the short video is full of a lot of vulgar and spoof content, and there is not much high-quality original content.

Most of them are imitations of the trend, so everyone says that there are many old irons among Kuaishou users. After Byte spent 1 billion yuan to promote Douyin, Douyin's users quickly surpassed Kuaishou and have been far ahead, and the valuation of the two is even more different.

If it weren't for Zheng Wentong's sideways intervention, Gu Xiao would have become the head of Kuaishou e-commerce, and Zhong Yiqi would have joined Kuaishou as CFO, but unfortunately Gu Xiao is now the deputy general manager of Weimeng Communication and the manager of the e-commerce live broadcast division, and Zhong Yiqi is now the CFO (chief financial officer) of Weike Xinke and the financial director of Slope Investment.

During the Puhai joint investigation team stationed in the slope investment tax audit, Zhong Yiqi's professional ability and personal ethics won the trust of Zheng Wentong, and Weike Xinke completed a round of financing in the first half of the year, so Zhong Yiqi was promoted from financial director to CFO, Wang Zhiliang was promoted from technical director to CTO, and Zhao Jianwei, a new company, was appointed as technical director.

In fact, Zheng Wentong has long been eyeing bytes of Zhang Nan, a post-80s office worker who is also a rare Internet talent. The picture APP she developed was acquired by ByteDance, and finally took charge of Byte's UGC business, and then successively incubated a number of applications such as Douyin, Volcano Small Video, Watermelon Video, etc., and finally became the CEO of Douyin.

Zheng Wentong contacted Zhang Nan through a headhunting company and directly offered an annual salary of one million plus 1% equity incentive in the future, but Zhang Nan thanked Zheng Wentong for throwing an olive branch, but he was not interested in joining Weike Xinke, and sure enough, top management talents could not impress her with money alone.

You must know that Micro Ke Xinke had just completed the A round of financing at that time, with a valuation of more than one billion US dollars, and the equity incentive alone was worth sixty or seventy million, but Zhang Nan still rejected Zheng Wentong's poaching. Zheng Wentong regretted that he couldn't meet Zheng Qiudong in "Hunting Ground", otherwise he would have found an excellent person in charge of the Weiyin business.

Cheng felt that he should not set his sights on China, and could look for more high-level management talent on Hong Kong Island or Singapore.

He explained to his girlfriend why he emphasized the perspective of the voice, "In March this year, Kuaishou just completed the C round of financing, with a valuation of 1.923 billion US dollars, led by Qiandu Investment and M&A Department, Chinese Cultural Industry Investment Fund and Light Source Venture Capital, raising 250 million US dollars (this chapter is not finished!). )

Chapter 208: Winning the Third-Party Payment License!

。 ”

However, ByteDance is in contact with CCB International and Sequoia China, and they plan to complete a $1 billion financing by New Year's Day, valuing the company at $10 billion. ByteDance and Kuaishou are not at all the same level of companies. ”

"Kuaishou now has 300 million users, and there may be 400 million next year, which seems to be a lot more than Weiyin, and the valuation is also higher than that of Weike Xinke."

"It took almost 9 months for Weiyin to accumulate the first 100 million users, but from 100 million to 200 million, it may only take four to five months, and the users of Weiyin will be able to exceed 200 million before the Spring Festival, and next year users will surpass Kuaishou."

"The valuation of Micro Ke Xinke's A round of financing in the first half of the year was 1 billion US dollars, and now the valuation of Wei Ke Xinke by external investors has reached about 1.6 billion US dollars, the number of users of Micro Headlines and the number of users of Kuaishou are the same, and the revenue of Micro Ke Xinke is also better than Kuaishou, and then we will launch an e-commerce business faster than Kuaishou. Zheng Wentong asked his girlfriend.

The domestic short video market is destined to be dominated by micro-sound and jiaoyin, with Kuaishou being the second echelon and Penguin microvision being the third echelon.

However, ByteDance's launch of the short video app Jiaoyin still gave Zheng Wentong a sense of crisis. On September 20, Microgram Information Technology wholly acquired Puhai UnionPay Electronic Payment Service Co., Ltd. (hereinafter referred to as UnionPay Electronic Payment) for 450 million yuan, which is a wholly-owned subsidiary of the state-owned enterprise UnionPay Commerce.

UnionPay Commerce originally planned to transfer 90.1% of the equity at a price of 400 million, but Zheng Wentong raised the price and finally bought 100% of the equity at a price of 450 million. The state-owned enterprise UnionPay Business has a number of third-party payment licenses under its name, and they are doing resource integration. Compared with 90.1% equity, Zheng Wentong, who is not bad for money, finds a 100% equity transaction more attractive.

UnionPay Electronic Payment is the second batch of enterprises to obtain the "Payment Business License" issued by the central bank, and has been allowed to carry out Internet payment and mobile phone payment business in 11 years. At present, it can provide customers with comprehensive payment services covering personal online banking payment, corporate online banking payment, agreement payment, mobile payment, commercial entrusted payment, and agency payment.

People in the industry are waiting to see when Weike Xinke will launch its e-commerce business, because after getting the third-party payment license, Weitoutiao and Weiyin can carry out e-commerce business at any time.

On September 21, 2016, the business license of Micro Chip Information Technology was changed, and the business scope was increased to e-commerce and online payment business.

Weitoutiao has already started testing its e-commerce business, and the earliest online products include books, stationery, toys, furniture, fruits and handicrafts, including Tongji bamboo weaving, Longcheng combing grate, Gusu embroidery, oil paper umbrellas, Weizhou kites, Qin Province paper-cutting and so on.

When the WeChat chat function developed by Zhao Jianwei's team is launched, real-name authenticated users of Weitoutiao can link to the shopping cart on Weitoutiao and place orders directly on their personal homepage.

The chat function is online, so that consumers can communicate one-on-one with merchants, otherwise in case of product quality problems, consumers will not be able to find anyone for a while.

On Micro Toutiao, people don't need to pay money to bring goods, they only need to meet a few conditions, account real-name authentication, more than 1000 fans, and more than ten published works. Therefore, the Sannongda people who enjoy the subsidy of the Spring Sprout Program will be the first batch of individual businesses in Weitoutiao, such as Uncle Angwang in Daocheng Yading, who can also sell their yak jerky through Weitoutiao.

The account of the micro headline of the individual business can simultaneously display the video content shot in their micro voice. If you publish more than 10 works and have more than 1,000 fans, you can open the product sharing function, and you can get a personal e-commerce window if you open it successfully, and you can add a product link and sell it when you publish a work with an e-commerce window.

Individual merchants with monthly sales of less than 3,000 yuan will not be charged, and merchants with sales of more than 3,000 yuan will be charged 0.5% to 2% of the technical service fee according to the sales gradient. However, individual merchants who complete transactions through UnionPay electronic payment only need to deduct 0.38% of the platform handling fee, which is the same as the rate of Alipay and WeChat.

Sales of 3,000 yuan to 20,000 yuan, 0.5%, 20,000 to 100,000 yuan, 1%, 100,000 to 300,000 yuan, 1.5%, 30 (this chapter is not finished!) )

Chapter 208: Winning the Third-Party Payment License!

After enough individual merchants have been cultivated on Weitoutiao, Weitoutiao will begin to launch traffic promotion fees, which is also the most important source of revenue for Ahri.

Ahri's e-commerce business has a revenue of nearly 100 billion yuan a year, and it is not an ordinary consumer who makes money, as a platform, he obtains income through advertising in Taobao and Tmall stores. The advertising cost of Weitoutiao's traffic promotion is capped at 6%.

Weiyin currently has less than 100 million users, Zheng Wentong has no idea of starting an e-commerce business in Weiyin, and when the number of users of Weiyin reaches 300 million or 400 million, he will start e-commerce business at that time.

According to Zheng Wentong's estimates, the scale of Weitoutiao's e-commerce business is very small, and the revenue in the first year may be less than 10 billion, which may not be as good as the live broadcast sales of Weimeng Communication in one year, and the revenue of e-commerce business is not as good as that of Weimeng Media's live broadcast e-commerce business.

Weitoutiao's online e-commerce business does not pose a big threat to Ahri, and Ahri's main focus is still on JD.com and Pinduoduo.

Moreover, the launch of Weitoutiao's e-commerce business has further increased the valuation of Weike Xinke. According to the judgment of investors in the industry, if ByteDance completes the D round of financing at the end of the year with a valuation of about $10 billion, then the valuation of Microgram Information Technology is at least 1/4 of the byte, and the valuation is about 2.5 billion US dollars, and the $80 million invested by Ahri in Micro Information Technology has also become a ..... of $200 million.

Chapter 208: Winning the Third-Party Payment License!