Chapter 209: Launching the Pony Galloping Listing Plan!

The biggest news in the entertainment industry in September is that the male star surnamed Qiao passed away due to depression, and because his family was worried that Qiao's ex-girlfriend would make a big fuss about the funeral by breaking the news, the funeral has not been able to be held smoothly.

Bai Xiaolu was about to post a Weibo to mourn, but Zheng Wentong stopped her. "The deceased has passed away, we have no intersection with him, not bothering him is the greatest respect, in case you post a Weibo, some people will say that you deliberately rub the heat, some netizens don't do anything all day long, they like BB."

"Passing by Your World" was released for 10 days, with a box office of more than 500 million, and the producer Pony Galloping and the distributor Wuzhou Film Distribution both made a lot of money.

The filming cost of "Passing by Your World" was 10 million, the salary of several leading actors was 25 million, and 30 million was used for publicity and distribution, with a total cost of about 70 million yuan. According to the box office estimates of Maoyan Movies and Taopiaopiao, the box office of this movie is about 750 million to 800 million yuan, and "Passing by Your World" is leading the Mid-Autumn Festival all the way.

However, on September 30, many good-looking movies were released on the National Day, "Operation Mekong" directed by Lin Chaoxian.

When "From Your World Road" was released, some media caught Zhang Yibai, Liu Yan and Deng Chao's black material, Zheng Wentong knew that the film and television company was doing ghosts, so he contacted the other party and communicated on the phone, and these drafts were quietly withdrawn without stirring up any waves.

Everyone is mixed in a circle, the bottom of the pony galloping is much cleaner than the other two, Zheng Wentong and the other party have signed a non-discrediting treaty, similar to the Soviet-German peace treaty during World War II, at least it can ensure that "Passing by Your World" and "Crazy Aliens" will not be interfered by peer factors during the release.

They also have a few big-budget movies released at the end of the year, and if they force Zheng Wentong hard, their movies won't even have a chance to be released.

In late September, Zheng Wentong received Cheng Wei, vice president of Deutsche Bank Asia Pacific, at his home in the garden above Puhai Sea.

Although Cheng Wei bought a single-family villa with a swimming pool on Hong Kong Island, he still envied Zheng Wentong for being able to own such an old garden house, and this irreproducible scarcity itself is the selling point of the mansion.

The upper garden also traded an old western-style house with a residential area smaller than Building 7 this year, with a price of 63.11 million, and Zheng Wentong auctioned Building 7 at a price of 48 million last year. At that time, the local rich and wealthy in Puhai were all concerned about the stock market's every move, and the billionaires who participated in the auction at that time were not as rich as Zheng Wentong, so he was able to successfully auction them.

Although Zheng Wentong and Cheng Wei have been in touch, but the two have not seen each other for a year, Zheng Wentong took the time to meet with Cheng Wei when he set up a family office on Hong Kong Island, and Deutsche Bank has been paying attention to the listing plan of Pony Galloping on Hong Kong Island.

Cheng Wei looked at the high-spirited Zheng Wentong, he may still have the qualifications to be the same as Zheng Wentong last year. Just over a year later, Zheng Wentong has become the youngest Internet billionaire in the mainland Internet industry, and he still has to show respect for Zheng Wentong's huge wealth.

Hong Kong Island residents are particularly keen on wealth rankings, and their entertainment magazines are particularly fond of exposing the affairs of wealthy families and female celebrities. You are a hall in the mainland. Bureau. Cadres, they may not feel anything, and you can't control them.

But if you have a net worth of 10 billion, they will immediately have a very different attitude towards you. The richer you are, the more polite they are to you, and that's the case in capitalist society, like the line in "Mind Reader": "Sorry, it's really possible to do whatever you want with money." ”

Cheng Wei briefly reviewed the great changes brought about by Zheng Wentong's entry into the pony gallop. invested 250 million to produce two films, and guaranteed the release of "Mermaid". has successively created three popular variety shows "Tucao Conference", "Tukou Show Conference" and "Longing for Life", and the TV series "Ordinary Glory" produced by CCTV has been logged on.

Although "Crazy Alien" has not yet been released, Deutsche Bank has calculated that the revenue of Pony Gallop in the first three quarters has exceeded 1.2 billion, and the total revenue for the whole year is expected to exceed 1.6 billion yuan, and the profit will exceed 500 million yuan.

Deutsche Bank referred to the old film and television company Guangguang Media, which was listed on Hong Kong Island in 2011 and has a current market value of 32 billion yuan.

According to the financial report of Guangguang Media in the first half of the year, Deutsche Bank made an estimate of the revenue of Guangguang Media, which had a revenue of between 1.6 billion yuan and 1.8 billion yuan in 2016, and the net profit attributable to the parent company of Guangguang Media was between 700 million and 800 million.

As long as Zheng Wentong does not seek a high valuation and is listed at a valuation of between 8 billion and 10 billion, if the box office of "Crazy Alien" can be a big hit, then the stock price of Pony Gallop after listing will definitely usher in the optimism of investors, and it is not difficult to double the market value to reach a market value of 15 billion to 20 billion.

After the successful listing, Pony Galloping may have a gap with industry giants such as Ahri Pictures, Wanda Cinemas, Huayi Brothers, and Guangguang Media, but at least it is also one of the top five large film and television companies in the mainland.

Zheng Wentong and Cheng Wei have the same idea, Zheng Wentong is ready to raise 800 million to 1 billion yuan through IPO for the acquisition of animation production companies and special effects companies, and the animation production company that Pony Gallop is ready to acquire is the goal of chasing light animation, and in a few years, chasing light animation created the animated film "The Origin of the White Snake".

The target of the special effects company that Pony Gallop is going to acquire is Orange Vision, which participated in the special effects production of the movie "The Wandering Earth". After Pony Galloping finished acquiring the special effects production company, Zheng Wentong was ready to start filming "The Wandering Earth".

When the box office of "The Wandering Earth" is a big hit, Zheng Wentong will start the construction project of the Three-Body Cinema in Jiangchu, and then it will be necessary to raise at least 5 billion to 10 billion construction funds through the capital market of Hong Kong Island.

Zheng Wentong is ready to build Pony Gallop into China's Disney, in addition to the theater chain, Pony Gallop will be laid out in the whole industry chain of the film and television industry, and the three-body cinema is also an indispensable part of Pony Gallop.

Cheng Wei is actually more optimistic about Pony Galloping, after all, Pony Galloping now has three popular variety shows, and these variety shows have at least five or six years of life, which means that in the next five years, Pony Galloping can get at least 1 billion stable revenue, which is a major benefit for investors.

"Mr. Zheng, last year on Hong Kong Island, I agreed with you that when "Passing by Your World" was released, I would come to visit you, but I didn't expect that this visit would be waiting for a year." Cheng Wei said.

Zheng Wentong poured Cheng Wei a glass of red wine, "Good red wine tastes mellow and lasts for a long time, and it is always worth waiting." ”

Cheng Wei looked at Zheng Wentong's wine cabinet full of walls, and marveled at Zheng Wentong's luxury, "Mr. Zheng, these precious red wines are probably worth more than 100 million yuan together, right?" ”

Zheng Wentong's face was colorful, "In fact, when we released "Mermaid" with a guarantee, I didn't know that a movie could actually bring a red wine brand to the fire, and the winery should give Xing Ye a separate advertising fee. ”

Cheng Wei only told a joke when Zheng Wentong echoed it, and the focus of the conversation between the two of them still revolved around the pony galloping listing plan.

The listing application process of an enterprise often involves multiple professionals and institutions such as sponsors, reporting accountants, legal advisers, underwriters, and underwriters.

Zheng Wentong selected Huajin Company as the sponsor, a state-owned investment bank with a strong background, will help Yanjing Xiaoma Gallop to complete the pre-listing approval work, and Ernst & Young Huaming, one of the four major accounting firms, will be responsible for the audit and declaration work, and the internal audit and internal investigation of the company's listing finance and taxation.

Yenching Infront acted as legal counsel for the listing of Pony Gallop, and Deutsche Bank acted as lead underwriter for the listing of Pony Gallop.

As the lead underwriter, Deutsche Bank certainly hopes that the valuation of the Pony Gallop before the listing is as low as possible, but the listed company definitely hopes that the valuation before the listing is as high as possible, so that it will be easier to raise more funds after the IPO.

Zheng Wentong was also reluctant to sell Guanzi, and threw out his negotiation killer feature, "After the box office of "Passing by Your World" exceeded 500 million, the market is that the film distribution company is more optimistic about the unreleased "Crazy Alien", and Yanjing Culture is ready to exclusively distribute "Crazy Alien" with a guarantee of 2 billion, which means that Pony Galloping will have obtained a high revenue of 680 million in advance next year. ”

"In addition, Ahri, Wangyi, Youku, and Changjiang Industrial will participate in the listing plan of Pony Gallop as cornerstone investors of Pony Gallop." Zheng Wentong said.

Cornerstone investors are generally some first-class institutional investors, large enterprise groups, and well-known tycoons or their affiliated enterprises, and the introduction of cornerstone investors is also an affirmation of the fundamentals and development prospects of listed companies, giving other investors in the market great confidence.

Cornerstone investors need to commit to buying a corresponding proportion of shares before the issuance, and must lock up the shares for at least 3 to 6 months and cannot sell the shares, and cannot subscribe for shares repeatedly after listing.

For example, the prospectus of Pony Galloping also discloses some information about cornerstone investors, such as how many shares Ahri, Wangyi, Youku and Changjiang Industrial bought, what cooperation plans they have, and what benefits these cornerstone investors can bring to the company.

Cheng Wei was surprised, Ahri, Wangyi and Youku are all business partners of the slope system, and it is normal for them to participate in the Pony Galloping plan, how could Li Chaoren's Cheung Kong Industrial be willing to participate in the Pony Galloping listing plan as a cornerstone investor?

Even if the young people on Hong Kong Island scold the four major families for monopolizing the Hong Kong Island market and pushing up housing prices, it will not affect Li Chaoren's status among investment institutions, and even if Cheung Kong subscribes for a small number of shares, it also has the symbolic significance of a weather vane.

Cheng Wei knew that there was no point in lowering the price, and Deutsche Bank agreed to operate the Pony Galloping listing at a valuation of HK$8.5 billion. Before Pony Gallop goes public, Zheng Wentong will sell a part of the shares to the management headed by Zhong Lifang and Fu Yi at internal prices, contract directors Ning Hao, Zhang Yibai, screenwriter Shu Huan and others, and contract actors Shen Teng, Ma Li, Yang Zi, Bai Jingting, Bai Xiaolu and others.

At a price of $25 per share, up to 6 million shares will be sold, accounting for about 3% of the total share capital of Pony Galloping, which is 200 million shares. After the employees of Pony Gallop have subscribed for shares internally, Deutsche Bank, Ernst & Young Huaming Accounting Firm, and Yanjing Infront Law Firm will officially launch the listing plan of Yanjing Pony Gallop.

Slope Investment spent 563.3 million to obtain 48.33% of the equity of Yanjing Pony Gallop, according to the listing valuation of 8.5 billion yuan, after the Pony Pentium was listed, the equity value of this part will exceed 4 billion yuan.