Chapter 318: Microgram Xinke's Series C Financing!
In mid-January, Zheng Wentong received Zhang Lei of Hillhouse Group and Xu Xin of Today Capital in Puhai, both of which are interested in participating in the C round of financing of Microgram Information Technology.
Today's Capital and Hillhouse Group intend to jointly buy a total of 25% of the shares of Weke Xinke at a price of 2.5 billion US dollars, and Zheng Wentong's shareholding in Weke Xinke will be less than 50%.IDG Capital, Ahri and Sequoia Capital will complete this round of follow-up investment, if Today Capital and Gaoling Group do not agree to Zheng Wentong's AB share plan, Zheng Wentong will transfer no more than 15% of the equity to ensure his controlling stake in Weke Xinke.
The senior management team of Slope Group led by Xu Ru and the senior management team of Micro Ke Xinke can get a total of 2% of the equity transferred by Zheng Wentong in this round of financing, and if calculated according to the valuation of $10 billion in the C round, the total value of this part of the equity is 200 million US dollars.
Zheng Wentong also set aside a 3% equity option pool to recruit future senior management talents of Weke Information Technology.
Xu Xin of Today's Capital has invested in JD.com, and JD.com has also implemented an AB-share plan, so Xu Xin's acceptance of Zheng Wentong's AB-share equity plan is relatively high.
Today's capital agreed to Zheng Wentong's plan, and another investment giant that tried to buy shares, Gaoling Group, fell into passivity. After several days of negotiations, Gaoling Group and Today Capital finally accepted the AB share plan designed by Zheng Wentong.
After the C round of financing, Zheng Wentong's shareholding in Weke Xinke was further reduced to 43%, and if it is valued at $10 billion, Zheng Wentong's equity in Weke Xinke is worth $4.3 billion.
If Zheng Wentong loses control of Weike Xinke, then Zheng Wentong would rather empty all the company's stocks, find a comfortable city to become a rich man, and start enjoying life.
When Micro Ke Xinke completed a huge financing of 2.5 billion US dollars, the media began to pay attention to whether Micro Xinke, which received huge financing, would continue to burn money against Byte's applications.
The micro headlines and micro sound speed versions launched by Micro Ke Xinke are well received by users, and many users can exchange for gold coins by completing the system's browsing time tasks, cash them into RMB, and withdraw them to their bound bank cards. The media speculated that Zheng Wentong may cover all users of Weitoutiao and Weiyin with this gold coin subsidy plan, helping Weitoutiao to surpass the number of users of Toutiao today.
The number of users of Weitoutiao and Weitoutiao Speed together exceeds 500 million, the number of users of Weiyin and Weiyin Speed together exceeds 400 million, and the number of users of the free reading software Weiyue also exceeds 20 million. The total revenue of Microgram Information Technology in 2017 was 9 billion yuan, of which the overseas business, TikTok and Mutong Technology's mobile game "Endless Showdown" created 4 billion yuan for Micro Crime Information Technology, which almost supported half of Micro Crime Information Technology's revenue.
In contrast, ByteDance's revenue in 2017 was 16 billion yuan, and Microgram's revenue has exceeded 55% of ByteDance's revenue in the same year, according to Zheng Wentong's estimates, Microgram's revenue in 2018 is expected to exceed ByteDance, of which the main revenue is tiktok.
FIFA's transfer ban on Atletico Madrid has expired, and the wealthy Zheng Wentong has provided the club's executive chairman Lin Feng with a transfer fee of 50 million euros for Atletico Madrid's winter reinforcement and introduction.
Although Ronaldo's departure from Real Madrid is a foregone conclusion, Real Madrid president Florentino is not willing to let Ronaldo join a La Liga team, let alone transfer to city rivals Atletico Madrid.
Florentino tends to transfer Ronaldo to a Serie A or a Premier League team, so that in addition to the Champions League can meet Ronaldo, Real Madrid will not meet Ronaldo in La Liga, if Ronaldo joins Atletico Madrid to help Atletico Madrid win the La Liga championship or the Copa del Rey, Florentino is estimated to be sprayed to death by Real Madrid fans.
The reason why Ronaldo wants to leave Real Madrid is rooted in Real Madrid's lack of enough respect for him. When Barcelona offered Brazil a high salary of 35 million euros, Ronaldo expressed his demand for a salary increase to Real Madrid.
Ronaldo believes that he and Messi are top stars at the same level, and there is no reason why Messi's annual salary is more than 35 million euros, but Ronaldo and Messi are 13 million euros apart. Real Madrid also promised to increase Ronaldo's salary to 30 million euros, but it has not been fulfilled for a long time, which also makes Ronaldo retreat.
The reason why Real Madrid is reluctant to give Ronaldo a salary increase is that he thinks that Ronaldo's age is too old and his peak has passed. Real Madrid have always been known for their shrewdness, and they have never been soft on their legendary stars, and it is difficult for Cristiano Ronaldo, who has a strong self-esteem, to play for Real Madrid without sincerity.
In order to introduce Ronaldo, Zheng Wentong made preparations in advance, and Slope Group and Florentino's ACS Construction Group will cooperate in several real estate projects in several key cities in Europe, so that Florentino agrees to Ronaldo's transfer to Atletico Madrid. In addition, Atletico Madrid put Griezmann on the shelf, ready to trade Griezmann to pay for Ronaldo's reinforcements.
France will win this year's World Cup, and as the core player of the World Cup winning team, Griezmann's value will rise, and it will be the best time for Atletico Madrid to trade Griezmann. Ronaldo's agent Mendes also agreed with Zheng Wentong's deal plan to introduce Ronaldo.
In the 18th World Cup, CCTV obtained the all-media broadcasting rights and distribution rights in Chinese mainland of this World Cup authorized by FIFA. Zheng Wentong has begun to consider whether to use station A or Weiyin to buy the live broadcast rights of this year's World Cup from CCTV.
If you buy the live broadcast right in the name of station A, the benefits are obvious, and through the boom of the World Cup, it can help the number of daily active users of station A to usher in a wave of skyrocketing. However, it remains to be seen whether this wave of traffic can be converted into effective users after the World Cup.
Suppose you buy the live broadcast rights of the World Cup in the name of Weiyin, then users of Weitoutiao or Weiyin can watch the World Cup directly online on their mobile phones. However, there is no way to insert advertisements in the broadcast of the World Cup, which is basically a loss of money and making money. And for the current volume of Weiyin, it is no longer necessary to add new users through the World Cup.
In addition to the World Cup, Station A has become the broadcaster of this year's La Liga, broadcasting La Liga to users of Station A for free. Station A hired a professional commentator from CCTV to explain La Liga matches, of which Atletico Madrid had the most broadcasts, followed by Real Madrid and Barcelona.
Zheng Wentong decided to observe the effect of station A broadcasting La Liga, if station A can cultivate a relatively stable group of football fan users, Zheng Wentong can consider using the name of station A to broadcast this year's World Cup in Russia.
Zheng Wentong has been watching the World Cup since 02, and every time he does not fall, although he knows that the French team is the champion of this World Cup, he has no interest in betting in advance. If he spends a lot of money on the French team to win the championship this year, the bookmakers will be able to make the final championship change hands.
Zheng Wentong considered formulating a World Cup marketing plan for station A, for example, before the start of the World Cup, users of station A can choose a team to guess the winner of this year's World Cup. If the user bets successfully, then Station A will give the user VIP members for the next 24 months. VIP members will be able to watch the anime and film and television dramas provided by Station A for free, and can also enjoy discounts on game recharge.
Zheng Wentong's idea is actually a reference to the marketing of Vantage water heater in the 18 World Cup. At that time, Vantage Water Heater shouted a slogan, as long as the French team won the championship, Vantage Water Heater could get a full refund. Finally, at the end of the World Cup, the total refund amount of Vantage water heater was 79 million, and the advertising and marketing effect was very significant.
Station A will begin to test the waters of VIP membership services this year, so Zheng Wentong's activity of giving VIP members to the champion of the competition can not only maintain the attention of fans, but also allow more users of Station A to participate in it, as for the effect of this marketing campaign, we will not know the ..... until the start of the World Cup.