After tasting the freshly mixed blueberry juice, Lu Changhua was happy. It's a good taste, but the blueberry juice isn't blue.

Such blueberry juice is not recognizable, who knows it is blueberry juice?

Since it's called blueberry juice, it has to be colored.

Blue, of course, is preferable.

So I asked the engineer to add the color.

The engineer smiled and said, "Mr. Lu, there are two ways to make blueberry juice blue." ”

"Oh? What's the solution? ”

"The first is to add food coloring, which is the easiest and least costly way."

"What about the other one?"

"The other kind of cost is high, you come with me."

Lu Changhua followed the engineer to the pretreatment workshop of the first process.

Pointing to a large iron box, he said, "What do you think this is?" ”

Lu Changhua took a closer look, and it turned out to be the peel of a blueberry, because it was a waste material, so it was packed and ready to be processed.

"Peel."

"Yes, peel. It is rich in anthocyanins and blue plant pigments, as long as the active ingredients in the peel are extracted and added to the blueberry juice, it is the most perfect blueberry juice. ”

He grabbed a handful of peels from the box, put them under his nose and smelled them, then said, "It's so fragrant, you smell it." ”

Lu Changhua also smelled the same.

Sure enough, it was full of blueberry fruit.

"Then why didn't you do that?"

"Hehe, Mr. Lu, because of the cost. Many bosses give up the most natural ingredients because of the cost, and use additives. Like you, the original solution is really blueberry juice, and many factories don't have a drop of blueberry juice, and it's all adjusted. ”

"I don't care about the cost of making blueberry juice, just the original natural blueberry juice. You can help me design it. ”

"Processing the peel requires the addition of equipment."

"No problem, Tim!"

The engineer took out a pen, brushed it in a notebook, and wrote down the name, model and quantity of the machine.

Tear off the paper and hand it to Lu Changhua.

"Hurry up and order."

"Okay."

Lu Changhua picked up the phone and called Hu Dagui.

Reported the equipment that needs to be added.

"Hurry up and contact the manufacturer, and the goods will be shipped immediately."

"Okay, I'll get in touch right away."

Hu Dagui hurriedly called the equipment, and Lu Changhua filled a plastic pot with blueberry juice and carried it home.

Today, because of the trial production, Lao Lu didn't go fishing, and the family was waiting for news at home.

Seeing Lu Changhua come in, Lao Lu asked, "How is it?" Is it produced? ”

"It's going well, it's just that I need to add some equipment. Let's try this first. ”

Lu Changhua placed the plastic pot on the side of the coffee table.

Lu's mother hurried to get the teacup.

The teacups of people in the Northeast are not tea bowls or tea cups in big cities, but two or two transparent glasses that are common for drinking water and drinking.

A multi-purpose cup can be done by anyone.

Now it's a drink again.

Lu Changhua opened the lid of the plastic pot and put the glass close to the spout, he pushed the plastic pot to tilt, and blueberry juice flowed out of the spout.

The slightly viscous juice was poured into the cup.

Lu Changhua gave his father a cup first, and then his mother's.

Xiao Nuomi had long been standing by the plastic lake, shouting "Daddy, Daddy." ”

Remind your dad at all times that I'm here, look at me, watch me!

For the third cup, Lu Changhua could only give it to her first.

"Come, girl, this cup is yours."

"Whew~"

Xiao Nuomi held the cup in both hands and ran to her mother at a trot.

"Mom, Mom, you drink first."

"Good baby, mom has it, you can drink it yourself."

The little girl drank the blueberry juice in her hand.

"Is it good?"

Lu Changhua asked.

"Uh-huh, uh-huh."

The little girl nodded vigorously.

Lao Lu and Lu's mother both took a few sips, smacked their lips, and nodded.

"It tastes good, it's just this color......"

Old Lu looked at the turbid liquid in the glass and hesitated.

"I'm getting ready to buy a new device and change the color to blue."

As he spoke, Lu Changhua handed the poured blueberry juice to Wang Yao's hand.

"You taste it."

Wang Yao took a sip lightly.

Nodding and saying, "It tastes good, the texture is good, I have the same opinion as Dad, you need to add color." ”

As she was talking, Xiao Nuomi had finished drinking a glass, she licked her little tongue, looked at the empty cup, and looked unsatisfied.

"I can't drink anymore, if I drink too much, I'll have trouble."

Wang Yao said worriedly.

"It's all lactic acid bacteria drinks now, and there are too many things added, and it's not a good thing for children to eat too much."

Lu Changhua thought about it and his face was happy, "It would be nice to develop a special blueberry drink for children." ”

"If it's natural, it's a good thing that children can digest and absorb it."

Wang Yao's expression also moved.

Yes, yes, yes.

Lu Changhua's train of thought was opened up at once.

If blueberry juice can be made into a product for different people, it has unique properties.

For example, children's growth series, women's youth series, men's health series, and elderly longevity series.

The same blueberry juice has formed four series and more than a dozen packages at once.

In this way, not only the product line is richer, but also the product is given different value and connotation.

Lu Changhua immediately found a pen and paper and listed the four series one by one.

Seeing that Lu Changhua was busy, everyone didn't bother him, and even Xiao Nuomi went to get tired of his grandparents.

"I'm going to Beijing to find an advertising agency in Beijing to design the packaging and bottles. Came back in a week. ”

Lu Changhua said to go.

Wang Yao advised: "Pay attention to safety. ”

"Don't worry."

He packed up his clothes and toiletries, and went out the door with a travel bag.

Lao Lu took the key, and he wanted to send his son back to Bac Ninh.

"It's not early, can't you leave tomorrow?"

Lu's mother is still not at ease.

"It's okay, my son is going to do business, hurry up."

Old Lu said.

"Mom, don't worry, let's go slowly."

Lu Changhua put his travel bag in the back seat, took the key from his father's hand, and he came to drive.

Lao Lu will not come back tonight, and will drive back early tomorrow morning.

It was already past four o'clock in the afternoon.

The sun is slanting in the west, and the sky is full of red clouds.

On the gravel road to the fork in the road, there are some workers who have gone from work.

The road is flanked by golden wheat fields.

The breeze blows and the waves of wheat roll.

Despite the disaster this year, the harvest season has brought about a year's worth of harvest.

This year's wheat waves are a bit sparse.

Lu Changhua sighed, hoping that next year will be fine.

The car rolled up a puff of dust and smoke and sped along the road.

That night, the two stayed at their home in Beigang.

"Dad, I'll leave early tomorrow morning, you can eat at home before leaving, don't worry, it's okay to go back anyway."

"Well, I'm not in a hurry."

Early the next morning, Lu Changhua hurried to the train station with his travel bag.

When he boarded the train to Harbin City, he felt a lot more at ease.

At noon, he arrived in Harbin City, and he took a taxi to the airport.

He took out a blank letter of introduction from his bag and added the reason for going to the capital, with which he could buy a plane ticket.

In the evening, he was already standing at the exit of the Beijing Airport.

Take a taxi into town.

I found a hostel near the Beijing advertising company.

Beijing advertising company, he has dealt with many times.

Their design and planning ability is still recognized.

The next day, he ate breakfast and went to an advertising agency.

Many people in the company know him.

When I saw that Mr. Lu from the Northeast was here, I was very surprised.

"Mr. Lu, why are you here? What's wrong? ”

"Something."

"Something, why don't you make a call, we can pick you up."

"No, I need product design."

Seeing that Lu Changhua was in such a hurry, the business boss immediately convened the planning department and the design department to hold a meeting.

Lu Changhua told them what he thought.

The men listened and nodded.

They have long been impressed by this "local boss" from the northeast.

The Changhe canned food of the year, the northern velvet goose down jacket, and the current Changhe tractor, which product idea was not from Boss Lu?

Now they've got blueberry juice again.

You look at other people's thinking.

The product is made into different series, for different groups of people, what an idea.

Although the cost of the initial investment will be very high, at least there will be several sets of packaging, but if the market is opened, it will be a popular product!

"The Children's Growth Series focuses on nutrition and promotes growth and development."

"Women's youth series, focusing on beauty, freckle and acne, and endocrine regulation."

"Men's health series, focusing on health factors, also give you a healthy and good body."

"The longevity series for the elderly, focusing on regulating the meridians, soothing the whole body, and anti-aging."

The selling points of these four series were listed one by one, and the people in the planning department all nodded.

This idea is indeed beyond the thinking of many bosses.

At the meeting, Lu Changhua also proposed product endorsement.

Each series corresponds to one or two celebrities, and as for who to endorse, the advertising agency first proposes a few candidates, and then decides at the end.

For a while, the advertising company in Beijing was busy.

The planning department is busy writing papers, and the design department is busy designing bottle packaging.

Their outreach department contacted various film and television companies and asked them to provide photos and resumes of celebrities.

At this time, the stars already have some shelves.

I learned this from Hong Kong and Taiwan.

Okay, I didn't learn, I learned a stinky problem.

But as soon as they heard that Changhe Group was looking for a spokesperson, they all put down the shelf.

Why?

Changhe Group is too famous now.

First it was Changhe canned food, and later it was Changhe gift box.

There is also a very expensive northern velvet goose down jacket, which is also from Changhe Group.

As for the Changhe tractor, which has become famous in recent years, it is even more well-known.

Now the TV is still showing advertisements for Changhe tractors!

With such a powerful enterprise, can the money be given less?

Many celebrities began to look for relationships, and handed their information to the Beijing advertising company to give this endorsement opportunity a try!