As for the product name, Lu Changhua discussed it with the people in the planning department of the advertising company for several days.

Several proposals were proposed, all of which were not ideal.

Lu Changhua proposed that the children's growth series be named "Smurfs".

It can not only reflect the liveliness and cuteness of children and teenagers, but also reflect the recognition of blueberry juice and blue liquid.

Such a name is simple and easy to remember, and catchy.

Great for spreading.

A few years ago, there happened to be a cartoon of the Smurfs released, and the children liked it very much.

If you use animated images to design packaging and advertising communication, you will definitely get twice the result with half the effort.

Lu Changhua also proposed to buy the copyright of "The Smurfs' Song" and use it as advertising music.

This proposal was approved by the planning department.

In the end, the children's growth series decided on the trade name "Smurfs" and registered a trademark.

The Beijing advertising company sent people to fly directly to Yangcheng.

Negotiate with Yangcheng TV to buy the copyright of the Smurfs' song.

At the same time, he also found a relationship with the CCTV advertising department and exerted some influence on Yangcheng TV.

A week later, the rights were successfully bought.

The purchasing unit is Changhe Group.

As for the animated image, it needs Yangcheng TV to contact the US side and need their authorization.

Now that you have the songs, it's time to wait for the packaging design.

As a children's drink, the Smurfs have to be designed in a lively and cute style.

Who to find to endorse has become a big problem.

Lu Changhua knows that the child star who is now very popular has disappeared in a few years, and there is no big development at all.

If they are allowed to endorse it, I am afraid that the future of the product will not last long.

He discussed with the people in the planning department whether he could let his daughter be the protagonist of the advertisement.

As Party A, this request is made, can Party B disagree?

"Okay, Mr. Lu, let your daughter try it, what if it's suitable?!"

In this way, Wang Yao flew to the capital with her daughter.

As soon as Wang Yao landed, the first thing he did was to call his sister Wang Lu of Peking University.

"Eldest sister, have you come to the capital? Great, you're coming to the school to find me."

"I just got off the plane, I'll go to you in the evening when I meet your brother-in-law."

Lu Changhua had been waiting outside for a long time, and when he saw his wife and children arrive, he couldn't close his happy mouth.

He led Xiao Nuomi, and Wang Yao hugged his son and got into the car.

"What? Why do you have to let my daughter come?"

"We need models for our products, and I want them to try it."

"Touching these at such a young age, okay?"

"Your own products should be a favor for me."

Lu Changhua turned his head to look at his daughter.

"Glutinous rice, Dad has something to ask you to help, can you help?"

"Help, but I'm still too young to have the strength."

Xiao Nuomi blinked her big eyes and looked at her father with a flicker.

"You just have to listen to your uncle and aunt and do a few movements."

"Oh."

The taxi came directly to the Beijing advertising agency.

When Lu Changhua led his daughter into the office, everyone's eyes looked at Xiao Nuomi.

Xiao Nuomi was a little weak by these people, so she hurriedly hid behind her father, stretched out her little head and looked out secretly.

The eyes are very alert. ….

"Okay, this little girl is good."

The advertising director happened to see this scene and praised it repeatedly.

Xiao Shengyu blinked his big eyes and bit his fingers stupidly in his mother's arms.

Wang Yao took out his son's hand and said, "Don't eat your fingers."

This director knows Wang Yao, and when he was filming the gift box advertisement, he directed it.

"Wang Yao, is this your child?"

"yes."

"Both of these kids can be in the camera."

The director swore by it.

Lu Changhua was called to the design department to see the packaging, and Wang Yao took the children to chat with these people in the planning department.

The Smurfs package is out.

In order to highlight the attributes of children, it is designed as a human figure.

Blue Sister's long blond hair, white dress and high heels, coupled with long curved eyelashes, charming eyes, and sweet voice, make Blue Sister the dream lover of many Smurfs and very popular.

Cong Cong is Papa Smurf's assistant, black-rimmed glasses are his unique symbol, he is a Smurf who likes to be smart, showy, long-winded and timid at the same time, often doing self-defeating things, and is often beaten down by the elves for his unashamed words.

Cong Cong's mantra is, "Daddy always says ......".

Disgusted frowns.

Needless to say, his mantra is well known: "I hate ......"

Anything that could be heard, Loreary almost liked, "I hate Gargamel!" "I hate giants!" "I hate working!"

I am tired of saying this, but in fact, I often care about others. Although it is called "disgusting", it is not annoying at all.

As the name suggests, the able-bodied are as strong as an ox and often flaunt their well-developed muscles. In Papa Smurf's absence, Ken Ken acted as the leader of the Smurfs, and due to his strong physique, many Smurfs were afraid of him. That red tattoo on his right arm is the most obvious difference between Jian Jian and other Smurfs.

Laziness always looks like he can't sleep enough, he is lazy most of the time to sleep, and he is usually lazy, so he is called lazy.

Lele always brings a joyful atmosphere to everyone, and he always walks up to others with a gift box: "A gift for you!"

Lele was snickering when others opened the box, and then only heard a "Peng!" The person who opened the box was blown up with a black head and black face.

The most striking symbols of the spirit are a pen pinned to the ear, a brim in front of the hat, and Smurf pants with a strap.

He was a genius inventor and invented a lot of high-tech projects - weather controllers, mechanical Smurfs, etc.

Mengmeng longs for an exciting, adventurous life, sees things, and doesn't like peace. With the help of the Smurfs, he realizes his dream of traveling to an alien planet in a spaceship.

A chef's hat, a white napkin, and a variety of desserts or cakes in his hand, you can tell at first glance that you are greedy for desserts.

Greed has gained a lot of weight due to her love of desserts, which has caused a lot of inconvenience, but she has never been able to change this hobby. But Greed is also the only pastry chef among the Smurfs, and the cakes and desserts he makes bring rare flavors to other Smurfs. ….

Clumsy is always clumsy, always knocking over things, clumsy hats are bigger, and they almost cover their eyes. Clumsy was looked down upon by other Smurfs because he was stupid, so he wanted to learn witchcraft, but later suffered a loss and became honest.

The Smurfs with a flower on his hat and a mirror in his hand are the most beautiful of the Smurfs.

Fufu treats the mirror as a treasure, and the other gods and horses are floating clouds.

Ping Ping is the trumpeter among the Smurfs, and he always carries that trumpet with him. But his level of playing the trumpet is really not flattering, and once because the blowing was so ugly, the whole Smurfs band could not play, and then everyone plugged their ears and continued to perform in the band.

Shishi is a poet in the Smurfs, who likes to write poems and is full of poetry at every turn. Because of the displeasure of the other Smurfs due to his poetry recitations everywhere, he ran away from home with Painting, and was stranded on a desert island in a storm at sea.

Painter is a painter in the Smurfs, and loves to paint.

With red feathers on his hat, Tracer is a Hound of the Smurfs with a keen sense of smell and can follow his target by scent, which is very useful in finding lost Smurfs.

These fifteen animated characters make fifteen bottles of different shapes.

The bottle is not tall, only ten centimeters in size, and four centimeters in diameter.

these

The biggest challenge for the bottles is that they need their own molds.

It's difficult.

The cost is also high.

Because it is a special-shaped bottle with a human figure, it has to be printed.

The production process of this bottle is to blow the bottle first, then print, and finally extrude it on the mold. The difficulty here is whether the printed image can be consistent with the mold when squeezing.

Otherwise, it will become a scrap product.

The yield is a bit low.

"Let's make a mold first, try to produce it, and see how it goes."

There are many factories in the Daxing area of the capital, so Lu Changhua doesn't have to worry about these.

He's now worried about licensing.

The U.S. never thought that its animated image could sell the right to use it, especially in China.

Of these fifteen images, the American lion opened his mouth wide and wanted to bite hard.

$50,000 a year, from 10 years.

Yangcheng TV spread the news to the capital.

Lu Changhua immediately agreed to buy out the rights to use the imagination, including the name, for $1.5 million.

The US side agreed.

On one side, an image buyout agreement was signed, and on the other hand, packaging bottles were also produced.

Xiao Nuomi couldn't put it down when she saw these characters.

The Smurfs she saw on TV actually appeared in her hands, can she not be excited?

Xiao Shengyu didn't quite understand why his sister was so happy, and he also grabbed these small bottles in the same way.

The advertising shooting site is also ready.

Fifteen Smurfs encounter Gargamel, and in the midst of this emergency, Nuomi rushes out and uses her magic to turn these Smurfs into small bottles, which she puts in her bag.

She bounced off to school.

In class, she took out a small bottle of Smurfs, secretly took a sip, and immediately became full of vitality, the teacher walked into the class, the whole class stood up, and Xiao Nuomi quickly hid the Smurfs.

She also stood up, secretly turned back to the child behind her, and whispered, "Take the Smurf home and protect him quickly."

She took out a bottle of Smurfs and handed it to her partner behind her.

96.

Colorless non-dragons