Just when Lu Changhua and Wang Yao were worried about the internal staff joining the store, Erhong, who had not seen him for many days, came to the door.

Since Erhong restarted his family a few years ago, the whole person has changed.

In the past, he stumbled when he opened his mouth, especially after he was in a hurry, and he couldn't speak.

In addition, I was not happy in those years, although I earned a lot of salary, but I was wearing a green hat, and no one could be happy.

He was also emaciated and had gray hair.

People who are less than forty look like old men in their fifties and sixties.

Who knows, after he married Zhou Limin, the dead wood will bloom in spring, and the iron tree will bloom.

Zhou Limin is an old girl, can she not have children, she gave birth to a big fat boy in the second year of marriage.

This put two Hong Le's.

Erhong's daughter, Hong Xiuzhu, hugged her younger brother as soon as she got out of school, which is rarer than Zhou Limin.

The sister and brother are twelve years apart, and they are both in one round.

It's hard to stand the rarity.

As long as she gets out of school, Xiuzhu will definitely hold her younger brother in her hands.

Zhou Limin was overjoyed when she saw it.

The family is in harmony.

No more noise.

At this time, Erhong is called a beauty in his heart!

I thought that my Erhong was an old hat from the countryside, but I didn't expect to come to the bitter end.

The old does not go, and the new does not come.

No, when Xiao Monday came, he immediately changed his second spring.

In the past few years, he has controlled the oil factory, and the economic benefits are okay.

However, this year's results have only been equal.

Why?

Or is it a matter of raw materials.

You must know that the soybeans grown in the agricultural reclamation system of Hei Province are all domestic soybeans, that is, non-GMO seeds.

This is the only remaining non-GMO soybean planting base in China.

In recent years, due to the gradual liberalization of import and export rights, many enterprises have gained autonomy.

Genetically modified soybeans in the United States and Canada are too cheap.

The price difference is at least more than one-third compared with domestic non-GMO soybeans.

This is still the CIF price.

These foreign soybeans are moored in major ports, so I ask you if you are tempted, right?

A lot of businesses are chicken thieves.

They have rushed to build factories near the port to process these genetically modified soybeans directly nearby.

Oil extraction is one thing, and okara is sold to feed mills at a low price.

These genetically modified okara are turned into all kinds of feed.

It's no wonder that over the years, pork is not tasty, and chicken is not good either.

There is no meaty taste.

Erhong has also applied to the group several times to build a factory near the port of Dalian and also process genetically modified soybeans. In this way, it can also compete with other competitors in terms of cost.

But this was all vetoed by Lu Changhua.

Of course, Lu Changhua knows that the cost of using non-GMO soybeans is high and there is no market competitiveness.

But he still insisted on losing money and making money.

Why?

Because, if he doesn't use the soybeans from the farm, then the only remaining non-GMO land base will also disappear.

If that were the case, it would be a major threat to China's food security.

Why do so many people get sick today?

It is said that disease comes from the mouth, and it is food safety.

Before, when he didn't have a grease factory, he didn't care about that.

But now that he has bought the oil factory, he can't help but think about the long term.

According to Lu Changhua's instructions, local soybeans should not only be purchased, but also higher than the market price.

Erhong can only do this.

But the company has to make money, otherwise it can't grow.

His hair turned gray.

Since the cost can't be reduced, what is the way to sell products that are more expensive than others?

He approached Lu Changhua with this question.

After all, it was you who gave the order, and if there is this contradiction, how can it be resolved?

Lu Changhua also knew that this was the case.

He said to Erhong: "Look at people who sell leather bags, some bags only sell for dozens of yuan, some sell for hundreds, and some sell for tens of thousands of yuan? What do you say? ”

"This, because of face."

He subconsciously glanced at the leather bag under his armpit.

This was bought for him by Zhou Limin.

It's thousands, it's a famous brand.

He walked between them now, and he also felt full of face.

"Yes, you think the expensive leather bag is good and has face. In fact, this is the power of the brand, which is the brand. ”

"What are you going to do when you think of our cooking oil?"

After Lu Changhua's guidance, Erhong understood.

Now it's not enough to do business just by comparing the price.

It's better than the brand.

"What's the brand? It's quality, service, culture. Consumers should not be made to feel that they are buying oil for food, but the quality, service, and culture they are buying. ”

"It's more expensive."

"For example, it is cheap to beat soybean oil in bulk on the street. It is expensive to buy barreled oil when you go to the wet, so why buy barreled oil now? Regular, hygienic and good quality, isn't it? ”

"Yes, yes."

Lightning struck in Erhong's mind, and he felt that his thoughts had suddenly cleared up.

But when it comes to his products, he is a little confused, what are you doing?

"Our competitors now are mainly genetically modified products. So let's focus on non-GMO. Let the people know that non-GMO is healthier and safer! ”

"Will this work?"

"Do as I say, the price will increase by another ten yuan and use it as advertising money."

As a result, from CCTV advertisements to county TV stations, advertisements for the Bac Ninh Oil Factory were broadcast.

"Changhe edible oil, non-GMO soybeans from the black soil, mechanically pressed, without any additives, pure natural vegetable oil, healthier and safer."

It doesn't say bad things about others, it only says its own is better.

As soon as this advertisement came out, there was an immediate reaction in the market.

Many genetically modified cooking oils that used to rely on price to win were a bit dumbfounded.

Sales are also declining.

What's even more unfortunate is that some manufacturers have launched the idea of blending oil in order to reduce costs.

In fact, it is to reduce the cost and add other things to it.

Some of the added high quality is also easy to solidify.

These additives are difficult for the human body to digest and absorb.

But that's what they did.

As soon as the advertisement for Changhe edible oil came out, they were also dumbfounded.

Finally, people pay attention to purity in everything they do.

You add these messy things to a soybean oil, don't you just want to save money?

Who to fool?

In the market, the price of Changhe edible oil is the most expensive, but the sales volume has risen instead of falling.

Erhong has a bottom in his heart.

The boss's approach worked.

In order to better increase sales, Erhong also produced small packages such as half a catty, one catty, and two catties.

When some people sell barreled oil, they feel distressed when they see that the price is eighty or ninety.

This time, with a small package, he felt that the price was cheaper.

Bac Ninh Oil & Oil Factory not only produces soybean oil products, but also rapeseed oil, which is an edible oil for rapeseed pressing.

The products of the two categories are promoted with each other.

For example, a small bottle of rapeseed oil hangs from a soybean oil bucket.

A canola oil drum hangs a small bottle of soybean oil.

As soon as various means were used, product sales skyrocketed.

Today, the oil mill is not only not losing money, but also making a profit.

The important thing is that the brand of Changhe edible oil has been launched.

Although the brands of those joint venture factories are also very well-known, they have declined in sales.

The most amazing thing is that there is such a line of text on the edible oil label, which is particularly intriguing.

"In order to protect the health of consumers, our factory resolutely does not use genetically modified raw materials!"

This sentence is like a nuclear bomb that detonates public opinion.

A debate between GMO and non-GMO has once again begun.

Some discerning manufacturers immediately reduced the output of their genetically modified products.

Some non-GMO products have been added.

Although this change is difficult for consumers to see, Lu Changhua and Erhong can feel it.

Because the number of soybean manufacturers who came to the reclamation area of Hei Province to buy soybeans gradually increased.

This has also led to a gradual increase in the price of soybeans.

And those large factories that use genetically modified soybeans as the main raw material must resolutely ban the brand of Changhe edible oil.

On the one hand, they secretly colluded and jointly put pressure on the major supermarket channels to remove Changhe edible oil from the shelves; On the other hand, they invited gunmen to hype up the benefits of genetically modified crops.

In the face of such a situation, Erhong also actively responded.

Bac Ninh Oil Factory sent a large number of business personnel to ensure that high-end supermarkets in major cities were put on the shelves, while carrying out promotional activities to increase terminal sales.

Especially channels such as high-end restaurants and restaurants.

At the same time, Erhong also found a lot of professionals and published articles comparing the relationship between the increase in the number of global disease deaths over the years, especially with the beginning of genetically modified crops.

As soon as this article came out, it caused a shock.

In fact, for many years, there has been a great divergence between the two paths of GMO and non-GMO.

Until now, there is no clear evidence that GMOs are the culprit.

However, you can take a look at European and American countries, rich people and people in the upper strata of society, no one eats genetically modified products.

And it is the poor who consume genetically modified products.

The incidence of cancer among the poor has been increasing year on year over the years.

The controversy lasted for more than a year.

In the end, the two sides died down with the intervention of the relevant departments.

However, the whole market has long been clearly divided.

Those who are not afraid of death, do not care about health, or buy genetically modified products.

And most of the health-conscious, wealthy, and fearful of death go to buy non-genetically transmitted edible oil represented by Changhe.

The dominance of genetically modified organisms has been broken.

This has made vested interests furious.

But now it is a market economy, and the people don't recognize it, and no one has recruited anyone.

For several years in a row, the Bac Ninh oil factory spent a lot of money on advertising.

Profits are almost consumed.

The leaders of the Agricultural Management Bureau are grateful to Changhe.

Otherwise, their soybeans will really die.

They also actively made suggestions to the state to ensure the safety of the last non-GMO soybean planting base, which is also the need for national food security.

To this end, the relevant departments have held several meetings to study this issue.

In particular, the policy of food subsidies.

This is good news for the Bac Ninh oil plant.

Zhou Limin didn't want to work in the grease factory anymore.

You think, your husband is the factory director, and it is not convenient for you to be in the factory.

When she heard the news that the group was going to engage in a willow weaving franchise store, she asked Erhong to come forward and tell the boss whether she could participate in it.

"What? Your Zhou Limin is also engaged in willow weaving to join? ”

"She doesn't want to work in the same unit as me, and she can't do it. I'm not just coming to you. ”

"Your son is still young, so let's build a flagship store in Bac Ninh, or let Zhou Limin be the store manager, what do you think?"