Chapter 150: Advertising
The clerk quickly nodded:
"Mr. Zhao, you ask."
Zhao Zhuo then spoke:
"Do you usually have this attitude when you work, or is it the same attitude when you sell blueberries this time?"
Hearing this, the clerk's first reaction was that Zhao Zhuo was reprimanding him, so his face was stunned.
But when the clerk saw that Zhao Zhuo's expression was serious, without the slightest hint of ridicule, he realized that he had misunderstood, and Zhao Zhuo was really asking seriously.
So, the clerk also replied seriously:
"In fact, the main reason why I have a bad attitude is because the sales of blueberries are so poor that I can't sell them at all, so I'm a little tired of selling them."
Hearing this, Zhao Zhuo nodded slightly:
"Then in your opinion, why is the blueberry sales bad this time?"
The clerk thought for a moment, then replied:
"I think the main reason is because many people don't know blueberries, and when they hear that the price is not cheap, they don't think it's worth spending a dozen or even twenty or thirty yuan to buy a bag of fruits that don't know if they are delicious or not."
As soon as the clerk's voice fell, Wang Hang couldn't help but say:
"That's right, Mr. Zhao, the last time we sold big cherries, everyone accepted it strongly, so we also bought it if it was more expensive.
But this time, blueberries, obviously everyone is not willing to buy it. ”
After listening to the words of the two, Zhao Zhuo nodded slowly:
"I've counted. How you should sell it or how you sell it, and don't have psychological pressure, even if you can't sell it and rot in your hands, it's not your responsibility. ”
Hearing Zhao Zhuo's words, Wang Hang suddenly breathed a sigh of relief in his heart.
The big cherry last time made Wang Hangguang make a lot of money just by improving his achievements.
This time, the blueberries did not sell well, and Wang Hang was also worried that the company would let him compensate for the broken blueberries at that time.
Now hearing Zhao Zhuo's words, Wang Hang's psychological burden suddenly lightened a lot.
……
In the following time, Zhao Zhuo and Zhang Yun visited several photo studios, and the feedback they got was basically the same.
After completing the investigation, the two returned to the company.
Zhang Yun sighed lightly:
"It seems that this business is going to lose money."
After a pause, Zhang Yun suddenly proposed:
"Otherwise, let's make all the fruits canned, so that at least it can take a while."
Zhao Zhuo shook his head:
"If blueberries and raspberries are not accepted by the public, then we canned them all.
The most important issue now is to find a way to make these two fruits acceptable to everyone. ”
Hearing this, Zhang Yun couldn't help but smile bitterly:
"This is indeed the priority of the moment. But the question is, what can we do to make everyone accept it? ”
Speaking of this, Zhao Zhuo thought about it seriously, and suddenly had an idea:
"Yes, we can advertise!"
Hearing this, Zhang Yun frowned:
"Advertising? Will this work? ”
Although there have been sporadic advertisements in this era, most people have not yet formed the concept of advertising and marketing. Therefore, after Zhao Zhuo put forward this idea, Zhang Yun felt a little incomprehensible.
Zhao Zhuo patiently explained:
"For example, we can put up billboards to promote it, or pay radio stations to get them to talk about our blueberries in their programs, or we can even give lectures to explain the benefits of blueberries..."
Considering that TV commercials are very complicated to operate, and it is too late to have time, Zhao Zhuo did not mention it directly.
And just these three forms of random examples are enough to make Zhang Yun's eyes shine.
Zhang Yun thought seriously for a while, and then asked half-convinced:
"What you're talking about... Does it work? ”
Hearing this, Zhao Zhuo nodded:
"The effect will definitely be there, but I can't guarantee how much."
After all, most people still don't know much about the concept of advertising, and Zhao Zhuo doesn't know whether everyone can buy it.
However, now that the situation is a little critical, it is also a helpless choice for a dead horse to be a live horse doctor.
Hearing Zhao Zhuo's words, Zhang Yun also smiled bitterly and nodded:
"Okay, let's try it then."
Next, the two men split up.
Zhang Yun followed Zhao Zhuo's instructions to find someone to order a lot of huge billboards, and then contacted the road management department to spend money to install these billboards on both sides of some significant buildings or roads with a lot of traffic.
At this time, because there were still very few people advertising, this initiative did not cost much money.
At the same time, Zhao Zhuo came to the radio station.
After arriving, the person at the door stopped Zhao Zhuo:
"Hello, who are you looking for?"
Zhao Zhuo subconsciously wanted to say that he was looking for the investment promotion department, but he soon realized that the current radio and television stations did not have an investment promotion department at all, so he smiled and said:
"Looking for your director, it's okay if the director isn't there."
Hearing Zhao Zhuo's big tone, the doorman was stunned for a moment:
"What are you doing with our director first?"
Zhao Zhuo said lightly:
"Send money."
Hearing these two words, the doorman was stunned for a moment.
He didn't expect that bribery would be so open now.
The doorman asked, somewhat uncertainly:
"You mean... Send money to our director? ”
Hearing the doorman's words, combined with his somewhat strange expression, Zhao Zhuo realized that he had misunderstood what he meant, so he smiled and said:
"To be precise, it's not to send money to your station director, but to your radio station."
Saying this, the doorman was suddenly even more stunned.
However, through these few words, the doorman also guessed that Zhao Zhuo was not small, so he did not blindly stop Zhao Zhuo from entering, but said:
"Then you register first, and I'll ask you."
Zhao Zhuo nodded lightly, and then filled in the registration information in the registration book.
The doorman called the office, and soon there was a reply.
After the doorman answered the phone, he looked at Zhao Zhuo with a strange expression and said:
"You can go in, the director's office is on the third floor, turn left and turn the first room."
It seems that in the eyes of the doorman, Zhao Zhuo is still very mysterious.
When Zhao Zhuo heard this, he nodded slightly and went upstairs.
After Zhao Zhuo left, the doorman looked at the registration book and saw the words Zhuoyun Company written in the column of the unit, and he was even more puzzled.
On the other side, Zhao Zhuo went upstairs to the director's office, stood at the door and knocked on the door, and a voice came from inside, "Please come in."
Zhao Zhuo pushed the door and walked in.
The director of the station is a middle-aged man who wears glasses and looks polite.
After he saw Zhao Zhuo enter the door, he subconsciously pushed his eyes, trying to see Zhao Zhuo's appearance clearly.
Then, the director asked with some confusion:
"You just said downstairs that you were going to send us radio money, what do you mean?"