Chapter 151: Don't take advantage of it
Hearing this, Zhao Zhuo smiled slightly, and did not directly answer the director's question, but asked rhetorically:
"Director, the income of our radio station in the past two years has not been very good, right?"
Hearing this, although the director was a little confused, he still smiled bitterly and nodded:
"That's right, in the past two years, more and more people are watching TV, and fewer and fewer people are listening to the radio. Our radio station, the current income sometimes can't make up for the daily expenses and salaries. ”
This is exactly the answer Zhao Zhuo wants!
I saw Zhao Zhuo smile slightly:
"So, why don't I find a way to send money to our radio station?"
The director asked again:
"So what the hell are you..."
赵卓 says:
"Let me introduce myself first, my name is Zhao Zhuo, and I am the general manager of Zhuoyun Company."
Hearing this, the director suddenly nodded with some understanding:
"It turns out that you are the rumored young and promising Zhao Zhuo!"
It seems that the director has also heard of Zhao Zhuo's name in Fengtian.
Zhao Zhuo couldn't help but be a little surprised:
"Director, do you know me?"
The director laughed:
"I've heard from a friend about the name of your Zhuoyun company before, the leader of the Fengtian transportation industry, it's really young and promising."
After a pause, the director said with a smile:
"Moreover, my wife went to buy your big cherries a few days ago, which are really delicious and not cheap."
Hearing this, Zhao Zhuo also laughed:
"Hey, this means that we didn't know each other earlier, otherwise I'll send some cherries to my sister-in-law to eat."
The director waved his hand:
"Let's not talk about it, don't we know each other now. Mr. Zhao said bluntly, what is going on. ”
Zhao Zhuo nodded and said what he was going to advertise for blueberries.
After listening, the director thought for a while:
"I've heard of this form of advertising before. However, we haven't really tried it at Fengtian Radio. ”
Zhao Zhuo said with a smile:
"Now that we talk about transformation, director, aren't you the first to start the transformation of our radio station's revenue mode?"
In this era, the words reform and transformation are good words, and the director immediately felt honored after listening to them.
So, the director nodded and said:
"Then I don't know what time period you are going to advertise in, and how long the advertising time is."
Zhao Zhuo replied:
"The longer the better."
Now there is no special advertising time for the entire Fengtian radio station, so there is no question of whether the time can be arranged, so Zhao Zhuocai directly put forward such a request.
Hearing this, the director was shocked:
"The longer, the better? So how much money are you prepared to pay? ”
Zhao Zhuo smiled slightly, did not answer, but looked at the director and said:
"It's good if you just make an offer."
Seeing Zhao Zhuo so arrogant, the director suddenly thought about it in his heart.
After thinking about it carefully, the director said tentatively:
"A hundred dollars per minute."
Hearing this price, Zhao Zhuo didn't say anything on the surface, but his heart suddenly blossomed with excitement.
In the eyes of the director, a hundred yuan is worth a month's salary of an employee in their station, which is really a bit of a lion's mouth.
But in Zhao Zhuo's opinion, this is simply a big bargain!
You must know that in a few years, when the advertising industry really matures and develops, TV stations will auction off tens of millions of yuan in advertising costs.
Although the advertising industry is not so developed now, and radio stations do not have the same influence as television, this 100 yuan a minute is really the price of cabbage.
However, Zhao Zhuo's ability to grasp people's psychology at this time is reflected.
I saw Zhao Zhuo say with some hesitation:
"A hundred dollars a minute? That's a bit too expensive, isn't it?
After all, I don't know how this advertisement will be effective, and as soon as I finish reading a one-minute advertisement, my 100 yuan will be wasted. ”
Hearing this, seeing Zhao Zhuo's embarrassed look, the director persuaded Zhao Zhuo instead:
"Well, think about it, now that we have a prime-time broadcast, there are a lot of people listening to it. When they hear about your product, don't they line up to buy it?
Won't you earn back all your advertising money by then? ”
Hearing this, Zhao Zhuo showed a little moved by what he said, and said with some hesitation:
"That's... Director, you have to make sure that every day the ads are broadcast during prime time. ”
Hearing this, the director nodded and agreed without thinking about it.
Anyway, no one except Zhao Zhuo has come to advertise now, and it doesn't matter if the prime time is not the golden hour, in his opinion, it is the same.
It's just that he didn't know that he would soon regret this decision.
Then, Zhao Zhuo said:
"Even if it's all prime time, it's a bit expensive, so you can make it cheaper."
Hearing this, the director also refused without thinking about it.
I saw him say righteously:
"That's not good, I promised you the prime time, and you definitely can't bargain on the price, that's the price."
Zhao Zhuo pretended to be embarrassed, thought about it again, and then made up his mind and said:
"That's it, you're cheaper, I'll buy more time!"
Hearing this, the director became interested:
"How long do you want to buy it?"
Zhao Zhuo said slowly:
"Based on 20 seconds of advertising a day, you broadcast it 30 times a day during prime time. If I can get 80 yuan a minute, then at this rate, I will come for three months! ”
Hearing this, the director hurriedly calculated carefully:
"Each twenty seconds, 30 times a day is 10 minutes, 30 days in 3 months is 900 minutes! Converted into money, that's 72,000 dollars! ”
At this point, the director is stupid. More than 70,000 yuan, that's a real huge amount of money!
So, the director hurriedly agreed:
"Okay, deal! Let's draw up a contract now. ”
This suggestion was exactly what Zhao Zhuo wanted, and Zhao Zhuo nodded and agreed.
So, the director found someone to draw up the contract immediately, and then the director and Zhao Zhuo signed it, took one copy each, and agreed to start broadcasting it in prime time tonight.
Zhao Zhuo was also happy, and immediately gave a month's advertising fee, and then agreed to pay on time every month in the future.
It wasn't until the 24,000 yuan of advertising expenses for a month were paid to the account that the director still didn't react a little.
Now for him, it was a little bit of happiness that came too suddenly.
He never thought that just doing publicity on the radio would bring more than 20,000 yuan to the radio station in a month! More than 20,000 yuan, which is almost enough to catch up with half a year's salary of everyone in the stage!
But what he didn't expect, after a while, he would regret today's decision.