Zhao Zhuo has already thought about this matter clearly.

In the first place, it was enough to advertise fruits, and it was enough to broadcast them in prime time. Because as long as everyone knows the benefits of a fruit, most people will not refuse to taste it.

This time, however, the situation was completely different.

Denim clothes are a clothing advertisement, which is visually presented on TV, and the effect is completely different from the broadcast!

Especially when everyone is interested in this dress but does not have the courage to wear it, it is very important to visually impact everyone through TV commercials and make people pierce this layer of window paper.

Therefore, Zhao Zhuo came to the TV station!

At this time, TV commercials had already begun to develop, and Zhao Zhuo was not the first person to eat crabs.

Moreover, because of the huge influence of TV advertising, those who can advertise on TV are all those big companies without exception.

Because the cost of TV advertising is not affordable for ordinary people.

It is precisely for this reason that even though everyone knows that TV commercials are effective and influential, most people still shy away.

After Zhao Zhuo entered the TV station, he directly found the deputy director in charge of advertising business.

As a person who often deals with business, the deputy director has long heard of Zhao Zhuo's name.

However, he didn't expect that Zhao Zhuo would come to the door to talk about advertising business.

After Zhao Zhuo entered the door, the deputy director asked Zhao Zhuo to pour a glass of water.

When Zhao Zhuo explained where he came from, the deputy director said lightly:

"Mr. Zhao's business in Fengtian, I have long heard of it, and it can be said that he is a model of young and promising."

Hearing this, Zhao Zhuo shook his head lightly:

"Director, you're too awarded, you can't say that."

The deputy director shook his head solemnly:

"I'm not flattering Mr. Zhao when I'm saying this.

If you don't believe it, go out and see, the whole Fengtian is like you, and there is no one in the world that can do such an industry! ”

In this way, the deputy director enthusiastically expressed his appreciation for Zhao Zhuo, and then said with a little embarrassment:

"However, Mr. Zhao, I may have to say sorry for the fact that you asked me to advertise today."

Zhao Zhuo was not surprised to hear this, because this was all in his expectation and understanding.

However, Zhao Zhuo did not show it, but asked with a slight smile:

"Oh, why is that?"

Hearing this, the deputy director said with some embarrassment:

"Mr. Zhao, I may speak a little straight, don't you like to listen?"

Zhao Zhuo nodded and said no.

The deputy director then continued:

"You should have seen it when you watched TV, the only two advertisements that our Fengtian TV is broadcasting now are both well-known trademarks in the country.

Moreover, people's advertising expenses have to be calculated according to millions a year.

Such a price may still be a little too high for Zhuoyun Company. ”

An advertisement is several million, and the price is not high, but outrageously high.

When Zhao Zhuo heard this, he didn't shy away, but laughed.

Hearing this laughter, the deputy director couldn't help but ask:

"Mr. Zhao, what are you laughing at? Don't you believe what I'm saying? ”

Zhao Zhuo shook his head when he heard this:

"That's not unbelieving, of course. However, I want to ask you a question to the director, how much money can Fengtian TV get out of these millions?

As far as I know, the advertising fee for these two advertisements is several million, but they are both contracts signed with the main station.

You broadcast these two advertisements, which is a task issued by the main station. If you really talk about the actual advertising costs, I'm afraid it's not much. ”

Hearing this, the deputy director was shocked.

In fact, he never wanted to do business with Zhao Zhuo.

What I just said is actually just a performance.

The purpose of the deputy director is to get a high price from Zhao Zhuo as much as possible, so as to make a profit.

The reason why he mentioned the two sky-high advertisements now is to prepare for the asking price later.

But the deputy director never thought that Zhao Zhuo was so familiar with the doorway in it, and he immediately said the crux of the problem!

That's right, the two advertisements broadcast by Fengtian TV now are advertisements with a total price of several million.

However, after the main station took out the lion's share, the cost to the local television stations was very small.

A TV station with relatively large influence like Fengtian TV has only 100,000 yuan. As for some of the less influential local TV stations, they get even less money.

And more importantly, because the high prices of these two advertisements are placed here, many local enterprises or factories that want to advertise in Fengtian are discouraged, worried that they will not be able to pay the high advertising fees.

Like Zhao Zhuo, there are not very many people who come to the door to ask for cooperation, but not at all!

It is precisely because of this that it is even more difficult for the deputy director to ask for a price.

So, the deputy director simply gave up those twists and turns, and asked Zhao Zhuo directly:

"Then Mr. Zhao will say it directly, how much advertising money are you going to pay?"

When Zhao Zhuo heard this, he knew that the deputy director was a little out of breath, so he smiled slightly:

"Fifteen-second advertisement, I give you 500,000 a year, but I want prime time"

Hearing this price, the deputy director subconsciously gasped.

He didn't expect that Zhao Zhuo would get such a good price when he knew the two advertising shares!

This made the deputy director suddenly a little unable to control himself.

He suppressed the excitement in his heart as much as possible, put on a calm look and said:

"The price... I'm afraid I need to think again. Research research. ”

Zhao Zhuo waved his hand directly when he heard this:

"Don't think about research, do you think it's okay, let's sign the contract now.

If not, then pull this thing down, and I'll leave now. ”

Hearing this, the deputy director couldn't hold it anymore and quickly nodded:

"Okay, deal!"

Seeing that the deputy director was so impatient, for fear that the cooked duck would fly, Zhao Zhuo couldn't help but smile coldly in his heart.

After he came up with the price, he had already seen the heart of the deputy director.

What annoys Zhao Zhuo the most is the kind of person who wants to make money and save face.

Therefore, Zhao Zhuo simply did not give the deputy director a chance to pretend to be reserved, and directly let him show his true colors.

Because in the final analysis, Zhao Zhuo has a clear consideration for this price.

Although the two advertisements in Fengtiantai can only get more than 100,000 yuan now, that is the reason for the main station's mission.

The real advertising cost can be more than 300,000 yuan, and it has to be a bad time.

If it's prime time, the real value is definitely more than 500,000!