After accepting the concept of "phone shopping" proposed by Zhao Zhuo, everyone came up with ideas for this idea.

And Zhao Zhuo is also happy to see such a situation.

After all, although Zhao Zhuo has a complete concept of takeaway and express delivery in his mind, after all, it has been decades away, and the environment and conditions are completely different.

In terms of many objective factors, we still need to make suggestions according to the actual situation now.

With the collective wisdom and efforts, it is natural that all kinds of better ideas will emerge.

At this time, someone spoke first:

"I think the most important question is that although we save the cost of the store, how can people know about the canned food we buy without this store?"

That's right, people nowadays are still more accustomed to having an idea of a store and then going to the store to buy something.

No matter how convenient the door-to-door delivery is, everyone can't see the product, and they must be bottomless.

The first question that came up stumped everyone at once.

Seeing that everyone was thinking and meditating, Zhao Zhuo smiled faintly and said slowly:

"Actually, this problem is easy to solve."

Hearing this, almost instantly, everyone raised their heads in unison, and several pairs of eyes looked at Zhao Zhuo at the same time:

"What is the best way for Mr. Zhao? Tell me about it!"

Zhao Zhuo said two words lightly:

"Advertisement."

Hearing this word, some people suddenly realized, but some people fell into a dream and didn't understand.

Seeing this, Chen Lin explained to everyone:

"There may be someone who doesn't know what it means, so I'll tell you.

Our Zhuoyun company has long-term advertising contracts with TV stations and radio, and the advertisements broadcast before still have a certain influence. For example, denim clothing, for example, watches."

Speaking of these two products that were sold through advertising, those who didn't react just now also suddenly realized:

"Oh, it turns out that those two products are made by our Zhuoyun Company!"

When these words were spoken, they immediately caused a burst of good-natured laughter.

Although nominally everyone belongs to the same company, because there is no connection in business, there are really many people on the cannement factory side who do not know about Zhuoyun's clothing business and watch business.

But the fame of denim clothing and Zhuoyun Tianzhi watches still left a deep impression on everyone.

Zhao Zhuo said modestly, but the effect was not modest at all. At the beginning, these two advertisements were not only a little influential, but they were simply huge!

Having said that, everyone naturally understands that there is a way to solve this problem.

As long as you have the right ads on TV and radio, you don't have to worry about no one seeing them.

After this most important problem is solved, other problems such as how to find someone to deliver, how to collect money, how to count, etc., are relatively not so difficult.

Everyone held a meeting and discussed for half a day, and basically all the problems came up with a preliminary plan.

Now, everything is ready and there is only one ad owed for everyone to see.

The advertising issue is the most important and urgent, so Zhao Zhuo is ready to take care of this matter personally.

After the meeting, Zhao Zhuo looked at his watch:

"It's already three o'clock in the afternoon, and if there's going to be an ad tonight, we're going to have to hurry!"

Saying that, Zhao Zhuo hurriedly called the TV station and contacted a filming team.

Naturally, the filming location is far away from the cannery.

After Zhao Zhuo finished the call, Director Wang was also very concerned and hurriedly asked:

"Mr. Zhao, do we have to find a few actors quickly?"

Hearing this, Zhao Zhuo smiled bitterly:

"Actors? What are we looking for actors?"

Director Wang was stunned for a moment, then thought about it and said thoughtfully:

"Oh, I see, Mr. Zhao, are you going to do it yourself like last time?"

Hearing this, Zhao Zhuo suddenly cried and laughed:

"Why do I come by myself or not?"

Director Wang thought that Zhao Zhuo was not praising him enough, so he quickly gave a thumbs up when he heard this:

"Mr. Zhao, the clothing advertisement you shot with our Vice President Zhang last time is simply a talented woman, and the final effect is so good, it can be called a sensation.

I believe that if you and Vice President Zhang shoot this again, the effect will be very good!"

Hearing this, Zhao Zhuo said to Director Wang with a smile and a smile:

"Lao Wang, you sycophant, but it's useless. I mean, you don't need to look for an actor at all for this ad!"

"Huh?!"

Hearing this, Director Wang was stunned:

"Commercials don't use actors, so how do we shoot them?"

Hearing this, Zhao Zhuo slowly shook his head and said with a smile:

"I knew you were going to think like that. Let me tell you this, whether advertising works or not, it's not about whether the ad looks good or not, but about what is the purpose of when we shoot and broadcast ads."

"Purpose?"

Director Wang listened to Zhao Zhuo's question, which did not seem to be a problem, and was suddenly a little confused.

"Isn't our purpose just to be able to get people to see the ad and then call and place an order to buy our canned food?"

Zhao Zhuo nodded:

"That's right! That's what we're for!

And in order to achieve this goal, we need to not just focus on making the advertisement look good, but also need to think about what people want to see when they watch the advertisement."

Having said that, Director Wang somewhat understood what Zhao Zhuo meant.

Hearing this, Director Wang thought about it carefully, and then said:

"I know, our most important purpose is to let people see through advertisements what our canned braised beef looks like, and whether it is really affordable and cost-effective."

Zhao Zhuo smiled and nodded:

"That's right! Wang, you understand advertising."

Hearing this, Director Wang was a little shy all of a sudden.

Zhao Zhuo continued:

"That's why we wanted to make this ad as realistic as possible."

Although Director Wang already understood the meaning, when he heard the word realism, Director Wang couldn't help but be stunned, feeling that he didn't fully understand the meaning.

And just as he was talking, the TV station's filming team had arrived.

Zhao Zhuo stood up, looked at Director Wang with a smile, and then said:

"Let's go, Wang, let's go over together, and you can prepare the filming team to do the work on the production line."

Director Wang hurriedly nodded:

"Okay."

As the factory director, Director Wang is more familiar with the production of the entire canning factory than Zhao Zhuo, so it is the proper meaning of the question to help prepare.

After a pause, Zhao Zhuo smiled again, and then said:

"That's right, I'll show you what realism is."