Time flies.

It's been more than two months since a cow dairy company started a war with Group Y.

In the past two months, the negative news about Group Y has not stopped on the Internet, just big or small.

With the Shake India platform as a battlefield, he will not be suppressed and bought by the other party no matter what, Wang Gaojie can be regarded as the essence of guerrilla warfare.

From time to time, I give Y Group a look, and the stock price of Y Group and the hearts of their employees are like riding a roller coaster, up and down.

And today, Wang Gaojie finally stopped making trouble.

Because he's bought enough time for a cow dairy company to grow.

The company has developed and replenished completely, and needs to move on to the next step.

"Mr. Xu, this is the next publicity plan, please take a look."

In the president's office, Wang Gaojie handed over the publicity plan he had formulated, and he was a good hand at public relations and public opinion, and the brand promotion was not bad.

They have already held countless meetings on the focus and ideas of a cow's propaganda, and finally he has compiled and formulated them, and he will also preside over the propaganda later.

"Let's take a look at what we left out."

Xu Zixin said, and Wang Gaojie also distributed the remaining information in his hand to the rest of the people.

Other senior executives in the company were also present, and today's meeting was not held in the conference room.

Everyone had the information in hand, and they all read it carefully, and the office fell silent for a while.

Xu Zixin looked at the propaganda plan at a glance, which was formulated after countless meetings and discussions.

She has long been familiar with it, just to see if there are any problems with Wang Gaojie's implementation plan in terms of details and specific activities.

The focus of this publicity plan is mainly around the selling points and gimmicks of a dairy company.

They are referred to as one heavy and two auxiliary, that is, one center of gravity and two auxiliary.

The focus is related to the name of a cow dairy company, and the concept marketing is carried out when promoting.

Each person adopts a cow.

Create a feeling that the bottle of milk is adopted by the consumer himself, and he drinks the milk of the cow he adopted every day.

This marketing concept is very suitable and very easy to be favored by young people, and can enter the young consumer group as quickly as possible.

Let the brand of a cow dairy become an instant hit!

The two auxiliaries are carried out at the same time around the center of gravity, which is also a very good gimmick.

It is the desert organic pasture and organic milk, which is purer, healthier and more nutritious.

and greening the desert, protecting the environment, and contributing to the earth's ecology.

These three gimmick ideas are enough to make the brand famous, let alone three concentrated on one cow dairy industry.

It's just that...

The cost of this kind of brand marketing will be astronomical.

Xu Zixin turned to the last page, which was Wang Gaojie's estimate of the cost of this publicity and marketing plan.

The amount is probably more than 300 million.

Liu Weicheng also happened to see the last page, and when he saw this amount figure, his pupils shrank suddenly.

Obviously shocked by this number, he can't imagine what kind of effect it is with this level of marketing efforts!

You know, a cow dairy company is only 10 million companies, and now the cost of implementing a marketing plan is as high as more than 300 million? !

Liu Weicheng secretly endured the shock in his heart, and took advantage of the time when others hadn't finished reading it, and quietly glanced around. Look at the book

This president's office was originally his, but after Xu Zixin came, he quickly packed up and moved out.

At this moment, he was not dissatisfied, but during this time, he had seen how Xu Zixin turned his hands into clouds and rained in this office, playing with Y Group in the palm of his hand.

The sound of turning the pages of the documents and materials calmed down, and everyone finished reading the propaganda plan formulated by Wang Gaojie

It was very detailed and thoughtful, and everyone had no objections.

But Xu Zixin spoke up.

"The publicity plan is good, but I don't think it's enough.

The publicity cost has increased to 500 million, and online and offline publicity will be carried out at the same time!"

As soon as Xu Zixin's words came out, Liu Weicheng's face changed, and he tried his best to purse his mouth to prevent himself from shouting.

"Hmm?!!

This propaganda is not enough?! The propaganda cost is increased to 500 million?!

It's a burn of money!"

500 million online and offline publicity, he can't imagine how overwhelming the publicity will be at that time...

"Okay, Mr. Xu!" Wang Gaojie responded without much reaction.

For him, the more publicity costs, the better, and the more publicity costs, the better the publicity effect will be.

And he used to work in the Hongyan Group, what level of propaganda has he not done? The cost of promoting a big project is not comparable to what it is now.

That's why his reaction was so normal.

"That's right, Mr. Xu. The cost of publicity expenses was not so low.

When I contacted the Shake Printing platform to explain that I wanted to place an advertisement, they were automatically willing to reduce the fee and gave a lot of good conditions.

What do you think ......?"

Wang Gaojie took the opportunity to point out this problem, as the largest traffic platform and a gathering place for young people, its intelligent recommendation is even more developed, and online advertising is of course indispensable.

It's just that he didn't expect that Douyin Group would do this, he didn't even speak, and people voluntarily gave a reserve price.

This is also the reason why the publicity fee he set is much lower than he previously estimated.

Although the cost was reduced, he still had to ask Xu Zixin's opinion.

After Xu Zixin heard it, she groaned for a while.

"Okay, I see."

didn't say anything, but the obvious subtext was for Wang Gaojie to accept the other party's kindness and continue to push forward.

Wang Gaojie also knew what to do.

"It's good to report to the chairman later," Xu Zixin thought to herself.

She still has this right now, although Lu Ming has more than one assistant to her, and the other assistants are in other companies in which Lu Ming holds shares.

But because she was the earliest with Lu Ming and had the best relationship with Lu Ming, since she met several assistants, she vaguely became the eldest sister of everyone.

After discussing the issue of publicity, the topic immediately changed, and Xu Zixin suddenly asked Liu Weicheng.

"Mr. Liu, how is the preparation of the product?"

was suddenly asked, Liu Weicheng was stunned for a moment before reacting.

"The factory is already stocking up in three shifts."

He is now in charge of product production and quality control in the company, which is his old profession.

The publicity is about to be launched, and the product sales will definitely enter an explosive stage, so Xu Zixin gave him an instruction to produce with all his strength a few days ago.

"It's just... Our milk supply may not be able to keep up."

Liu Weicheng expressed this concern, so that there is no problem for employees to work in three shifts to produce at full strength, anyway, everyone is willing to do so with the encouragement of bonuses.

But after listening to the sky-high publicity costs, he was suddenly afraid that the publicity effect would be too good and the products would not be enough to sell.

After all, they have people who work overtime, but milk doesn't fall from the sky.

At their current size, milk production is limited!

"We... Do you want to ......?" Liu Weicheng hesitated to say a solution.

That is, to buy milk from the outside world, plus their own packaging brands, or even directly outsource to other small companies, and they don't have to do anything.

There are many dairy companies that do this, especially Y Group, as long as their brand is famous, small companies can only work hard for them and package their own milk into Y milk.

"No!"

His Lord

As soon as he said it, he was immediately rejected by Xu Zixin.

"If you can't do this kind of thing, first of all, it's difficult to guarantee the quality, and if the news leaks, it's even worse if they catch the handle!"

Xu Zixin did not allow this kind of self-destruction to happen, originally a cow was mainly based on green organic milk from a desert pasture.

If the milk is purchased from outside or even produced in its own factory, the spread of this kind of thing can be devastating to the company.