The power of money is terrifying.

As much as 500 million yuan of publicity and marketing expenses were smashed, and the advertising of a cow dairy industry was expanded online and offline in an orderly manner.

Bus stop signs, shopping mall facades, elevator advertisements, and countless places can see the figure of a cow.

The online communication is even more direct and ferocious, and major platforms such as Shake Yin directly push it to the intended consumers screened out by big data.

Attracted by one heavy and two auxiliary, and three gimmicks, most of the intended consumers were quickly converted into purchasing users.

Especially a while ago, Y Group has been scandalous, and when the credibility of the majority of consumers plummeted, everyone couldn't help but be a little worried about food safety.

At this time, the green organic propaganda of a cow broke into their hearts.

Of course, there is no basis for words.

The most important thing is that the promotional advertisement prepared by a cow is very real and natural, and consumers feel similar to Xu Zixin when they see the advertisement for the first time.

Shock! A touch of green in the desert.

The video ad takes the form of a real shot of the pastures in Ulan Bu and the desert hinterland, first showing the green pastures and the cows that look healthy and energetic in them, grazing leisurely.

Immediately, the camera pulled and switched to the drone high-altitude overlooking mode, getting farther and farther away from the ground, far away to the green pasture shrinking into a small dot, and the surrounding area was thousands of miles of yellow desert.

This advertisement is very convincing to highlight the green organic of a milk owner.

Therefore, as soon as the advertisement was rolled out, the products of a cow dairy company naturally began to sell well.

A week passed, and after sorting out the specific sales situation, Yu Ling couldn't wait to come to the president's office to report to Xu Zixin.

"Chairman! That's the sales figure as of today." The data was compiled by her, and she naturally knew the content, and her voice couldn't help but have a hint of pleasure when she spoke.

Although she has been very busy lately, she doesn't have to think about it to know that the product is selling well, but as soon as the real data is counted, it still gives her some surprises.

Xu Zixin immediately took it and looked at it, she was waiting for Yu Ling's statistics.

Scanning and seeing the data of each row, Xu Zixin's lips couldn't help but slowly hook up.

At this moment, they can be considered to be truly victorious!

No matter how the Y Group was played in disgrace before, whether the market value plummeted, it was nothing.

Only now that you have successfully beaten your fame, increased your sales, and made money, can you really eat a piece of meat in the dairy market!

According to statistics, in just one week, a dairy company sold 78,948 pieces of milk across various online channels.

Because of the high-quality milk source of the exclusive pasture, as well as the high standard of raw material selection and production technology, their milk is positioned as a high-end brand, and the price of a box is about 120.

A piece of milk is four cartons, and since they are online direct sales, they will not be earned by the channel provider at the median price.

So roughly calculated, they made a profit of nearly 40 million this week!

Of course.

This 40 million is not a net profit, and the cost has not been deducted, and it is insignificant in the face of the 500 million publicity expenses.

But this is already a beginning, the publicity continues, the products are also being sold, it can be seen that the sales will be higher and higher in the future, and the profits will be more and more.

Merely.

The problem that Liu Weicheng was worried about before did happen, the product exploded, and they ran out of goods.

"But the chairman... The sales exceeded our expectations, and the inventory could only last for another five days."

After speaking, Yu Ling immediately changed his mouth.

"I can only hold on for another three days or so." She had forgotten to count her increasing sales.

"Well, I know, if it doesn't work, let's do what we discussed before."

Xu Zixin responded, and when Liu Weicheng proposed it before, they also made a plan.

Once the production of the product can not keep up with the sales, the predetermined mold will be opened

Style.

This can be regarded as a wave of hunger marketing in disguise, sometimes people are like this, when they can't buy it, they feel better, and they want to insist on buying it.

Just as the two continued to chat, there was a knock on the office door, and after getting permission, Liu Weicheng walked in.

"Mr. Yu, I'm also here, then you talk first, I'll ...... first."

"No need Mr. Liu, I'm almost talking to Yu Ling, do you have a ...... for me?"

Xu Zixin asked directly to the point.

Liu Weicheng also simply explained his intentions.

"That's Mr. Xu, those dealers from the past few days have been coming to me and want to buy goods from us...

Now that we're on fire, one by one they're begging to come to the door!"

Liu Weicheng couldn't help but complain, in the face of profit, they seemed to have forgotten how they listened to the words of the Y Group before and joined forces to suppress themselves.

Now they were all very enthusiastic, and they rushed to him every day, as if nothing had happened before.

He must have had some personal grudges of his own, and he wouldn't have agreed to them if he could.

It's just that Liu Weicheng doesn't know what Xu Zixin thinks, and in fact, the advantages of cooperating with them outweigh the disadvantages, after all, it is beneficial to the company, so he still has to come over to report and ask Xu Zixin's opinion.

Xu Zixin didn't think much about it and responded directly.

"You hold them back for now."

Now their own production is not enough to sell, and the inventory can't last for a few days, how can there be a share to distribute to offline channels.

However, this does not mean that this cow dairy company will completely abandon offline channels.

Although online is good, offline large supermarkets and convenience stores are also a good place for products.

It's just that it's not too late to talk about it when they expand their production and have enough capacity to supply.

That's why Xu Zixin asked Liu Weicheng to drag them and draw a big pie for them to wait.

However, what makes Xu Zixin happiest is still.

The "mutiny" of these channel providers can be regarded as a slap in the face of the Y Group, and she was not taken seriously at the beginning.

"Okay chairman!" After receiving instructions, Liu Weicheng wanted to quit and deal with those channel dealers.

was stopped by Xu Zixin.

"Mr. Liu, I'm here, and it's just time that this week's sales data is out.

Let's take a look."

Yu Ling had the insight to hand his share to Liu Weicheng beside him.

Liu Weicheng was stunned for a moment and couldn't wait to take it, he was very curious about what the situation would be.

I asked about it just now, but I didn't expect that Yu Ling might be here to report this matter.

After looking through it, Liu Weicheng's face kept changing, and the corners of his mouth were almost grinning behind his ears.

Xu Zixin found out about this scene, didn't say anything, turned his head to Yu Ling and commanded.

"By the way, Yu Ling, help me transfer twenty pieces of milk from the stock, I'll give you a few addresses, and you can help me express it."