Chapter 143 [The Second War of the Internet Begins]
Today, not only has the video sharing function been launched on Weibo, but there has also been another major event.
The Internet giants are finally here.
It's not Qianxiang Weibo, it's not Tengxun Weibo, it's not Netsun Weibo or Xinlang Weibo, but Suhu's Weibo products have been launched first, Fang Hong also paid attention to the information in the Internet circle, and he was quite surprised to see this news.
But in any case, the launch of Suhu Weibo will be a sign that the "big brawl" in the field of microblogging has officially begun.
……
In the afternoon of the same day, at the headquarters of Suhu, Mr. Zhang personally held a meeting on the issue of Suhu Weibo.
At the meeting, Mr. Zhang said unswervingly: "Although the microblog products of quantum beating have a first-mover advantage, and now they have reached more than 30 million users, but they have not yet formed a monopoly. ”
He believes that Weibo may become a symbol of the domestic Internet 2.0, the second war of the Internet has begun, and Mr. Zhang made a military order for himself at the meeting.
If you don't succeed, you will succeed.
Because of the emergence of Weibo, China has begun to enter the era of onlookers, and the topic of Hexuan in the past two days is the best example.
Her story started on an on-campus forum at Xincheng University, then spread to Weibo, and finally became a hot topic on the Internet.
The fission speed of the whole process is quite amazing, almost overnight, and the public's vision seems to be suddenly opened.
This is a very shocking thing for people in the Internet circle, a few months ago was an inconspicuous Weibo product, but now it has been tacitly promoted by the four major portal giants of Xinlang, Suhu, Tengxun and Wangxi.
……
The following Saturday.
Qianxiang Weibo announced its official launch, followed by Tengxun Weibo, and Xinlang Weibo was also announced to be launched.
In just one day, the three-way hero announced his entry into the battlefield in a high-profile manner.
All of a sudden, the Internet world was very lively.
Just like the blogging sites that fought a few years ago, several major Internet portal giants have hurriedly targeted the field of microblogging this time.
In the face of the hunting of giants from all walks of life, many people think that Weibo may become a martyr, and finally end up being strangled by giants from all walks of life.
Behind Qianxiang Weibo is Qianxiang Group and campus network, and its strength should not be underestimated;
Xinlang Weibo is backed by Xinlang, the first of the four major portal giants;
And Tengxun Weibo is backed by the goose factory.
In the field of domestic Internet, the goose factory is invincible by virtue of its position as the leader of the IM market, QQ users are the basis for cutting into the major fields of the domestic Internet, and this time the same is true for Weibo.
The Teng Xun Weibo account and QQ number are directly combined, and industry insiders generally believe that the strong number of QQ users will be a great support for its Weibo competition, and many people are optimistic that Teng Xun Weibo can stand out in the "big chaos" in the field of microblogs.
And unlike players such as Xinlang, Suhu, Tengxun, etc., Netsun has been tepid in the competition of portal products, mainly in the state of following the Buddha, and this Weibo is the same, and the family members of Netsun seem to be more interested in the matter of "raising pigs".
This weekend and weekend, as various Internet companies rushed to enter the field of microblogging, it was also called the first battle in the Internet industry in 2009 by many industry insiders.
……
Weekend afternoons.
Fang Hong walked out of the Jingxinju mansion, there was a car waiting outside the house, and the driver immediately opened the door for him when he saw him coming.
This car is not a luxury car, an ordinary car of more than 200,000 yuan, and there are several top luxury cars in the garage at home, but they are not used.
Nowadays, the identity has not yet reached the level of being widely known, and there is no need to be so high-profile when you go out, which saves worry and effort.
However, Fang Hong's driver couldn't figure it out, the eldest man lived in a top mansion of hundreds of millions, and there was definitely no shortage of luxury cars, but he sat in an ordinary car of more than 200,000 yuan, and he didn't dare to ask more if he couldn't figure it out.
The car carried Fang Hong away from Huayang Villa, and the destination was the headquarters of Quantum Beat.
Fang Hong, who was sitting in the back seat of the car, took out his mobile phone and made a call to Cao Chenghui, and as soon as he connected, he ordered: "You go and do something as soon as possible, and donate 5 million and 10 million funds in the name of Hexuan and me to support the reconstruction of the disaster area." ”
Cao Chenghui immediately responded: "Good boss." ”
Fang Hong said: "I'll send you the money when I go back." ”
After explaining the matter, he hung up the phone and closed his eyes to recuperate, the 15 million yuan donation fund must not be used with the money of Qunxing Capital Company, and the personal accounts and the company's accounts still have to be clearly distinguished.
Of course, if Fang Hong doesn't say it, Cao Chenghui will definitely take the company's money, and he will definitely be able to properly solve the problems of personal finance and company finance.
……
Quantum Beat Headquarters.
Fang Hong came to the company, Xu Jingren saw him and said: "Boss, you have to leave the country this time, your camera sense and language organization skills are stronger than several of us, this time several big factories are menacing, the industry is shouting and predicting that we are going to become martyrs, we must not be intimidated, just this time we also have to follow up and play, and by the way, with the video sharing function online." ”
Hearing this, Fang Hong smiled and said, "What is the exit law?" ”
Xu Jingren said: "It's simple, just take a few minutes of video, talk about why Weibo is popular, I have arranged it for you, our chief strategic consultant of quantum beating." ”
Fang Hong nodded, this identity is fine.
Xu Jingren's operation is obviously telling users that only Liangdong Weibo is really popular, and it will be more popular in the future, and the others are all glamorous and cheap goods, you don't go to them, there is no future, and you will come back later.
The two of them went to the company's creative department and entered a room where two staff members were located and the video equipment was already set up.
Fang Hong sat down on the sofa on the spot and said with a smile: "What's the trick?" ”
Xu Jingren couldn't help but say when he looked at his sitting posture: "Your sitting posture aura is a bit more than the position of strategic consultant arranged for you, take away your old aura and change to a lazy sofa." ”
Hearing this, Fang Hong couldn't help but be dumbfounded, nodded and did as he said, and also restrained himself, just now it was too natural and didn't restrain much.
A staff member present adjusted the camera to Fang Hong, who was sitting on the lazy sofa, and immediately looked at Xu Jingren outside the camera and said that it was okay, Xu Jingren turned to look at Fang Hong and smiled: "Okay, okay, the theme of the video is the reason why Weibo is hot, the topic is given to you, just play it at will." ”
At this time, the video has already begun to be recorded, and of course Xu Jingren's voice outside the camera will definitely be edited.
Fang Hong, who was sitting on the lazy sofa, pondered for a moment, and his thoughts were organized, so he said in an orderly manner: "Why is Weibo hot? Our team has made a lot of internal summaries, and finally came up with the following three reasons......"
Xu Jingren, who was outside the camera, suddenly gave a thumbs up, worthy of being the boss, and entered the state in seconds.
Fang Hong said thoughtfully:
"One is the simplicity and ease of use of Weibo. Compared with blogs that emphasize layout, the content composition of Weibo is only composed of simple words, and from this point of view, the technical requirements for users are very low. ”
"And the language arrangement and organization is not as high as that of blogs, and secondly, a variety of APIs opened by Weibo make it possible for a large number of users to update their personal information in real time through mobile phones, networks, etc."
"The second is the influence of the interpersonal circle. Compared with blogs, the user's attention is a "passive" attention state, and the content written is not determined by the audience, while Weibo's attention is more active, as long as you tap to follow, it means that you are willing to accept a user's instant update information. ”
"From this point of view, it is more valuable for commercial promotion and the dissemination of star effect. At the same time, for ordinary people, most of the friends who follow Weibo come from the life circle of facts, and their words and deeds not only play the role of venting feelings and recording thoughts, but more importantly, maintaining interpersonal relationships. ”
When Fang Hong recorded this video, he also felt that it was necessary to talk about it, and the next step of Liangdong Weibo was to invite celebrities and celebrities to station, which could just tell them through this video that it was also very valuable for them to enter Weibo.
"The third lies in the combination of human desire to spread and technology. In this era of information explosion, everyone's life is deeply affected by the wave of knowledge. The Internet, on the other hand, is a classroom that never goes out of style. ”
"After crossing the era of web 1.0' portals, we were surprised to find that everyone can be a recorder and follower of the times."
"Web 2.0 is no longer an empty and conceptual cutting-edge concept, what has brought me is the advent of a real national carnival era, the popularity of 'Sister Furong' and the 'Mu Zi Magnesium' incident represent that blogs as an emerging communication tool have entered the lives of ordinary people."
"As an open Internet social service that emerged in the web3.0 era, Weibo is characterized by being short, convenient, and original, and three or two sentences are a microblog, which can be published at any time on computers and mobile phones."
"Compared with blogs, which need to organize language to state facts or adopt rhetorical techniques to express feelings, the instant expression of Weibo's 'quotation style' is more in line with the rhythm and habits of modern people's life, and the use of new technologies makes it easier for users to reply to visitors' messages, thus forming a good interactive relationship."
"To sum up, Weibo occupies the right time, place and people, and it is difficult to think about it."
……
82 Chinese Net