After the video recording ended, the two staff members went to edit and process the materials with the materials, Xu Jingren looked at Fang Hong and gave a thumbs up and smiled: "In the end, it is the boss, smooth and silky, two words, on camera." ”

Saying that, Xu Jingren came to the side and sat down, and suddenly said with emotion: "The microblog field is lively now, and now there is a saying in the industry, calling this 'Weibo chaos', I don't think it's wrong at all." ”

Xu Jingren immediately pulled his fingers and added: "Internet giants have Tengxun Weibo, Xinlang Weibo, Suhu Weibo, Wangyu Weibo, and what other products are Pinpinmi, Suixin Weibo, Poor Mouth, Crooked, Rice No, Classmates Weibo, etc......."

All kinds of immortals have joined the battlefield, especially those Internet giants, to say that Xu Jingren has no pressure is false.

Fang Hong smiled: "Isn't it good to be lively? If quantum beating wants to become a company of the times, it must step on the top of the giants, and this hurdle cannot be avoided, and the only way to pass it is to step forward. ”

Xu Jingren nodded, thinking that there was Fang Hong's support behind the quantum beat, and he didn't panic.

At this time, Fang Hong said in a deep voice: "With the advent of the 3G era, the main application platform of Weibo will be based on mobile phone users, Weibo uses computers as servers and mobile phone micro platforms to connect each mobile phone user with a wireless mobile phone, and each mobile phone user can publish their latest information without using a computer and share it with friends." ”

Speaking of this, Fang Hong looked at Xu Jingren and emphasized: "One sentence of news, this is the characteristic of Weibo, which determines the most natural and real state of the publisher at the moment, who will consider the content of 256 words?" However, to be honest, it will bring another problem, that is, it may involve confidential issues and sensitive issues, and now that the number of platform users has skyrocketed, the community review team must also be expanded, don't be stingy, we must not overturn on this issue. ”

Nowadays, there are all kinds of micro-blog products on the market, and the big chaos lies in one word, that is, chaos.

Fang Hong is very clear about how the websites were finally shut down one after another.

Xu Jingren nodded and smiled: "I understand, in your words, if you can achieve the top in a line, you can't simply look at it with the logic of market economics, but with the thinking of political economy." ”

After a while, Xu Jingren continued: "The Weibo platform is now gathering a lot of popularity, with the current momentum, this year's user scale exceeded 100 million is an ironclad thing, it is too early to talk about profitability, but there is no mature profit model itself, this problem will have to be faced sooner or later, and it is also a crucial issue for the future development of Weibo." ”

Xu Jingren thought for a while and looked at Fang Hongdao: "I have three conjectures about Weibo's future profit model. ”

Fang Hong's words were concise: "Let's hear it." ”

Xu Jingren said slowly: "One is to share with telecom operators SMS, we found that many users are more willing to post Weibo information through mobile phones in the form of SMS, which also brings a lot of traffic to telecom operators, then, the profit sharing achievement may become a source of profit, but until now, no website has achieved this goal." ”

"The second is VIP fees, but at present, there is no website for this business, and whether it can be done depends on the after-effects."

"The third is advertising sharing, and the salary wave blog has created a precedent for advertising sharing, but for Weibo, it is still unknown whether this conjecture can be successful."

After saying these three profit scenarios, Xu Jingren looked at the boss, and Fang Hong also said bluntly: "The first is suicidal behavior, the second semi-suicidal behavior, and the third is feasible." ”

Xu Jingren was stunned: "Uh......"

Fang Hong thought about it and said: "As long as the scale goes up, it is not a big problem for Weibo to make a profit, and if the user scale goes up, there will be a huge amount of data analysis, and you can do accurate advertising push, and data is the core resource to achieve precision advertising and even the entire profit model." ”

Xu Jingren thoughtfully: "Data ......"

Fang Hong continued: "For example, related advertising, this model is similar to Facebook advertising, compared with traditional web portals, community-based microblogging can help companies better understand users, including users' online behavior and user characteristics, so as to help advertisers better find target customers. ”

Xu Jingren nodded: "Makes sense." ”

I didn't expect Lao Lian to make a profit.

Fang Hong said methodically: "There are actually many profit models, such as real-time search, for real-time information, the challenge is that this information may be useful information for users, or it may be spam. But there's no denying that the advice of friends or celebrities is often trustworthy, at least more than strangers. If real-time search can identify useful information for users, it will generate significant profit potential. ”

Xu Jingren was stunned and said: "Then we still have to develop a search engine by ourselves?" The building is so high that I have to work overtime! ”

"The main means of obtaining real-time information, whether it is developing our own search engine or cooperating with leading third-party search engines, will bring benefits to the company," Fang said. ”

Xu Jingren nodded, and then asked, "Are there any other profit models?" ”

Fang Hong said unhurriedly: "Of course, as more and more companies open official accounts on Weibo, they are mainly used for online promotion, public relations or recruitment. As a comprehensive solution for brand advertisers, bundling can increase the market share of online brand advertising for companies. ”

In addition, it can also provide a large amount of valuable access traffic for third parties, especially for online e-commerce and online video, etc., there are at least three solutions that can share traffic, one is the official Weibo of third-party websites, such as Dibao Mall; The second is that given the open system adopted by Weibo, the number of people using 'Share to Weibo' will definitely increase, and the value of 'click to return' will undoubtedly bring potential profit opportunities, and the third is that it allows third-party partners to open shopping malls, similar to Facebook's shopping mall. ”

Fang Hong paused for a moment, and then said: "There is also the open API, which can bring thousands of third-party application developers to the platform in the future, especially in the mobile Internet era, covering client software and web games and mobile games." ”

Finally, Fang Hong added: "The premise of these profit models is that we can fight our way out of the encirclement in the current 'big brawl' situation, with the continuous expansion of the scale of the platform, for the user-oriented platform, the most beautiful thing is that the scale of the platform continues to expand and the user stickiness continues to improve, the volume of Weibo was born less than a year, but the potential is doubtful." ”

Xu Jingren nodded and said: "You are right, the mobile Internet is the key, and the development of our APP client is progressing in an orderly manner." ”

When Fang Hong said this, Xu Jingren was also confident.

The profitability of the platform is not a headache, the boss has given a variety of profit models in a few words, and you don't need to think much about it to know that these plans are effective.

In fact, in terms of making money, Fang Hong doesn't pay much attention to the profitability of Weibo, and he never expects that the platform of Weibo will make money like a money printing machine.

This product plays the biggest role in the overall puzzle of Fang Hong's layout of the Internet sector, and it is the first piece of the puzzle, because only microblogs are the most suitable to cut into the domestic Internet industry through the time node of the era of rebirth.

Taking the microblog as the entry point based on the Internet, to achieve this goal, the biggest mission of the microblog has been completed.

After Weibo, the next real super-heavyweight product is the social hegemon-level application in the mobile Internet era - WeChat.

The biggest purpose of making Weibo up is to launch WeChat, so that the goose factory wants to participate in the competition, which has QQ support behind it, and quantum beating has the support of Weibo behind the launch of WeChat.

The pressure will be much less and you will get up much faster.

When you have a treasure to break your wrist, you will go to Mr. Ma's back garden to turn 100 million points.

The puzzle in the field of the Internet is gradually taking shape, what stage to do, Fang Hong's thinking is very clear, these big strategic measures did not tell Xu Jingren, nor did he tell anyone, let alone say.

You just have to know these in your heart, and when the time comes, you can drop it.

……

Watch the launch of my fintech empire and remember the domain name: .w.8.2... m。 82 Chinese network mobile domain name: