Chapter 701 [Netflix for the Game World]

The restlessness of the e-sports circle has just begun, and in the following days, the e-sports department of Qunxing Capital began to work on various matters to promote the WCG2014, and the venue for the new city has been quickly finalized, and the city leaders are fully supportive.

In fact, as long as it is something promoted by Qunxing Capital, the leaders of Xincheng will fully support it and try to give the green light as much as possible.

Xincheng has the existence of Qunxing Capital, and taking office here is simply lying down, and his political achievements have risen.

In order to build the WCG Super League and the WCG National Cup, the follow-up plan of the E-sports Department of Qunxing Capital focuses on the domestic market, and will build WCG-themed e-sports competition venues in the top ten major cities in the country, which will be specially used to play the Super League or the National Cup in the future.

These cities also have one thing in common, that is, there is Huayang Group's commercial real estate.

What Qunxing Capital values has never been the little bit of e-sports itself, one of the ends of this business must have a place in real estate.

In the past few days, the e-sports circle has been restless and excited, but Fang Hong's attention has gradually declined.

In the eyes of practitioners, this is a historic process of changing the sky and a moment related to their career prospects, but in the entire territory of Qunxing Capital, e-sports is only one piece of the puzzle.

However, Fang Hong's recent thinking about the layout is still related to the game industry, and he has already laid it out, and Qunxing Capital is looking for the acquisition of game companies around the world.

At present, Fang Hong really wants to buy the world's top game development companies, whether it is G Fat's company, or Konami, Ubisoft, Square Enix, or Activision Blizzard, etc.

Games are one of the four mainstream tracks of Fang Hong's "virtual world" strategy, and its importance is self-evident.

In the game area, Fang Hong's goal is also very clear, constantly expanding game content and collecting major game IPs, especially top IP content.

The move is intended to create a Netflix of gaming, where users can play unlimited games from the platform's content library for a small fee.

Netflix, as a subscription-based streaming giant, pioneered the "subscription pay" model, and its market value once exceeded $300 billion in the future.

Fang Hong intends to follow a model similar to Netflix in the game, launching a game subscription super platform, with a massive game content library, users only need to rush for a member, such as 30 yuan a month to play various game masterpieces on the platform.

This is actually a meat grabber with Microsoft, because Microsoft is also engaged in the game subscription payment model, and in Fang Hong's previous life, Microsoft bought and bought all kinds of things in order to continuously expand the content of the game library. And not only Microsoft, but also Sony and other game platforms have also launched their own subscription payments.

Obviously, Fang Hong wants to put in the ring and fight with Microsoft head-on and money.

More importantly, this model is very suitable for the domestic market, and it is also conducive to supporting the rise of domestic games, especially 3A masterpieces.

In such an environment, it is too difficult for domestic games to make masterpieces comparable to top foreign games.

To make a good top-level masterpiece is very expensive, players will not buy it if it is too expensive to make it, and will only play piracy, and piracy is almost difficult to eliminate, and it is almost impossible to play without money.

There seems to be no solution.

But if there is such a gaming platform, it is different.

Massive game library content,You can play at will for 30 yuan a month,Compared to buying a game for hundreds of yuan,For players, it is not a loss to take 30 yuan to test the waters,You can play a variety of games,And there is also a game masterpiece guarantee,A month's time,How can a top stand-alone game 3A masterpiece be cleared。

Compared with spending a few hundred yuan to buy a game, if you buy it and find that it is far less than expected, a few hundred yuan suddenly has a feeling of being wasted.

But with this platform, you can play more than one game for 30 yuan, and it is still genuine, and you don't need to bother to find all kinds of resources yourself.

If you don't think it's good, it's a big deal if you don't rush it in the future, and you can spend 30 yuan at most.

In this way, it can greatly curb the living space of piracy, there is such a platform, you only need to spend 30 yuan to play, and it also saves yourself the trouble of finding resources and reading strategies, users will naturally be too lazy to find pirated copies, and the environmental soil will be changed.

The change of environment for domestic game developers, with a new soil for survival, the game you develop is good enough, enough to attract players, the number of collections and downloads on this platform will increase, you can get more shares, or the developed game can be directly bought out by the platform, with income security, the problem of survival can be solved.

In the current game environment, especially domestic stand-alone games, for domestic game developers, it is a dead end to do well or badly.

But if you have this super platform, it will definitely be a dead end if you don't do well, but the chances of surviving if you do well will increase significantly, because the platform will come and buy out your content, or guarantee a share and so on.

If you can make a hit and download a table of subscriptions, you can contribute to the birth of a top game developer.

Fang Hong wants to support the development of domestic games, which are an important carrier of soft power and cultural output.

Taking the path of platform subscription, compared with directly throwing money to support developers to make games, it is more in line with the current market environment in China.

To engage in this super platform model, it must also require a lot of investment in the early stage, and it will bear huge losses, but as long as the scale of the platform is formed, the scale of domestic game users has reached 500 million, and only relying on a domestic market according to a monthly fee of 30 yuan can have a theoretical revenue expectation of 180 billion, and the future prospects are self-evident.

What Fang Hong has to do now is to acquire various game IPs as much as possible and enrich the game content library.

……

Tuesday, December 17.

At around nine o'clock, Fang Hong bubbled up on the Internet again, and he updated a message on his Weibo account:

[Just glanced at Activision Blizzard's market capitalization, which is about 28.9 billion US dollars, which is more than 170 billion yuan, which is not very expensive, or let's send someone to talk about it, and simply buy Blizzard, what do you say?] 】

Activision Blizzard is actually the result of the merger of Activision + Blizzard, and in terms of commercial value, Activision is far superior to Blizzard.

In a loose classification, Activision is the console direction, while Blizzard is the PC game-based.

Domestic players are mainly PC-based, and Blizzard Entertainment's "Warcraft", "Interstellar", "Dark" these three major game IPs are the most well-known in China, Blizzard games also have a very large user base in China, especially Warcraft players, last year Blizzard launched the World of Warcraft Panda Man Mystery Expansion Film, is to value the huge scale of domestic players.

Fang Hong updated this Weibo and directly rushed to the hot spot.

The game circle suddenly exploded.

The players couldn't sit still, and all at once it spread on the Internet.

In other words, if a person says that he bought Blizzard, everyone will have fun at most, but it is different when God K says this.

He really has that strength.

A large number of players, especially Blizzard players, have gone to Fang Hong's Weibo news to leave comments.

[Wow?] Really? Want to buy Blizzard? Are you serious? ]

[Wouldn't it?] ]

["It's not very expensive"]

[Not very expensive: refers to a market value of more than 170 billion yuan...... (dumbfounded.jpg)]

[Damn, is it so arrogant?] ]

[I can only buy games, the big guy wants to buy other people's game companies directly, what is a top gamer?] That's it! ]

[K-God has become more and more active since his identity was revealed.,But I like it...... (Covering his face.jpg)]

[Damn, he's pretending to be there again.] ]

[He really has the strength to buy it......]

[Buying ICM again, taking over WCG again, and now buying Blizzard again, Qunxing Capital is going to enter the game field in a big way?] ]

[Got it, opening stud game stocks...... (Erha .jpg)]

…… (End of chapter)