Fang Hong used a Weibo to blow up the game circle, and many media also cited the report for the first time, and even the major market software pushed this news news, which also attracted the attention of the capital market.

After all, with the identity of the big boss of Qunxing Capital, there is this identity left there, and the weight of what he said is completely incomparable to ordinary people.

The outside world began to speculate about the possibility of Qunxing Capital's entry into the gaming field.

Everyone doesn't know whether Fang Hong's Weibo is a joke or serious.

However, from the previous Qunxing Capital, ICM was bought to vigorously promote the development of the e-sports industry, and the budget for next year's WCG2014 gave 3 billion yuan to host the Super League and the Nations Cup.

Judging from these moves of Qunxing Capital, it is indeed gradually expanding in the game field.

Fang Hong said on Weibo that he wanted to buy Blizzard, maybe he was not joking, maybe he really wanted to buy it.

The most important thing is that everyone knows that he has this strength.

Stimulated by this news, the game sector opened this morning, and many game stocks in the A-share market quickly rose.

Fang Hong's Weibo also triggered the imagination of the capital market, maybe the domestic game company was also bought by the wealthy Qunxing Capital, there is such an expectation, and the capital quickly found a hype direction today.

……

Just when the outside world claimed that Fang Hongfa's Weibo was going to buy Blizzard, whether it was a joke or there was really this idea and speculation continued, at around 12 noon, a blockbuster news released by Qunxing Capital caused a huge shock in the game industry at home and abroad.

Directly swipe the whole network.

According to the announcement, Qunxing Capital plans to spend $50 billion to offer an all-cash acquisition of Activision Blizzard!

Boy!

Visitors from all walks of life call themselves good guys!

What Dare to Love K God said on Weibo is not a joke, he is actually playing really?

Really want to buy Activision Blizzard!

If this transaction is really completed, it will be the largest acquisition in the company's history, with an all-cash acquisition of 50 billion US dollars, which is equivalent to more than 300 billion yuan without exchange rate changes.

This exaggerated figure is jaw-dropping, and the appearance of this news is definitely a big earthquake in the gaming industry.

Activision Blizzard has a rich game library, and as the world's first third-party game for home consoles, it has been more than thirty years this year.

Although Activision Blizzard has experienced many rebirths, it still has a very outstanding historical heritage and industry influence.

Among most players in China, the games that are familiar with the company are mainly Warcraft, Interstellar, and Diablo, but this is the game of the Blizzard Entertainment Division in Activision Blizzard, and Activision, which previously had masterpieces such as "Call of Duty", merged with Blizzard to become the current Activision Blizzard.

Relatively speaking, Activision's popularity and influence in the domestic player base is not as good as Blizzard's, but it is the opposite abroad.

At this point in time, Blizzard is still the world's top game manufacturer in the eyes of domestic gamers, and it is not as notorious as it was ten years later.

The outside world was shocked by the fact that the premium given by Qunxing Capital was very high, and the total market value of Activision Blizzard was currently $28.9 billion, which was a premium of more than $20 billion!

It is difficult to impress the shareholders behind Activision Blizzard without giving enough premium, and Fang Hong wants to acquire Activision Blizzard, but simply giving a premium may not be successful, because the resistance from the FTC agency of the Federal Trade Commission in a beautiful country cannot be ignored.

However, Fang Hong has his own coping strategy.

At the opening of the A-share market in the afternoon, the game sector rose strongly again, and funds poured in wildly, and many game stocks were directly pushed to the price limit by funds.

The market's expectation that Qunxing Capital might buy these companies has been reinforced.

And as Qunxing Capital released the news, it not only rushed to the hot and front-page headlines in China, but also quickly spread abroad and became international headlines, with an astronomical acquisition offer of $50 billion, which is an unprecedented figure.

This incident also quickly caused a sensation among foreign players, and the capital market was also shocked.

Now the Western Hemisphere is in the middle of the night, and the U.S. stock market has not opened, but stimulated by this news, Activision Blizzard's stock price soared +52% pre-market, and the market value has risen directly from $28.9 billion to a height of $43.9 billion.

A piece of news sent Activision Blizzard's market capitalization soaring to $15 billion.

Tourists from all walks of life at home and abroad all sighed that Qunxing Capital is really rich and arrogant, and it is so arrogant that it has no friends.

However, in this state of buzz, some people realized that it would not be so easy to conclude this deal.

Lang has affection, and the concubine has to be interested.

Whether Activision Blizzard itself is willing to "sell out" again is a question, and whether the FTC agency will intervene to obstruct it is also a question mark.

This point, after the opening of the U.S. stock market this evening, can be seen from the stock price trend of Activision Blizzard.

Activision Blizzard shares opened with a gap of +52% and a market capitalization of $15 billion, but dived back after the opening and finally closed up +17.89%, locking in a market capitalization of $34 billion.

This news is still quite shocking in the game industry, and the domestic game circle is the most restless, including Blizzard's agent in Greater China, Zhuchang Wang, who also focused on this news for the first time, and also discussed this matter internally.

Once the acquisition of Qunxing Capital is successful, the pig factory is likely to lose the agency rights of Blizzard games, at least after the current contract expires, whether it can be renewed will be a question mark.

And this matter has also been reflected in the stock price of Netsun.

The news came out today, Activision Blizzard's market capitalization jumped +17.89%, but the stock price of Net, which is also listed on the US stock market, fell -18% today, and its market value fell to only about $8 billion.

In Fang Hong's previous life, Netsun "broke up" with Blizzard ten years later, and at that time, the news came out that Netsang's stock price had risen.

But it's not the same now.

Netsun is not so strong, if it loses the agency rights to Blizzard, the impact on this company is very large, not only means a significant drop in revenue, but also means the loss of a huge domestic Blizzard user base.

Qunxing Capital offered $50 billion for an all-cash acquisition of Activision Blizzard, and the total market value of the six current nets is still less than $50 billion, which is a shocking astronomical figure in both the game industry and the capital market, excluding exchange rate changes of more than 300 billion yuan.

The most important thing is that Qunxing Capital still wants to buy it with all cash, and it can afford it, how rich it is.

……

The next day, meditate on the dwelling.

Tian Jiayi returned to the villa and was reporting to Fang Hong at the moment: "Our acquisition negotiation team in North America sent back news today that there is a lot of resistance to the acquisition of Activision Blizzard, and even if an offer of $50 billion is made, the probability of success is very slim." ”

It is worth mentioning that before Fang Hong posted on Weibo yesterday, the company's acquisition team had already run over a week ago.

Among them, the biggest obstacle is not the capital, Vivendi wants to sell, after all, the price of 50 billion US dollars, the key is the all-cash acquisition, which is very attractive to Vivendi Group.

But the North American FTC agency is the biggest resistance.

The reason is that the acquirer is from a big country in the East, not only that, but it is also Qunxing Capital, and the beautiful country is very uninterested in Qunxing Capital.

Hearing this, Fang Hong said bluntly: "Tell the person in charge of the acquisition team, find out who the FTC agency in North America can decide on the acquisition orientation, and after finding out, stuff the money and settle the people for me." ”

Tian Jiayi couldn't help but be slightly stunned: "Stuffing money? ”

Fang Hong nodded and said calmly: "After all, it's not a chip, no matter how big the resistance is, it will definitely not be comparable to the acquisition of a leading semiconductor company in North America." ”

Speaking of this, Fang Hong glanced at the beautiful assistant, looked at him for a moment before retracting his gaze, and said with a sigh that seemed to be smiling: "We have internal ghosts and refined egoists on our side, and there are also over there, and there must be one." Money can make the ghost grind, after figuring it out, give me all the points through, I don't believe that I can't open this hole, the green paper ticket is enough for me, they commonly use this method, why can't I use it? ”

Fang Hong is not a pedantic person like "Song Xianggong", if the transnational game is too upright, he will suffer, and he will lose.

As long as you can achieve your own strategic goals and need to use unconventional means, you must not hesitate.

……

(End of chapter)