Fang Hong continued to instruct: "Another one is Blizzard Battle.net, this thing can be swept into the historical garbage heap at the end of its life, and there will be no more Blizzard Battle.net in the future, connect Battle.net users with the game box, users of the national server Battle.net will be transferred to the national server game box, and users of the foreign server Battle.net will be transferred to the servers corresponding to the game box in the Americas and Europe." ”

"Complete the data translation, the original Blizzard Battle.net player does not need to register an account on the game box, he can directly log in to his original Battle.net account to enter the game box, the player's original game data on Battle.net will not change anything, and Activision Entertainment is the same, during the BUG, the resources in the account are lost, what Warcraft mounts are lost and other problems, if they can be repaired, they should be repaired as much as possible, and those who can't should be compensated to the player should be compensated in place."

Fang Hong wants to create a new game subscription platform called Game Box, of course, it is impossible to tolerate the continued existence of Blizzard Battle.net, but users of Blizzard Battle.net must not just throw it away, what are you kidding, this is the most valuable thing, including the user data accumulated by Activision.

Activision and Blizzard together have a huge scale of 350 million global monthly active users, and once the account data translation project is completed, in a sense, the global monthly active users of the game box will directly have a huge scale of 350 million.

Tian Jiayi heard Fang Hong's arrangement, and couldn't help but say: "Blizzard Entertainment has made such a big change here, I'm afraid that the top management of the original Blizzard, especially the founder, will be dissatisfied, and there may be a lot of Blizzard executives and main creators who leave and leave." ”

Fang Hong smiled and said calmly: "It's okay, Blizzard has sold itself so many times, and the ability to resist pressure is still there." I can accept a group of people leaving, it can't be all gone, right? Besides, the stars are not Vivendi, and I must have needed to be appeased accordingly for such a major operation on Activision Blizzard. ”

Speaking of this, Fang Hong recalled for a moment, and then added: "Let's talk about Mike Mohan, the current CEO of Blizzard Entertainment and one of its three co-founders, he is particularly fond of the RST game "StarCraft" series, but RTS games have been declining irreversibly, and the last expansion of "StarCraft 2" has been completed, and it is impossible to fund the development of "StarCraft 3" in the future. ”

"Vivendi definitely won't do that, but now that I bought Blizzard, I can let Mike Mohan do it, I agreed to give him enough money to make StarCraft 3, and if he can recover the cost, it will be a big success, and I can accept it all thanks to it, as long as you can stick to the original intention of Blizzard's establishment, don't die, make a good game, make a high-quality game, and be applauded if it is not popular, I can also accept it."

One thing Fang Hong can be sure of, if "StarCraft 3" is established, this project will be an ironclad money-loser, and the huge threshold of real-time strategy RTS games is destined to become a niche game at the moment, and now it is the world of MOBA games such as "League of Legends" and "Dota".

But it doesn't matter if you lose money, Fang Hong's vision is not limited to this, "StarCraft" has very strong ornamental and e-sports attributes, and it is also the project of the originator of e-sports, which has a high historical status in the history of e-sports, and it is also very valuable to be active on the stage of WCG e-sports, although it cannot bring direct benefits, but it also has great intangible value.

Besides, what if Mike Mohan could recoup the development cost of StarCraft 3? However, Fang Hong's best expectation is only limited to recovering costs, and as for making money, he has no extravagant hopes at all.

Quan Dang is spending money to support this big IP, if there is a possibility of film and television adaptation in the future, if you can find a breakthrough in this area, the profit you will make is not less than the big sale of the game.

At this time, Tian Jiayi had already forgotten a lot of content, Fang Hong glanced at it and said, "By the way, I remember that Blizzard is working on another MOBA project, right?" What is the name of "League of Legends" and "Dota"? ”

For a while, Fang Hong didn't think about it.

Tian Jiayi didn't know, but she brought enough information, opened the materials she brought back, found them after looking for two or three minutes, and immediately replied: "There is such a project under development, it was called "Blizzard Dota" before, and then changed its name to "Blizzard All-Stars", and now it has been changed to "Heroes of the Storm" again, bringing together Blizzard's major classic IP characters, which belong to the same type of game as "League of Legends" and "Dota", and the plan is to open beta on May 20 and officially launch in June." ”

Fang Hong snapped his fingers and said, "Yes, this is the project." ”

Tian Jiayi looked at him curiously: "What's wrong with this project?" ”

Hearing this, Fang Hong said slowly: "I don't want to intervene in other Blizzard game projects and I don't have time to intervene, but I want to intervene in the project of "Heroes of the Storm". ”

Fang Hong attaches great importance to the project of "Heroes of the Storm", on the one hand, "League of Legends" is too popular now, and it also makes a lot of money, the goose factory has this trump card in hand, and the V club also has "Dota", but the game box is not available in MOBA type games.

"Heroes of the Storm" is the most potential to compete with "League of Legends" and "Dota", and the hero units in "Heroes of the Storm" are all game characters of Blizzard's top IP, and the characters in the game such as Queen of Blades, Lich King, and Illidan are very popular.

At present, the upcoming public beta "Heroes of the Storm" has attracted the attention of players in the game industry, and its popularity has been very hot, because of the reputation of "produced by Blizzard, it must be a high-quality product", and those classic game characters have their own super popularity blessings, making "Heroes of the Storm" already have super high popularity before it is officially launched, and even some blind Blizzard fans think that "Heroes of the Storm" will definitely beat "League of Legends" to achieve the new king to the throne.

The Goose Factory and Riot's "League of Legends" operation team are also panicking now, seeing it as a very strong competitor, after all, "Heroes of the Storm" can be called a "famous teacher" with its own super halo, and the newly rising Riot company still has a sense of awe for Blizzard.

But Fang Hong, who has memories of his previous life, knows that "Hero of the Storm" staged a plot of "hot and dead", and in the early days of the launch, everyone was in the spotlight, and the frightened goose factory once spent blood to suppress the heat, blocking topic discussions and other means, at that time, they thought it was a nuclear bomb, but they didn't expect it to be a water-soaked artillery battle, and it was dumb.

Soon after, it declined, so much so that it was ridiculed by players that "Heroes of the Storm" was good at everything, but it was not fun, and even "Storm to Fire" became a meme ridiculed by players.

One of the fatal flaws of "Heroes of the Storm" is experience sharing, which leads to the infinite amplification of team shortcomings and barrel effects, as long as one of the five teammates is a pit, the four gods can't be moved, and the macro mechanism of experience sharing leads to the top players unable to rely on their own technical level to open up the gap and lead the team to Cary, but the advantages they have accumulated with great difficulty are buried by the pit than teammates, and the game experience is extremely bad.

And because of too much emphasis on teamwork, no matter how good the top players are, they can't 1V5, and they can't pretend to compare, this is another blow, the big guy scolds his teammates for pit comparison, if the pit than teammates retort a sentence Why can't you take everyone to win if you are so good? The big guy wilted on the spot.

This series of problems led to the final crotch pull of "Heroes of the Storm", staging a rare high and low in the history of the game.

Now in this life, Fang Hong must take action to reverse this situation, MOBA games, the game box of the galaxy must have a game that can be used to compete with the "League of Legends" of the Goose Factory and the "Dota" of V Society.

……