Chapter 955 [Fang Hong's Creative Idea]
At this moment, Fang Hong instructed how to make changes to "Heroes of the Storm" one by one, he is not a professional game developer, but his change requirements are actually very simple.
The experience sharing system should be canceled, so that players can highlight their personal abilities in a game, and even top players can see the 1V5 situation through their superb competitive level, so that players can have a pleasant experience of pretending.
Take 10,000 steps back, even if you follow some models of "League of Legends", this path has been proven to be right, not to mention beating "League of Legends", at least it can be done by fighting against each other, and Fang Hong can accept it to this extent.
"Heroes of the Storm" has so many halo blessings, has the reputation of Blizzard's signboard, and has a good high opening situation, not to mention that it will open high and go high in the future, and it is not much of a problem to stabilize the situation after opening high.
The reason why Blizzard in Fang Hong's previous life did not follow the path of "League of Legends" was also to pay the price for arrogance and bury the good situation of "Heroes of the Storm", and its arrogance is reflected in the fact that it must be different from "League of Legends".
In the name of innovation, I thought it was cool, but I didn't stop it, and I staged a catastrophic overturn, thinking it was cool, but it turned out to be really cool, so cool that it died.
There are also a lot of grievances in this, MOBA games were first born from Blizzard's map editor, when the Ice Frog and others who developed the Dota map once came to Blizzard, but the arrogant Blizzard executives thought that this thing could not have a future, which can be called an epic miscalculation.
Then this group of people switched to the V club, "Dota" appeared, and then a group of people appeared, "League of Legends" also appeared, and the slogan of the original "Dota" team was promoted to attract a large number of players, which also made the "Dota" players and "League of Legends" players continue to tear apart, and now there are still players on both sides of the fight over this matter.
Now that the MOBA genre is exploding, and League of Legends brings Riot more than a billion dollars in revenue every year, Blizzard only realized what it was missing out on back then.
Then I began to regret it, and my eyes were red.
So there was the predecessor of "Blizzard Dota", which was later renamed "Blizzard All-Stars", and now it is officially established as "Heroes of the Storm", but Blizzard, who missed the opportunity, is still arrogant, and does not want to admit that he was blind in real time, and he has to do a different new job, trying to tell everyone that as long as Blizzard comes out, he will definitely sweep all opponents.
Since "Star 2" took back the right to operate e-sports events, Blizzard has embarked on the road of continuous death, constantly consuming the heritage and reputation accumulated by itself for more than ten years.
Now in this life, Fang Hong spent so much money to buy it, this tens of billions of dollars is not a small amount, naturally he will not tolerate Blizzard to continue to embark on the road of death, if necessary, even Mike Mohan will still fire his squid.
……
After a period of time, the follow-up arrangements for Activision Blizzard have been made and deployed, Tian Jiayi memoized and put them away one by one, and then began to talk about the second thing: "There will be a lot of actions in this section of the company's game business group this year, and the game box is the top priority, and this game platform is about to be launched, and a batch of game projects that are also online include the mobile game project "Glory of Kings" that you pay more attention to. ”
Tian Jiayi drank a glass of water and continued: "At present, the main creative team of the game project has a big disagreement. ”
Fang Hong asked casually: "What's the matter?" ”
Tian Jiayi replied: "The game box adopts a platform subscription model, and you can play all the games on the platform after paying a monthly fee, and the main creative team of "Honor of Kings" believes that the profit model of MOBA mobile games should be the game itself for free and then sell skins, "League of Legends" has proved that this profit model is very successful. ”
Hearing this, Fang Hong immediately said: "Oh, I understand, they want to sell skins in the game, right?" ”
Tian Jiayi nodded: "Yes." ”
Fang Hong immediately rejected: "This idea is exempt, selling skins is indeed a very successful and mature profit model for MOBA games, and it can indeed bring stronger revenue expectations for "Honor of Kings", but it is contrary to the platform's strategy, telling them that "Glory of Kings" has to make way for the platform strategy, so don't think about selling skins, even if this is a successful profit model." ”
Tian Jiayi said thoughtfully: "But in this way, the benefits of "Glory of Kings" will be greatly reduced. ”
Fang Hong suddenly sighed and said, "Alas~, I said that these people's brains can't turn around?" Do you have to work against the grand strategy of the platform? Why can't we think about the way out from the perspective of platform strategy? Why can't we think of an innovative monetization model that fits into the platform's strategy and brings higher revenues? ”
Tian Jiayi couldn't help but glance at him: "Innovate at every turn, you don't have backache when you stand and talk, you think easily......"
Fang Hong suddenly said: "Hey, it's easier to do, I thought of some good creative ideas as soon as you said that." ”
Hearing this, the beautiful assistant looked at him curiously, and Fang Hong immediately said: "Under the platform's sharing model, third-party game developers need the two core weights of higher downloads and players' game time if they want to earn more. ”
"Then you can do this, first of all, players can get hero skins, whether it is legendary skins, advanced skins, epic skins, or out-of-print skins and other items, which can only be done through the game."
Based on this logic, a series of ways to obtain skins are then set up. Develop a fragment system, there are epic fragments, legendary fragments, etc., when the player collects enough fragments, you can exchange for a corresponding level of skin, such as setting 500 fragments, I can exchange any epic skin for any hero after collecting 500 epic fragments, or specify a limited skin, the higher the level of the skin to obtain the difficulty of the fragments, of course, to increase the difficulty, in short, to be scarce and expensive. ”
"So how do you get these legendary fragments and epic fragment props? It can provide abundant access to it. ”
"Establish a task system, what to check in to the task every day, such as logging in to the game every day to check in to reward ordinary fragments, signing in for a week in a row to reward additional high-level fragments, signing in for a month in a row to reward legendary fragments, signing in for three months in a row to reward epic fragments, the longer you sign in in a row, the more rewards you will get."
"Then set up daily, weekly, and monthly missions, and there are different shard rewards after completion. How do you set the task condition mechanism? This is too simple, such as how many victories to complete, to take down a big dragon in the game, to play a support hero, to play several games on the day, etc., each player's task can be different, it can be random, and players can receive rewards as long as they complete the task requirements. ”
"Then there are some fixed rewards, such as each hero must have a proficiency system, and when you reach a certain level of proficiency, you can receive a fragment reward, and when you reach the full level of proficiency, you can directly exchange for an epic skin in the hero's skin library, in short, the higher the proficiency, the richer the reward, and the player will be motivated."
"Then every time a player finishes a game, there is a chance to flop the cards, and the flipped cards have a variety of bonus props, fragments, skins, which can be produced from the flop, and there is also a very low probability of turning out epic skins, so that players have gained and looked forward to a game, even if I lost the game, I turned out the epic skin, and the depressed mood was instantly happy."
"And from time to time, you can have a limited event, and you can turn over the cards and turn out out-of-print skin props when playing the game for a period of time, so as to improve the online rate and game stickiness of players."
……
(End of chapter)