Tian Jiayi raised another question: "It's just that in this way, it will be the studio that eats the lion's share, and we can only eat the studio's subscription payment stably." ”

Hearing this, Fang Hong suddenly smiled mysteriously and said comfortably: "The studio eats a big head? Are you kidding? They can only eat the profits they deserve, and they can eat as much as I give, and they have to spit out what they eat more. ”

Tian Jiayi couldn't help but feel curious: "How do you make them spit it out?" ”

Fang Hong's words were concise: "Title!" ”

As soon as these words came out, the beautiful assistant was slightly stunned. He was speechless.

Fang Hong smiled evilly, and said matter-of-factly: "In order to maintain the ecological health of the game, now that the studio is flooded, we will crack down on the studio and never tolerate it, and then start a large-scale ban on the studio's account." ”

Speaking of this, Fang Hong turned his head to look at the beautiful assistant and said with a smile: "The studio's account has been banned a lot, so he can only reopen a new account, then he has to buy a subscription service for the new account, thereby raising the overall operating cost of the studio, and this is raising the overall profit of the platform." ”

Tian Jiayi couldn't help but ask: "If you do this, what if the studio stops?" ”

Fang Hong smiled and said lightly: "I'm not letting them have no profit space at all, as long as there is still profit, as long as there is room for survival, this studio will be gone, and a new studio will appear, so don't worry about it at all." We can't offend the players and users, but the studio can take it out at will, and can take it out at any time if necessary, and there is no need to have any scruples, which is determined by the ecological niche in which the group itself lives, and if you want to eat this meal, you have to accept such a result. ”

It is foreseeable that Fang Hong's creative model, the game "Glory of Kings" can indirectly feed many people, indirectly bring more employment to the society, and many people will rely on this game to obtain income.

In the final analysis, he gave up a part of the profits, and at the same time did not conflict with the strategy of the game box platform, this creative model can only work on the game box platform, others can't imitate it at all, even if it's a goose factory that is good at copying.

Because this model needs to indirectly extract profits from the studio's hands through the platform's subscription service, other peers do not have such a subscription service platform, and the result of daring to imitate is that the real hair can't get a single one, and the studio is all cheap, so it is naturally impossible to do so.

In turn, this is also the unique competitive advantage of "Honor of Kings", and "League of Legends" may be under pressure later, because your skin is sold for money, and the next door is free, as long as there is such a difference, there will definitely be players to compare, this comparison will be discussed, and there will be discussions on peer competitors to face the pressure of public opinion.

Tian Jiayi suddenly asked: "Can this mode also be applied to "Heroes of the Storm" on the PC side?" After all, they are all MOBA type games, and they can only rely on skin props to earn income. ”

Fang Hong nodded and said, "Well, the Storm project also follows this path. ”

"Heroes of the Storm" takes this mode and the pressure on "League of Legends" is even greater, "Honor of Kings" is still a mobile game, but "Heroes of the Storm" is a PC like you.

People can have free skins, why do you have to charge for League of Legends?

Take 10,000 steps back, shouldn't you reduce the price a little?

Players don't care so much, and most players don't look so deeply, they only think that others don't charge, you charge, and your goose factory is too black-hearted!

It is foreseeable that similar competing products will definitely be under pressure.

As soon as the trading system is launched, no one knows how much the tradable props in the game are worth, and Fang Hong does not know, nor will he take the initiative to set the price, but let the market itself discover the price after the full game.

However, there should still be a reference price, that is, the price of the skin of "League of Legends" next door, and some skins can be sold for hundreds of yuan each.

At the beginning of the launch, the trading price of the props must have fluctuated greatly, but over time, as the output of the props stabilizes, the price fluctuations will also stabilize until a fair value range appears.

At the end, Fang Hong thought for a while and said: "One more addition, the skin should also be online with some tradable props, after playing a game, the skins that flop are not tradable, and there is only one place where the tradable skins can be produced, and that is by opening the box." ”

"When doing some activities in the future, put some limited, out-of-print tradable skin props in the box for special output, players can only get by opening the box, there is a certain probability of tradable skin props, there is a very low probability of producing tradable out-of-print skins, and can only be traded between accounts 1 time, after the transaction is locked into non-tradable, the player himself opens tradable skin props, as long as he uses it himself, it will become non-tradable."

"The so-called out-of-print props and limited props are to follow the principle that scarcity is precious, that is, to follow the very few people who can have it, and it is extremely difficult to obtain it in order to demonstrate its value and be sought after by players. Then after a period of time, through background data analysis, to see which out-of-print skin props are the most popular, and the transaction price on the third-party platform is the highest, you can engage in some out-of-print props for a limited time in the future, but you must control the quantity, not rotten streets. ”

Only this game is popular enough, there are enough people to play, and some extremely rare virtual props can easily be fried to a price of tens of thousands of yuan or even hundreds of thousands of yuan.

Tian Jiayi made a memo, and after a moment she asked, "Is there anything else you want to add?" ”

Fang Hong shook his head: "No, that's all, I've said enough, and then I will be the manager of product development, and let the main creative team supplement other details that are perfect." ”

Tian Jiayi couldn't help but smile and said: "I really don't know what you guys have in their heads, you can have so many ideas for temporary ideas, I don't see that you still have a talent for game development." ”

……

Early the next morning, Tian Jiayi sorted out Fang Hong's creative ideas, packaged and sent them to the main creative team of "Glory of Kings", and the game is currently on sale, fortunately, Fang Hong's creative idea does not need to make major changes to the core gameplay of the game, and it can be done in about a month at the earliest, after all, the team has sufficient funds.

On the other hand, the news also reached Activision Blizzard, and Fang Hong's spin-off and reorganization of Activision Blizzard has been the first to reach the company's senior management.

Among them, the senior management of Blizzard Entertainment learned of the restructuring of Qunxing Capital, which can be called a major operation on Blizzard Entertainment, and Frank Pearce, one of its three founders, could not accept it and chose to resign.

However, the current CEO of Blizzard Entertainment, Mike Mohan, accepted the terms of Star Capital, and he decided to stay and continue as CEO.

Although the new owner has a lot of interference at the company's operational level, even Blizzard Battle.net has to be cut, but at the game development level, except for "Heroes of the Storm", new games in the future will not interfere, and even promised Mike Mohan an additional $300 million to develop a sequel to the "StarCraft" series, as long as he is willing to completely, he can set the project now.

As time passed, the eventual direction of Activision Blizzard's acquisition, the news of the boots landing spread.

Suddenly, this sky-high merger and acquisition case once again made international headlines.

……

(End of chapter)