The data released by the game box has been reported by many media, and many foreign media have also cited the headlines on the front page of the game media.

It caused a huge sensation in the industry, and it was supported by more than 33 million players in just one Greater China market on the first day of its launch.

This shocking number finally shocked Microsoft, EA, Sony and other companies, and Microsoft hastened to speed up the action to follow up, directly confirming that it will launch its own game subscription service.

The competitors are stud, this wave must be followed, there is nothing to hesitate.

If you hesitate any longer, the game box under the galaxy will become the Netflix of the game industry and the Disney of the game industry.

Microsoft quickly met to discuss and pass a proposal to establish the XGP business unit, aiming to build a rich and attractive online game subscription service platform, and also quickly listed a list of hundreds of game manufacturers' acquisition intentions, from startups to Sega, Capcom, Square Enix, EA and other top game manufacturers.

How to play the platform mode, Qunxing Capital has handed in the paper, which is a good reference template.

The core gameplay is nothing more than two: content and money ability.

Combining is the ability to integrate the game industry.

In terms of money ability, Microsoft is indeed inferior to Qunxing Capital, but it must be enough to meet the threshold, and it is definitely enough to engage in platform play.

Many of the hundreds of game manufacturers listed by Microsoft are still the targets of Qunxing Capital, and Qunxing Capital will complete the established acquisition strategy by winning about 20% of the target.

Fang Hong didn't mind fighting against each other, and consumed the opponent appropriately, but he had to be well measured, and he couldn't kill the opponent.

Therefore, some acquisition targets should also be appropriately ceded to Microsoft, during which the acquisition price should be raised so that Microsoft can pay a higher price to win, which can be regarded as a bloodletting for the opponent, and it will be almost the same to this extent.

Anyway, 80% of the acquisition target has been completed, and the focus after that is to support the rise of more third-party and new independent production companies, especially domestic game developers.

The rise of domestic games and going global is part of the implicit cultural export strategy.

Microsoft's XGP platform launch date,No matter how fast it is, I'm afraid it will have to wait until around 2017,At that time, the game box has been running for two or three years,Microsoft's XGP can only be used as a second,As for other opponents, they are directly included in the "other" option category。

This kind of gameplay,There are really few that can afford to play,EA engaged in a subscription service last year2014,A year ahead of the game box,But it didn't cause a circle-breaking effect。

The most important thing is that it can't carry too many platforms, the market is so big, the three monks have no water to drink, and it is a reason that there is only one manufacturer in the field of lithography machines, ASML, one is just full and the food is not bad, but one more to share the food, both of them are not full, and the quality of the food has to be downgraded.

Therefore, when the CEO of ASML learned that the new micro-semiconductor in the eastern country was going to achieve a technological breakthrough in the lithography machine, he staged a big drama of changing his face many times within a year, because he was very aware of the consequences of one more lithography machine in the market, and he was very afraid that the new micro-semiconductor would beat the lithography machine to the price of cabbage as soon as it came out.

This principle is similar in the platform model of game subscription services, where a traditional buyout game costs $60 for a triple-A masterpiece, and a total of three or four hundred yuan in RMB.

If the platform subscription gameplay can fight its way out of the encirclement, and if you want to tear off a piece of meat in the traditional free-to-play and buyout mode of gameplay, you have to make a big concession to the player, and the player will buy your account.

He sells a 3A masterpiece for $60, and your platform allows players to play all the games for $9.99 a month.

It is not a problem to clear 4 game masterpieces in a month, and even the liver emperor can open up more, especially many console games and stand-alone game masterpieces, from the player's point of view, it is equivalent to a price of 10 US dollars to play the game content that usually costs hundreds of dollars to play.

This gives the platform subscription model extraordinary competitiveness, but at the same time, it also means that the gameplay of the platform model cannot accommodate too many platforms at the same time, because the profit scale of the market is so large, only one platform can be allowed to live a very nourishing life, and another platform can barely eat the rest alive, and the third platform will starve to death when it comes in.

For example, when the user inflection point of the game box platform arrives, quantitative changes cause qualitative changes, and they begin to make profits.

In a year, the global revenue of the platform is more than 100 billion US dollars, and the thousands of third-party game developers in the platform, they have to take a share, they also have to eat, otherwise they will starve to death, they will starve to death in a large area, and the platform will also decline until it goes out of business.

Therefore, the platform should allocate more than sixty or seventy percent of its revenue scale to those large and small third-party game developers.

There are thousands of younger brothers, and there is only one big brother on the platform, and the eldest brother alone has taken 30% of this cake.

Excluding operating expenses, taxes, etc., the final net profit of the platform can be one or two hundred billion US dollars, roughly calculated, the platform can have a net profit of about 20%, which is also quite profitable, super moisturized, and the most important thing is that the income is stable.

As for the annual net profit of the platform guy two, it can be more than one billion dollars and more than two billion, and the difference between it and the eldest brother is definitely not satisfied, if you want to say that you can't get the eldest brother, just cut it and don't play, but you can make a lot of money at a glance, it's a pity to cut it directly, it's really impossible to start, so let's do it, if you can live it, then make do with it first, and then talk about it if you can't go on.

But once there are three or more platforms that want to get a piece of the pie, then everyone's life is not good.

Isn't it good that the eldest brother can't make a net profit of one or two hundred billion dollars and give three or five billion yuan, so that everyone can live?

The answer is no, because reality does not allow it.

But as long as the eldest brother is not out of his mind, as long as he still wants to be the eldest brother, he will never dare to do so, once it is divided, it means that the eldest brother's share will be reduced, then the leading position of the eldest brother will no longer be stable, and it will lead to a consequence.

The result is bound to fall into a platform melee again, with the major platforms continuing to burn money frantically for market share until the opponent is completely recognized, and the winner becomes the new big brother and confirms his leading position after the scuffle.

Lao Er was also subdued again, and there was no idea of replacing it, he honestly became a Guy Two, and the third, fourth, and fifth were already starved to death, and after tossing around, they returned to the original pattern.

So in Fang Hong's initial layout planning, the game box is to be the leading big brother in this field, and let Microsoft's XGP platform be the second guy, what Sony, Amazon, Google and the like don't come to get involved, unless Microsoft is willing to give up the pit position of the second guy.

In fact, Fang Hong didn't care too much about who the second guy was.

Microsoft can, Sony can, and even Google can, but the big brother in this circle must be the game box platform under the galaxy.

In short, the eldest brother is full of food and drink, the second guy can live, and the third, fourth, and fifth can starve to death as long as they dare to challenge.

…… (End of chapter)