The core profit model of the game box is that users buy subscription services, but there are other revenue items, such as advertising business items, and advertisers are only for game development companies.

When the scale of the platform's users reaches hundreds of millions or even billions, it will inevitably bring advertising monetization capabilities.

Those game production companies also need to promote their new works, and it is impossible for them to ignore the large scale of platform users such as Game Box.

Only advertises for the game, and the players and users of the platform will not have much resistance, or even know the existence of advertisements at all, because they are all promotional advertisements related to the game, which can be called a traceless and accurate push.

A client with more than one billion player users, the exposure of the home page of the opening screen is very amazing, and these billion users are still accurate gamer groups, and the gold content is even higher.

After the user scale of the game box increases, those third-party game developers under the platform will also become the advertisers of the platform.

One yard is one yard, the profit sharing that the platform gives to the game company is one thing, the game company wants to promote the platform itself, and wants to get the promotion resources of the platform, under normal circumstances, it is necessary to pay extra money to the platform, and then buy advertising space to increase the exposure of their products.

Game companies spend money on advertising, and the platform's profit sharing is two different things, and they are also two ledgers.

No matter what industry it is, as long as you gather hundreds of millions of users, you can find a way to monetize it, and the larger the scale, the stronger the monetization ability.

……

Tranquility Villa.

Fang Hong sat in the living room staring at the computer, he substituted himself into the player's perspective to experience the client of the game box, and when he clicked into one of the main game businesses, he found a new feature.

"Yo? There is also a reward channel? Fang Hong looked up at Tian Jiayi, who was also in the living room, and she replied: "According to the platform operation department, this reward channel is to provide an additional source of income for some niche games. ”

Players can make personal tips for their favorite game works on the platform, which is a non-mandatory consumption item, and whether the reward is given or not will not affect the actual game experience of players.

Providing such a tipping channel is just a way for some die-hard players to additionally support their favorite games, which actually brings the platform income at most to mosquito legs.

Of course, mosquito legs are also meat, which is better than nothing.

It is not excluded that there are some niche gamers with a small number of players, but every player is super fond of it, is a fan of the game, and does not want the game to fail, and even worries that the game company will go out of business and will not be able to play their favorite games, and is willing to spend more money to support it to ensure that the game can continue to operate, and let the game company where they work have more income by rewarding the game.

Fang Hong fell into thought, and after a while, he suddenly asked, "How is the reward income distributed?" ”

Tian Jiayi replied: "Sanqi opens, the game company shares 70%, and the platform shares 30% as a channel management fee." ”

Hearing this, Fang Hong said with a smile: "How can there be such an outrageous 30% channel fee?" Change it, change it to 91 open, the game company takes 90%, and the platform only takes 10%. ”

The beautiful assistant stared at him: "Why are you smiling a little intriguing?" ”

Fang Hong suddenly looked at him and said, "Do you know what the first thing that came to mind when I saw this reward system?" ”

Tian Jiayi was curious: "What? ”

Fang Hong's words were concise: "Money laundering." ”

As soon as these words came out, the beautiful assistant was stunned, she didn't think of this level at all, and the operation department that developed the reward system didn't think so, and after reacting, she couldn't help but say: "You reduce the share to 10% is to monetize to support this behavior?" We don't need to make this kind of money, right? ”

Fang Hong said calmly: "Who said we supported it? No, it's a blow. ”

When the beautiful assistant heard him say this, she was immediately confused again.

Fang Hong turned to a smile and said: "Those who came here to bleached black money, after many years, let's adjust the background data and then transfer it to the relevant departments, is this considered a crackdown on gray industry?" ”

As soon as these words came out, Tian Jiayi understood his intentions, and if he went elsewhere, the money would be earned by others, and he would be able to make a sum of money by himself when he came here, and he would almost catch it all when the time came.

When the time comes, sort out the large rewards in the background data and hand them over to the relevant departments, expressing suspicion that there may be problems with these large tips, and it is recommended to investigate, as for whether the relevant departments want to carry out an investigation, it is not a matter of the platform.

The platform took the initiative to mention this matter and also provided background data flow, which is to show that the platform has not participated, let alone had any contact with those people.

What is certain is that at that time, some gray industries will definitely focus on the platform of game boxes, randomly get a game company or acquire some garbage game companies, put on some garbage game products, and then cover up the identity of "local tyrant players" to create a large amount of reward to create turnover to complete the whitewashing process.

There may even be some normal third-party game companies that take risks to cooperate with these gray industries for the sake of profit, and use their own game products to provide a flow channel for these gray industries to help the gray industry bleach.

This has nothing to do with the platform, and they will not be held responsible, they are all doing bad things, and the platform is also a victim, and it is also the third-party game companies that are arrested, and the executives of those game companies are also stepping on the sewing machine.

Tian Jiayi couldn't help but say: "Your guy's thinking is always different from ordinary people......"

Fang Hong said lightly: "The birth of a new thing, the first thing to develop is often its opposite, I believe that this reward system will definitely be able to get additional income for those normal niche game companies to better survive, which is a positive positive effect." But I believe that the negative effects will react more violently and develop faster. ”

However, for the game box platform itself, whether it is positive or negative, it can become the actual beneficiary, and there is no risk.

If you can pick wool, there is no reason not to pick it.

As long as the platform does not contact or participate in those people, the fire will not burn the platform, and the worst result for the platform is that the gray production will not go through this channel, and they will not be able to collect their wool.

But as long as the reward mechanism of Jiuyi is left and the channel is there, there will definitely be people who will come to "cheer", but it will be more obscure.

Instead of giving it to others, why not do it yourself?

Therefore, the reward mechanism of Jiuyi will definitely not be canceled, after all, there is no legal risk for the platform.

At the end, Fang Hong changed the topic and said: "Recently, I came up with a new game creative idea, and asked the game studio under WeChat to prepare a new game development project and put my idea into reality. ”

Tian Jiayi couldn't help laughing: "You're addicted to developing games, right?" ”

Fang Hong smiled and didn't answer him, it's not that he is addicted to developing games, but that some popular games really can't be put down, and they still have to be caught in their own hands, and the new game project that Fang Hong wants to start at the moment is the battle royale game "PlayerUnknown's Battlegrounds".

This game was a big hit in Fang Hong's previous life, especially in China, and the limelight once overshadowed "League of Legends", so the platform must be released exclusively, and the direct income generated by the game itself will not be less, and the boost to the platform's user growth cannot be ignored.

A popular game can attract tens of millions of new users to the platform, which is more than the revenue of the game itself.

…… (End of chapter)