Just as Yu Chenliang was talking with high spirits, Fang Hong suddenly interrupted him: "With the surge in the number of users and the number of content, there must be many problems in Douyin's internal products, such as after the surge in users, the video quality has become uneven, and there will be many problems in the comment area. At this time, the user group must have expanded from the initial positioning of the post-90s and post-00s to other age groups, which deviates from the initial youthful image. ”

Yu Chenliang immediately said: "The project team has also had some discussions on the potential problems you mentioned, and they are still being improved. ”

After speaking, Yu Chenliang couldn't help but glance at Fang Hong's expression, he actually had a plan in his heart, how could he not be fully prepared to come over to meet the big boss in person for the first time? But he deliberately did not show it in this plan, and deliberately made this material have some flaws.

Because he thinks too much about it from his point of view, what if the big boss has a desire to guide? If you can't find fault with this business plan, won't the big boss have no room to guide it, will it be unhappy?

Now Yu Chenliang doesn't know Fang Hong very well, after all, today is the first time he has seen the deity in person, and the "character portrait" of the big boss is almost blank in his heart, so he needs to improve this portrait as much as possible, so that he can better deal with it when dealing with the big boss in the future.

There are some flaws in the material.,If the big boss is as wise as a torch.,Very understanding of the core of the short video track,It must be seen.,If there is still a desire to guide, you can point it out.,By the way, it brings the big boss room to play.,I just need to be humble and accept it.,Tout the big boss wisely or something.。

If the big boss can't see the flaws, it's even simpler, nothing happens, and you can do what you need to do later.

Obviously, at this moment, there is also some kind of game going on between the superiors and subordinates.

However, his little caution was seen through by Fang Hong at a glance, the front of this material was very good, and he was very satisfied, but as a result, there was such a flaw in the content of the material in the third stage, which was a bit too much to say.

Seeing Yu Chenliang this time was not a temporary call to him, so he must have enough time to prepare for this meeting, unless Yu Chenliang doesn't care about his career future, he will definitely not touch the fish, and he will definitely think repeatedly to ensure that this meeting ends perfectly, then this flaw cannot be explained.

However, it is not ruled out that the requirements for Yu Chenliang are too high, it is not ruled out that he is indeed not so thoughtful, and the entire planning materials are enough to show Yu Chenliang's ability.

And how to judge whether Yu Chenliang did it intentionally, this is naturally difficult for the experienced Fang Hong, and it is impossible to directly point out the problem with his rank, which is equivalent to giving up the initiative, and he can't get a real answer.

Today, while setting the strategy of Douyin, we must also grasp Yu Chenliang, the person in charge of the project team, to convince this subordinate, so that he can do things neatly in the future, and dare not disobey him.

And Fang Hong's operation is very simple and simple, just two words: change face!

At this moment, Yu Chenliang saw that although the big boss didn't speak, he found that his face was suddenly obviously wrong, Yu Chenliang sighed in his heart, and this signal of changing his face made him unable to judge what the big boss's true thoughts were at this time, because he was unhappy about something, because there were many possibilities.

But there is a signal that Yu Chenliang is very clear, that is, the big boss is dissatisfied now, and at this time he also knows that he can't be silent anymore, and if he wants to remedy it, he must speak first, and it will be too late for the big boss to speak again.

I saw that Yu Chenliang hurriedly said when he saw that the big boss's face was obviously wrong: "I also have some temporary thoughts on the way to this problem, and in the third stage, while continuing to provide high-quality products and exploring ways to monetize, building community health has become the main task." In order to control the content within the safety line, the anti-addiction system can be launched in the future, and the user can be reminded of the time according to the user's daily usage time. ”

"To the expected goal of the third stage of development, how to increase user stickiness and rely on its own high-quality attributes to achieve user self-growth will become a new topic for Douyin. In order to support good content, the project team's plan at this stage is to increase the support of creators, which is also a remedy for the behavior of middle-level creators who blindly emphasized the 'head V' and ignored the waist middle-level creators. ”

When he said this, Yu Chenliang didn't forget to pay attention to the changes in the big boss's expression, and when he saw that Fang Hong's face had improved at this time, he secretly breathed a sigh of relief, but at this time, he noticed that the big boss had a playful look that disappeared in an instant, which made him breathe a sigh of relief in his heart.

Good guy, the big boss is simply not too clear in his heart, and the little Jiujiu in his heart has nowhere to hide in front of him, especially the playful eyes disappeared in an instant, as if telling him not to play a big knife in front of Guan Gong.

What kind of character portrait is the big boss, Yu Chenliang also understands it now, and it also makes him realize that it is best not to show off his little cleverness in front of the big boss in the future.

At the end, Fang Hong picked up Yu Chenliang's business plan again, and said unhurriedly: "Your material, the expected goals of the three-stage planning, are generally flawed. ”

After grasping it in place, Fang Hong gave affirmation at this time, and at the same time began to give real guidance, because there is indeed something to be improved, and then guidance after the previous grasp is also telling Yu Chenliang: I have no desire to guide is not something you can handle, and you don't need to create a space for me to guide you by deliberately making flaws, let alone showing my wisdom in this form, this is meaningless wasting time and energy, in my case, you only need to follow the four words "seeking truth from facts".

At the same time, Fang Hong continued: "In general, there are no more than two points, strategic and operational. Strategically, identify the market segment and polish the product remarketing. Douyin's project can be called a Tianhu start, but don't think that this can sit back and relax, opening high and going low is not the ending I want to see, Kuaishou in the short video field is a competitor that should not be underestimated. ”

"Therefore, it is very important for Douyin to look for differentiated positioning and flank it. Kuaishou's path is to take the route of surrounding the city from the countryside, which is sinking below the second tier, and the main users are young and middle-aged people. Therefore, Douyin has positioned itself as younger, focusing on the post-90s and post-00s groups in first- and second-tier cities, so that college students can become active users of Douyin. There is nothing wrong with your positioning at this point, and since then, the adjustment and tonality of the product have followed the younger group, and even the product style and logo are designed to be the cool style that young people like. ”

"At the specific level, to help users shoot more beautiful videos, we need to make a series of improvements in the shooting function, improve filters, stickers, special effects, 360-degree panoramic videos, etc., and provide users with more diverse and convenient options for shooting, editing, and post-production videos."

"Secondly, expand video content, promote short video creation, and continuously expand functions such as music library, online live broadcast, and prize quizzes, so as to enrich the connotation of Douyin short videos and adapt to the entertainment needs of different users."

"The last is to promote user interaction, help secondary communication, Douyin is a short video content community, and in promoting users to communicate with each other and strengthen contact, we must also continuously improve relevant functions, such as the optimization of comments and forwarding functions, the interaction of Spring Festival red envelopes, etc., so as to establish Douyin's content and user ecosystem."

Yu Chenliang listened and nodded again and again, now he is really convinced by the big boss in all directions, not only is the core of the short video track extremely clear, but even knows this track better than them, the front-line operation team.

Big BOSS is definitely the most outstanding project manager, he doesn't personally operate this product, he can only say that there are too many things to manage as the founder of the galaxy, Douyin This project product is just a piece of the puzzle in the huge business map of the galaxy, although the big boss has an explosive ability index, but there are no three heads and six arms, Yu Chenliang understands that it is precisely because of this that he has a stage to display his talents.

……