At the same time, Fang Hong said methodically: "In the operation of products, Douyin should keep up with hot spots and accurately spend money, so that products can be quickly exposed." Clarify the direction of the product, and start to spend money on marketing, don't be afraid of no money, the last thing the stars lack is money, so create a variety of entertainment hotspots. ”

"Its marketing strategies such as celebrity traffic exposure keep up with hot trends; Brand cooperation, seize popular entertainment programs, and strengthen offline interaction; Compared with content producers, Douyin is more like a technology flow company, relying on intelligent algorithm recommendations for content matching, pushing the right content to the right audience, and the platform is equivalent to an accurate traffic distribution machine, which allows users to stay on the APP for an ever-increasing time. ”

"There are special effects, filters and other new ways to play, the artificial intelligence laboratory over there of the matrix quantum of the human body key point detection technology will give you support, the user through the APP to record a video, the technology can detect the position of each key point of the human body contained in the image, to achieve the user's accurate matching from the action to the target action, with the support of these new technologies, whether it is user management or improve user stickiness, it is easier to achieve."

Yu Chenliang was also listening at the same time, holding a black notebook with his head down, and writing down the memo.

After a while, Fang Hong's words changed: "However, the application of some new technologies is also temporary, such as this beauty effect filter system, strictly speaking, is this considered a fraud?" Beauty photos have become a photo scam, a scammer's deception. But why use it now? Because it can really give the public more confidence in the virtual world, the point is that you can use it without an opponent, and the user will be snatched away by the opponent. ”

But this thing cannot last forever, and this must also be clearly understood. Because the extremes of things must be opposed, the negative problems will be continuously amplified in the future, so at the same time, we must be prepared to abandon the filter in the future, and eventually return to the basics, and after the hustle and bustle, it will eventually return to the essence. ”

Fang Hong is not the kind of person who sticks to the rules, and he knows the advantages and disadvantages of technologies such as beauty effects and filters.

The advantage is that it can now bring strong competitiveness to Douyin, because the beauty filter is really attractive to young people, which can make many people meet the experience of being a handsome guy and beautiful girl in the virtual world, and can also make people more confident in the virtual world.

The disadvantage is that in the long run, I rely too much on beauty filters, and I am indeed confident in the virtual world, but the real world will be more inferior, and I don't even want to face the reality of myself, so as to escape from reality.

showed people as "photo deception" on social media media, and over time, he became addicted to his true self and lost his focus on life. The effect created by beauty filters is a kind of beauty that ordinary people can't achieve, and the more young people pursue this beauty excessively, the more vulnerable they are to harm, such as the psychological problems that induce "body image disorder".

Therefore, the beauty filter cannot exist forever, and Fang Hong will not let this thing exist forever, the reason why it is used now is because there is no relevant clear law to regulate it, and you will use it without competitors.

But I won't always use this thing, and when Douyin stands out in the mainland market and the industry pattern is formed, if there are no relevant laws and regulations, Fang Hong will also let Qunxing actively promote the implementation of relevant regulations on beauty filters, and then his own products can take the lead in taking these functions offline.

I don't need it, and neither can you.

……

The next day, Thursday, December 17.

This morning's news has aroused huge attention in the capital market, and it has also brought Fang Hong's attention back to the capital market.

Just last night at about 3 a.m. on December 16, the Federal Reserve in North America announced that it would raise the federal funds rate by 25 basis points to 0.25% to 0.5%, blowing the wind for three full quarters of interest rate hike expectations on this boot, which is also the first time the Fed has raised interest rates in nearly a decade, and the last rate hike was in June 2006.

In the afternoon, Tranquility Villa.

Tian Jiayi, who came back from the company, is reporting to Fang Hong at the moment: "The expectation of the US dollar interest rate hike has landed, and the foreign exchange market has ushered in another round of sharp decline, which has reached 6.5939, which is one step away from the 6.5939 that was depreciated during the exchange rate reform in August, and a number of data indicators show that short funds have also ambushed a large number of short orders in the RMB market in H Port." ”

In fact, as early as last month, the foreign exchange market has begun to compete with international bears, restricting and blocking the channels for funds to be transferred from the onshore market to the offshore market at multiple levels.

The international bears also took advantage of the advantage of public opinion to wantonly spread the "theory of financial collapse", with the aim of creating panic and triggering funds to abandon RMB assets and flee, which has indeed had an effect.

Tian Jiayi said: "There is another thing worth noting, one of the international bears Hart began to short-sell the RMB in a high-profile manner, and placed a heavy bet in the futures and options market, the focus fund bought a large number of RMB options, as long as the RMB depreciated, it may be profitable, since August, the depreciation of the RMB has made his focus fund income soar by 75%, directly this year to achieve a turnaround." ”

Fang Hong smiled, looking unconcerned.

Tian Jiayi continued: "In addition, in the middle of last month, the window of the bank instructed some domestic banks to suspend the provision of cross-border financing to the RMB accounts of offshore banks, and soon after, the domestic bond repurchase transactions of offshore RMB clearing banks were also suspended, and the window guidance at the beginning of this month suspended the relevant business of RQDII applied by institutions, and also suspended the cross-border business of individual foreign investors and the domestic foreign exchange business of participating banks, and the suspended foreign exchange business included spot flattening. ”

Hearing this, Fang Hong nodded: "Well, there is nothing wrong with this move, from the perspective of the entire arbitrage link, the lifeline of international short capital is at the supply level of RMB, as long as there is no supply of money, then the entire arbitrage action cannot be effectively executed." ”

International short capital wants to short the yuan, and no matter what means they take, they need the yuan as ammunition. This is also the reason why they still choose to snipe the RMB through the offshore RMB market in Port H this time, in order to drive the depreciation of the onshore RMB.

They themselves absolutely do not dare to go to the onshore market to do things in person, because the country's trillions of foreign exchange reserves are sitting there, and they cannot shake them at all, and they can only use their strength to fight, that is, to create panic and make a large number of people in the interior run on the mainland, as long as it triggers a panic run, even trillions of foreign exchange reserves will not be able to withstand it.

The response strategy adopted by the management is to shrink the scale of RMB outflows, in order to reduce the ammunition that international short capital can control, and this will play a great role in Fang Hong's next decisive battle with international short capital in the offshore exchange rate market.

Fang Hong immediately asked, "Has the material from Luo Qing'an's side arrived?" ”

The general public in the outside world is still completely unaware of this foreign exchange war, but the high-level has been in frequent contact with Fang Hong, and some important information and data will also be shared with the stars, which will have a key and timely information channel.

Tian Jiayi immediately took out a document and handed it to Fang Hong: "It has arrived, combined with the data verification and estimation caliber sent by Luo Qingan, there are about 2 trillion yuan in offshore RMB deposits, of which nearly 1.1 trillion yuan are in offshore RMB deposits in H Port, accounting for more than half of the total offshore RMB deposit balance, and then there is Xinjiapo, accounting for more than 420 billion." ”

Speaking of which, Tian Jiayi added: "H Port accounts for more than 70% of global RMB payments, and RMB payments with the mainland have always accounted for more than half of cross-border payments. ”

……