In Fang Hong's super top live broadcast recommendation, agricultural supermarkets have also further exploded, and they have been known by more people on the hot search, and the search index on the Internet has also soared.

The well-known big Vs want to criticize Fang Hong, but they find that there are really not many angles that can be found, you say that he only has those macro narratives in his eyes, and he has nothing to do with ordinary people, he has engaged in agricultural supermarkets, and also publicly said that this is his proud work.

This is really a real microscopic description, firewood, rice, oil, salt, sauce, vinegar and tea are closely related to everyone's daily life.

It has also made the agricultural supermarket a phenomenal word-of-mouth effect in the industry, and has become the existence of the ceiling level in the industry, consumers are the most vocal, they go to the agricultural supermarket to shop, and that kind of experience is not available in other commercial places.

And this is not only the case with agricultural supermarkets in Xincheng, but more than 400 across the country.

Just a shopping cart can prepare seven categories, as well as dozens of other free services, this is the ultimate service quality, with a sincere "altruism" business philosophy to impress every consumer customer who comes to patronize.

But at this moment, Fang Hong looked at the fiery barrage in the live broadcast room and said with a smile: "Let's not blow it or black, the barrage is full of rave reviews, the screen is full of word-of-mouth, and everyone who has been there says it's good." I just saw a barrage that said very well, agricultural supermarket is a company that emphasizes corporate culture, it is not only a supermarket specializing in pot dishes, but also a disseminator of lifestyle and values. ”

Fang Hong walked around the supermarket and chatted at the same time: "In recent years, many companies have come to the agricultural supermarket for research, and some people in the industry have asked, what has the agricultural supermarket penetrated across the whole stage of the retail cycle?" ”

Fang Hong, who was talking as he walked, glanced at the camera in the live broadcast room: "The growth of all business systems is actually to interpret the key signals of consumers, and then use their own capabilities to make the most critical move, so that the system can achieve a leap from quantitative change to qualitative change." So what exactly did it break? ”

"One is the breakdown of abundant products. In the past, large shopping supermarkets developed rapidly, but at that time, people's purchasing power was limited, so large shopping malls were not the first choice for most consumers. What do consumers want? It needs to be easy to buy, affordable, guaranteed in quality, and more options. ”

The audience in the live broadcast room deeply agreed, and many people said that they used to go to the vegetable market to buy vegetables and encountered a shortage of catties and two, and the stall owner sometimes took advantage of the blind spot to sneak in or take out the blind spot when he turned around.

And now go to the agricultural supermarket to buy vegetables and sell fruits, this kind of thing does not have to worry at all, and there will be no shortage of catties and two, the most important thing is that the facilities, environment, and health in the supermarket are not said, and it is reassuring to look at.

At the same time, Fang Hong continued: "The second is the breakdown of service. In the past two years, the new regulations to curb the consumption of the three publics, and at the same time, the blind expansion of the retail industry has led to a lot of vicious competition, and the industry has set off a wave of mergers and acquisitions, and merchants have started a price war. At this time, there is a contradiction in the retail industry, whether to choose quality first or price first? Is it to strengthen management or reduce costs? Is it to win by service or by efficiency? ”

"At this stage, the agricultural supermarket advocates the route of 'altruistic management', and does not choose to reduce costs or improve the ultimate efficiency, but grasps the most core single element: the ultimate service."

Fang Hong looked at the camera: "How can agricultural supermarkets get up in such a short period of time and build a reputation and excellent reputation across the country?" In fact, it is a service, so what kind of service is it? I summarize it in twenty words: abundant goods, reasonable prices, warm environment, and perfect service. ”

"Abundant commodities are to do guaranteed functional consumption, but at the same time lead to fashionable life. Do no one I have, no one has me, no one has me, I have best, the category is complete, the price is segmented, and the quality is grasped. Secondly, first high quality, then low price. After the quality is guaranteed, the cost performance will be considered. ”

"At the same time, our supermarket also has an urgent purchase hotline......" Fang Hong came to another place in the supermarket when he said this, pointed to the entry on a sign and said: "That's it, this warm reminder says that if you can't buy the products you need in the agricultural supermarket, you can leave your contact information, and the supermarket will purchase it for you separately." ”

At this moment, an audience member from a third-tier city in the live broadcast room came out again, and she frequently posted barrages to tell her personal experience.

Just over a month ago, she needed to buy 4 taels of soba noodles in order to dispense medicine for her mother, and that day she went to all the shopping malls and stores in the city but couldn't buy them, and the local agricultural supermarket also went to them, but there were no goods.

Although she left her contact information in the agricultural supermarket, she did not hold out any hope.

But what she didn't expect was that the next day, someone from the agricultural supermarket brought her soba noodles and said, "My mother is sick, this is what we should do." ”

In the eyes of many loyal customers of agricultural supermarkets, as long as this supermarket is related to ingredients, there is nothing that cannot be bought.

And the most important thing is that there is no markup for individual purchases, and the freight and cost of the whole process are borne by the agricultural supermarket itself, which is the breakdown of rich commodities.

The price of the products of the agricultural supermarket is also reasonable, and some old customers have also found that the agricultural supermarket has not done a promotional promotion since its establishment, and some people in the industry are even more puzzled by this, to know that it is difficult to imagine that the retail industry does not engage in promotional activities.

Not doing promotions is a special requirement of Fang Hong, in fact, it is to advocate rational consumption of consumers.

Among the many enterprises under the galaxy, there are not no enterprises with ultra-high profits, and there are many of them, excluding those entrepreneurial companies in the incubation stage, among the enterprises above the scale, the agricultural supermarket is one of the subsidiaries with the lowest profit margin.

It can be said that the most unprofitable company is still in the stage of losing money this year, and it is expected to turn a profit into a profit next year, but it has also set a profit margin for future profits early, and the annual net profit margin is within 3 percentage points.

Because although Fang Hong is involved in the vegetable basket in the field of people's livelihood, he has never thought of grabbing high profits from the vegetable basket of the common people.

Because of this, agricultural supermarkets have not carried out promotions so far, and will not carry out promotions in the future, and put an end to profiteering products, and strictly control the gross profit margin of goods throughout the supply chain.

Starting from upstream procurement, to the division of labor involved in logistics and transportation, the profits of the upstream and downstream links of this supply chain are transparent, and it is impossible to let one of them get unreasonably high profits.

To put it bluntly, Qunxing has mastered the knife to cut the cake, how to cut the cake Qunxing has the final say, if you don't accept it, you will be kicked out of the supply chain.

…… (End of chapter)