It is precisely because Qunxing has mastered the knife to cut the cake that it can truly achieve accurate control of the gross profit margin of goods, Fang Hong hopes to cultivate a real consumption concept for consumers, and at the same time mark the purchase price and sales price of the product price of agricultural products and supermarkets together.

For example, the purchase price of watermelon is 1.2 yuan, the sales price is 1.29 yuan, and the profit is 9 cents.

All the categories in the agricultural supermarket are so clearly marked, directly marking the profit of the product, so that consumers can choose whether they are willing to pay for the current service price, and if consumers feel that it is not worth it, they will not buy it.

In this way, the pressure of consumers is used to optimize the price and category management of agricultural supermarkets themselves.

Agricultural products and supermarkets can rise quickly, and there are many competitive advantages, among which cost performance is also one of the elements of its strong competitiveness.

Relying on the strict control of the entire supply chain and the reasonable distribution of profits, under such a system, agricultural supermarkets are professional batch direct procurement, in addition to joining the procurement alliance, they have also established their own direct procurement system to further reduce procurement costs.

The competitive advantage is also reflected in the warm environment inside the supermarket, many agricultural supermarkets operating in third-tier and even fourth-tier cities, consumers will feel that the environment here is very international when they come to the store. And because of the humanized store design, consumers can shop comfortably in a very spacious space, and the entire supermarket has a constant temperature in all seasons, especially paying attention to the rest of consumers.

Moreover, the product display of the supermarket is also quite elegant, so that it is a kind of enjoyment to appreciate the display of goods, and it can even be said to be an art of commodity placement.

It also achieves the ultimate in the management of the taste in the supermarket, and you will not smell a particularly fishy smell when you visit the fresh area, and as long as you are separated by a walkway, the fishy smell of the fresh area on the other side will not smell a little fishy.

Fully mobilize people's five senses, so consumers feel that visiting agricultural supermarkets is a kind of enjoyment, other supermarkets do not have this experience at all, and the fishy smell comes to their faces before they reach the fresh area.

There are many places reflected in the ultimate service level, such as picking bananas, raw, ripe, half-baked, and the color card comparison of bananas will be provided next to it to help consumers pick different grades of bananas, and when it comes to the frozen shelf, it will be equipped with a warm glove, which is afraid that customers will ice their hands when they take these frozen products.

Agri-Supermarket is to build a trust network between people through this series of ultimate services, thus forming its own brand effect and network benefits, and at the same time improving the conversion cost of customers, which can be said to redefine the retail industry and form its own unique moat, which is the fundamental reason why agri-Supermarket can beat competitors locally.

Nowadays, in many cities with agricultural supermarkets, the large shopping malls of those retail giants have basically removed the sales of agricultural products and fruits, because they really can't compete with agricultural supermarkets, and consumers will go directly to agricultural supermarkets for fruits, vegetables, meat products and so on.

These retail giants are very glad that agricultural supermarkets only focus on agricultural products, fruits and vegetables, and various fresh meat products, and do not expand to department stores, otherwise they would not have removed the category of agricultural products, and supermarkets would have closed down.

In fact, having said that, Fang Hong didn't think about expanding to department stores, but if he really did this, it would be difficult to cover major cities across the country, so he could only play around the new city.

Because the water in this is also quite deep, you have to mediate with the local interests of the local snakes in various cities, and if you attack in full coverage, it will move a lot of people's cheese, and it will be difficult for you as a foreigner to really gain a foothold, and you will not be able to cover the whole country.

Focusing only on selling vegetables and agricultural products, in addition to being able to better achieve professional and ultimate services, it is also to be able to enter major cities in other places more smoothly.

You have made it clear that you will only do the sub-category of agricultural products, and other fields will never reach out to rob you of your profits, you can rest assured, I guarantee the credit of the stars.

Because of this, agricultural supermarkets can be opened to more than 400 nationwide, and more than seventy percent of the country's major cities are covered in place, and the local snakes are not so strongly resistant.

This kind of inside information Fang Hong naturally will not say in the live broadcast room, but he is also very confident that it can affect the industry and even the social atmosphere, although the agricultural supermarket only sells vegetables, but as long as it takes root in the local city, this model and business philosophy will also imperceptibly affect the entire retail industry and affect other large supermarkets.

When the time comes, you will definitely see that your path is feasible with the local supermarket, and they will follow this idea to open up the situation, after all, there are not one or two snakes on the ground, and some people also want to come out.

In this way, agricultural supermarkets can stay out of the matter, and it has become a game of interests between local snakes.

……

At this moment, Fang Hong, who was facing the live broadcast camera, said: "The last is the breakdown of the experience. In fact, we as operators today need to answer a question: what exactly is a consumer? ”

Fang Hong said as he walked: "I heard a lot of people say that consumers are God, consumers are traffic, and consumers are the source of profits. However, in our cognition, we believe that consumers are first and foremost human beings, people with needs, and people who yearn for a better life and pursue happiness. ”

"Today, we are no longer poor and white dozens or hundreds of years ago, we have reached an era of relative economic affluence, not that life will be more luxurious from now on, but that the experience is richer and more possibilities."

"With the advent of the e-commerce era, in fact, whether it is cheap, diversified, or convenient, this comprehensive demand has basically been met. Now it is said that it is the era of new retail, so what has happened to the demand at this time? ”

"Consumers want high-quality goods and just the right discounts in terms of price demand; The demand for category selection has become optimal and strict, and it is hoped that there will be the ability of a professional platform to endorse it; The need for an experience is to be of high quality, to be fun, to be loving, to have personality, and so on. ”

"It can be seen that consumers at this time are actually born in three ways of new demand, namely price demand, category demand and experience demand."

"Our agricultural supermarket has chosen the experience demand, so we turn the experience of sincerity, sincerity, trust and other happiness into a value proposition and a carrier of shopping experience. We don't sell goods to customers, but pass on trust, sincerity, and happiness to customers, then they will unconsciously introduce a system called total experience management. ”

"How do you understand this kind of total experience management?" When Fang Hong said this, he pointed to the shelf next to him and said, "For example, there are very detailed instructions on this product display, such as various ways to eat seafood ingredients and some food taboos. ”

Fang Hong looked at the camera again and smiled: "What our agricultural producers do is from the front-end commodity display to the back-end procurement management, the comprehensive experience management of the whole system, layer by layer through Maslow's hierarchy of needs theory and the customer's experience to interact with each other. ”

…… (End of chapter)