At this moment, many industry insiders and investors are all lamented by Fang Hong's vicious business vision and unique business strategy, which can not only make money but also earn word of mouth, so that consumers are willing to let him make this money.

This is definitely the realm that every boss dreams of achieving.

At the same time, it also triggered a lot of thinking from the bosses, so that many operators had to study Fang Hong's way of operation.

Why is he able to do this virtuous cycle? To be well-known, to be able to achieve such a super trusting relationship with consumers?

Today's live broadcast, after which there will definitely be many bosses and investment institutions who will take it back for review and analysis, because Fang Hong said a lot of content that is very valuable to their class in the live broadcast room, and said a lot of factors that can be successful in agricultural products, which are very worthy of study.

In particular, the bosses engaged in the retail industry have thoroughly studied the agricultural supermarket, and this model should be replicated in department stores.

These bosses don't want to go to the field of agricultural products to compete with agricultural supermarkets, they know very well that the competition is not enough, people's reputation and brand have been opened, and no matter how good you do, it is impossible to be better than agricultural supermarkets.

But it can be replicated in department stores and supermarkets in the same mode, and there is no need to worry about the agricultural supermarket coming over anyway, after all, Fang Hong is taking the credit of the stars as a guarantee, and the agricultural supermarket only sells vegetables, not even pots and pans.

Fang Hong really won't let the agricultural supermarket do anything else, because credit is the important secret of real success, this kind of credit is not only the establishment of consumers, but also the establishment of credit with other peers and the interests of all parties.

It is enough to take away the profits of the vegetable basket, and let the household appliances and furniture and daily chemical products be given to others, and the output of this business philosophy and values will naturally become a role model and play a leading role.

But at this time, Fang Hong, who followed the chatter of netizens in the live broadcast room, said: "If an enterprise has a life, its own soul, and its own mission. Was the business created by the founders, or by the founders? ”

Obviously, what he said was more for those operators in the live broadcast room, Fang Hong knew that there must be many bosses in his live broadcast room, and he also took this opportunity to export values and business ideas to them.

I saw Fang Hong wander to the cashier of the supermarket, he leaned on the cashier and looked at the live broadcast camera and said: "This 'by' and 'by' are the difference between one word, but the meaning is very different, does it represent where the founder looks for the development momentum of the enterprise, is it to look outward or inward?" ”

At this time, many bosses who are more than ten years or even twenty years older than Fang Hong are staring at the live broadcast room and listening, regardless of age or qualifications, his achievements here in Fang Hong have already made his age and qualifications transcend him, and no one will talk about age or qualifications in him anymore, it will only look like he is very ugly.

Judging from the great success of the agricultural supermarket, it also shows that Fang Hong is not only a world-class top financier, but also an extremely outstanding operator.

At the same time, Fang Hong, who was in front of the camera, said methodically: "We regard agricultural supermarkets as a life. With this recognition, so over the years, it has been given its own growth strategy, and I summarize it with three points. ”

"One is the stronghold type of operation, stick to the industry, do not engage in expansion, agricultural supermarkets strictly abide by their own business scope, down-to-earth only sell vegetables, only sell the kitchen under the pot, stir-fry the pot we don't even sell, that is to say, some profits we can earn and earn, but we choose not to earn, let others earn; The second is a cultivated management, insisting on improving oneself and improving software and hardware facilities; The third is endogenous growth to improve the efficiency of single stores. ”

"There are also three strategic thinking behind this, one is to abandon greed and keep a clear head at all times; The second is to control desires and be wary of self-aggrandizement; The third is to lay a solid foundation and avoid rushing for quick success. ”

"It is this kind of endogenous growth that redefines the connotation of enterprise growth, realizes the anti-entropy increase effect of enterprise development, and can trigger endogenous growth by relying on the background color of the true feelings of agricultural supermarkets, agricultural supermarkets are to treat commodities with true feelings, treat employees with true feelings, treat customers with true feelings, exchange true feelings for true feelings, and exchange true feelings for true hearts."

Speaking of this, Fang Hong turned to laugh with a bit of ridicule: "Everyone is an organic lifeform, everyone is reincarnated for the first time, everyone is a human being, everyone's IQ is not too bad, and everyone's five senses are the same." Are you sincere, others can feel it, if you are hypocritical, even if you can deceive for a while, you can still deceive for a lifetime? ”

Fang Hong paused for a moment, then looked at the camera again and said: "What makes me happiest and what makes me most sure of the agricultural supermarket is that it is subtly changing the cultural landscape of a community and even the whole city, it is spreading righteousness, and it makes people feel the power of truth, goodness and beauty......

"If friends from other places come to Xincheng to play, you will find that the current Xincheng, from the hotel, as well as taxis, the service quality and details are very in place, and many other retail supermarkets in Xincheng are also learning from agricultural supermarkets, so the overall level of retail service in Xincheng has gone up, and I am very happy to see this situation."

"For example, we think that opening a supermarket will disturb the people, so we cover all the water and electricity bills of the nearby residents, which is equivalent to taking care of each other, asking others to take care of them, and the nearby residents also expressed their understanding."

"For example, when we went to select a site for a new store, we would also evaluate the surrounding hotels, restaurants and other formats according to our own business standards, and if we felt that the service of others was not in place, we would send our own team to communicate with them and give them free training, so as to bring the service level of the whole community together."

In the live broadcast room, some viewers soon posted a barrage to say that what K God said was true, and a netizen from other cities posted a barrage saying that there was a farm supermarket next to his house in July last year, and now the water and electricity bills are covered by the farm supermarket.

In a humane society, people are short and soft-mouthed, and people are full of sincerity, please take more responsibility, you see that he has covered your family's water and electricity bills, and it is naturally inclusive and understanding, and it is difficult for you to get angry.

There is also an audience netizen in the live broadcast room barrage said his own experience, he went to a city on a business trip, there is a hotel near the agricultural supermarket, the environment is good and the service is very good, that time there was a fellow participant because of gastroenteritis pain, the lobby staff immediately opened a room for him to rest, and sent free medicine, a question to them, heard the answer is: we are learning from the agricultural supermarket.

Now many people understand why the net profit margin of agricultural supermarkets will be suppressed to only 3%, and the money earned is then delivered to the society through various ways such as improving service quality and improving urban cultural features, and there are too few such enterprises.

In addition, most of the profits are given to the employees of the agricultural supermarket, in a fourth-tier city of the agricultural supermarket, the salary is not less than 3,000 yuan, including the cleaning aunt, the benefits add up, each ordinary employee can receive a monthly income of more than 5,000 yuan.

Such a monthly income is not outstanding in a metropolis like Xincheng, and it may be low, but in a fourth-tier city in China, it is definitely a high salary. In fact, the wages of ordinary employees in the agricultural supermarkets in the new city are above 7,000 yuan, and the urban consumption is high, but the wages have also kept up.

And it is also accompanied by high welfare, you must know that agricultural supermarkets have two days off a week.

Throughout the year, the management of agricultural supermarkets has achieved 195 days of vacation, and ordinary employees have a total of 145 days of vacation, which is the envy of netizens across the country.

This also makes the staff recruitment positions of agricultural supermarkets in short supply, often posted in the local recruitment announcement, there are a lot of people to apply, it is not an exaggeration to say that it is not an exaggeration to say that it is a squeeze to break the head, a general worker position has one or two hundred people to compete, and generally still around 30 years old.

What is touching is that the agricultural supermarket not only treats its own employees well, but also treats the employees of other companies well.

The supermarket logistics park will provide a lounge for the unloading driver, and the tea and drinks are also free, and each supermarket will provide free tea for urban sanitation workers.

It is this series of extreme details depicted from a small place, showing the truth everywhere, so that agricultural supermarkets can win unparalleled brand reputation and goodwill in just a few years, and win the super mutual trust relationship of consumers, which reduces the transaction costs of agricultural supermarkets to a very low level, thus forming a complementary virtuous circle.

……

(PS: This plot is to fill the pit of modern agriculture and agricultural supermarkets, showing the protagonist's impact on the environment and some changes, after all, the stars have grown to the extent of the giants, but rarely describe the impact on society, especially the impact on the lives of the grassroots people, or basically hundreds of billions of space projects, international financial games and other grand narratives, less micro descriptions, there is a way to talk about the world's major events to the extreme, nothing more than the people's firewood, rice, oil and salt, so this perspective was chosen to present.

Second, some readers say that this plot is too fake and too fantastic, which is undeniable, but it is precisely because of this that there is this kind of imagination, in fact, there are such companies in reality, but the book is higher than reality, some readers have thought of the real company, and this plot has also consulted a lot of materials of the company. (End of chapter)