The netizens and viewers in the live broadcast room sighed that the big guy is the big guy and professional.

After listening to Fang Hong's overview, everyone also understands why the agricultural supermarket is like this, obviously, without the high-level concept of the big guy, the agricultural supermarket will definitely not be able to achieve such an excellent experience today.

At the same time, it can also interpret Fang Hong's pattern height through the values of agricultural products and supermarkets, and also make everyone love him more.

At this time, Fang Hong said with a smile: "Someone asked what business secrets the success of agricultural supermarkets depended on? What I'm trying to say is that there's no secret to it, it's all about truth. ”

A sentence without a secret is all true feelings, which quickly spread from the live broadcast room, and became a hot new word in the following days, which was imitated by netizens and can be embedded in various scenes to use.

Fang Hong's live broadcast room is not only a melon-eating netizen, but also many investors, industry insiders, operators, and various bosses.

I have to say yes, many operators are also quite inspired, because Fang Hong really has nothing to hide, what he said in the live broadcast room is what the agricultural supermarket is doing, and he is not secretive, and even welcomes people from all walks of life to investigate and exchange, and the agricultural supermarket is also very happy to provide its own experience.

As he said, there is no secret to the success of agricultural supermarkets, it is all true.

At this time, Fang Hong looked at the barrage in the live broadcast room and said: "I just saw a barrage floating by, it should be a boss, saying that from a business point of view, what did the agricultural supermarket penetrate?" ”

Fang Hong nodded: "Well, that's a good question. Let me start with the conclusion, from a business point of view, it is the transaction cost that the agribusiness super-breakdown. ”

Speaking of this, Fang Hong turned his head to look at the camera: "How can you say this?" Transaction cost is a concept of economics, proposed by Nobel laureate economist Coase, who said that transaction cost is actually transaction cost, which is the process of completing each transaction between the two parties before and after the purchase and sale of various costs related to the transaction, including procurement, trust, negotiation, communication, and the sum of all the time and money spent in the process. ”

"So what are the transaction costs in the retail industry? It can be divided into two parts, one is the internal transaction cost and the other part is the external transaction cost. Employee inertia will cause losses to the enterprise, as well as the internal management of the enterprise and the management of the business entity, which are all internal costs. External transaction costs include financing, advertising, tax burden, customer trust costs, supply chain trust costs, and social friction costs. ”

"What do agricultural supermarkets do in the process of reducing costs? Improve the quality of employees, shape the corporate culture, set up supervision through the customer feedback mechanism, so as to reduce management costs, do not rely on promotion and word-of-mouth, greatly reduce advertising expenses, exceed the expected service to obtain a high degree of trust from customers, and establish a goodwill to win the support of the supply chain, and the agricultural supermarket has enhanced the image of the city, and has obtained a series of support from the government policy. ”

"Taken together, it actually reduces the total transaction cost of the enterprise, and the agricultural supermarket is the most simple way to care about customers like relatives and friends in the human society, so as to win the relationship with consumers to establish super mutual trust, and this mutual trust can make the transaction cost very, very low."

"That's why the cost of agricultural supermarkets is so large, the profit margin is not high, but it is constantly reducing losses, and even next year can achieve a turnaround, in fact, agricultural supermarkets that have been operating for more than a year have already achieved profitability, and the reason why the company has not achieved a turnaround as a whole is because we are still doing the depth of the market sinking, and we are still investing."

Fang Hong said and turned his head to look at the manager of the agricultural supermarket and asked, "What was the income of this supermarket last year?" ”

The supermarket manager immediately replied: "Our supermarket serves about 1.7 million people in the surrounding core urban areas, and the annual operating income reached 10 billion yuan last year, which means that the 1.7 million people we cover served each came to us last year to spend more than 5,800 yuan, and several other brother supermarkets are about the same." ”

Hearing this, Fang Hong said: "There are more than 9 million people in Xincheng, and according to the consumption scale of more than 5,000 yuan per person, only Xincheng agricultural supermarkets have nearly 50 billion operating income?" ”

The manager who replied immediately responded: "I have to ask Mr. Li specifically, there should be no 50 billion, and 40 billion should be there." ”

Fang Hong nodded: "It's also very good to have 40 billion, multiplied by the net profit margin of 3 points, there was also a net profit of 1.2 billion last year." ”

The audience in the live broadcast room was very shocked, they didn't expect a new city to generate 400 billion in revenue, and they were also shocked by its net profit, but they didn't expect it to be only 1.2 billion, and there were even a lot of barrages that said that the net profit was a bit low.

Many diving onlookers investors, operators and bosses are also secretly calling for a long time, the first time I saw consumers, they actually felt that the seller was competing less, which means that they want to make more money and raise the price?

It's a long time to see!

This made many operators and bosses realize once again that Fang Hong's previous breakdown transaction costs are true, and agricultural supermarkets have won a super mutual trust relationship with consumers, and this mutual trust has reduced transaction costs very low.

At the same time, Fang Hong also said with a smile when he saw these barrages floating by: "Is it less than 400 billion income to net 12 billion? There are a lot, do you pay attention to the project plans of the stars all day long, and think that 120000000000000000000000000000000000000000000000000000000000000 ”

The audience in the live broadcast room was also immediately happy, and the barrage became happy, and many netizens said that although they earned thousands of yuan, they felt more and more that hundreds of millions of dollars were sprinkled with water since they paid attention to K God.

Fang Hong smiled and said: "Although the net profit margin is pressed at 3 percentage points, but after turning losses into profits, it is actually a lot of money, now there are more than 400 supermarket branches in various cities across the country, of course, big cities like Xincheng with a population of tens of millions are only a handful, then we conservatively estimate that a farm supermarket serves 500,000 people, a person consumes 5,000 yuan per year, and the annual turnover of 400 supermarkets is also running to 1 trillion, and the net profit of 3 points is 30 billion yuan, which is an astronomical figure." ”

"I haven't read the annual report of the agricultural supermarket, but now I roughly calculate that last year's turnover must be at the trillion level, and the net profit of more than 30 billion yuan is only high, not low, and how many listed companies in the big A can make tens of billions of net profits? Is this number still low? ”

As soon as these words came out, the operators and bosses who were diving and watching in the live broadcast room were shocked again, and they were shocked that Fang Hong was talking about a company's operating profits in front of countless melon-eating people in the live broadcast room.

I was also shocked that the public did not have a bit of hatred for the rich, and they were very interested in participating in the interactive discussion, and even happy for it.

This makes many bosses feel incredible, is sincerity really nirvana? Is it really like what he said, there is no secret, it's all the truth? And it's still so powerful?

They were even more shocked that they never expected that the people's vegetable basket could make money like this, especially after achieving a large-scale effect, even a net profit margin of 3 points can bring tens of billions of net profits.

You must know that there is still a lot of room for agricultural supermarkets to sink, and discerning people know at a glance that Fang Hong wants to make agricultural supermarkets cover all fourth-tier cities in the country, in other words, it may have to expand to about 800 to 1,000 in the future before it will be saturated.

According to his estimation in the live broadcast room, the turnover will have to more than double by then, that is, an annual turnover of 2.5 trillion yuan and a net profit of more than 70 billion yuan per year.

And it will be very stable, because eating and vegetable baskets are absolute just needs, and other consumption can be reduced, but if you don't eat a meal, you will be hungry, that is to say, the layout of agricultural products and supermarkets in the future will be completed, and it will bring a stable absolute net profit of more than 60 billion yuan every year.

…… (End of chapter)