Chapter 544 - Look at the advertisement for curative effect

Time flies like a white horse, and in the blink of an eye, it is the end of December. After nearly two months of technical transformation, the energy consumption and material consumption indicators of the whole production equipment have been greatly reduced, so that the cost of the unit product has been reduced a lot.

At the same time, after Lang Yiqi took Ding Shuqing to find the Environmental Protection Bureau and Cao Yuting many times to do work, the other party organized experts to re-examine the sewage treatment station of the daily chemical company and finally agreed that the company could resume production.

After Geng Wenyang got the news, he handed over the formula of the washing product he bought from the Institute of Light Industry to the two of them, and advised: "This is the newly researched laundry detergent formula of the Hong Kong Island Company, you must keep it secret, and you must not let others steal it." Ding Shuqing held it in his hand like a treasure and said: "Don't worry, Mr. Geng, this recipe is only for me to see, and no one else will know." Geng Wenyang smiled and said, "With the new formula, what are you going to do?" ”

"Of course, it is to improve product performance and improve competitiveness." Lang Yiqi said: "In terms of price, we can also increase it appropriately." Company A's laundry detergent has now been sold for more than five yuan a bag, and we should have no problem selling it for more than three yuan. Geng Wenyang shook his head with a smile and said, "This won't work." If you think so, we will still be crushed by the simple means of dumping low-priced products by people in the future. ”

"Huh!?" Lang Yiqi and Ding Shuqing looked at each other, and couldn't figure out what the chairman wanted to do for a while.

"Mr. Geng, our products can only rely on cheap and high-quality products to attract consumers." Lang Yiqi had to remind: "If we take the high-end route, the people will not buy it." Geng Wenyang said: "Our company has changed its name. Although it is not a joint venture with Xingzhou, it has been changed to a land-port joint venture Baicheng Wenhui Famous Daily Chemical Company, which has nothing to do with the former municipal daily chemical plant. Lang Yiqi was puzzled: "So what? Our products are still the same as before? It's just a change of manufacturer. ”

"Yes, the product is still the same brand as before, you finally got to the point!" Geng Wenyang said: "We have now established a new joint venture company and a new formula, so we have to re-establish a new brand of detergents." But the grade of this brand can't be lower, and it just forms a high and low match with the brands we sold before. ”

"High and low?" Lang Yiqi worried: "But it takes a long time for a new brand to be recognized and accepted by the people. ”

"That was before." Geng Wenyang reminded him: "Now is the era of advertising, as long as you are willing to spend money on carpet bombardment with advertising, it will not take long for people to be familiar with and recognize our products." ”

"Advertising?" The city daily chemical factory rarely advertised before, so Lang Yiqi and other factory-level leaders did not have the concept of promoting their own products through advertising at all, and always thought that it was a crooked way that cost money but did not have much effect, and it was better to use money on the blade to improve the quality of products.

"You don't have to worry about advertising." Geng Wenyang said: "I will arrange for comrades from the Propaganda Department to be responsible. You go back and hurry up to carry out trial production according to the new formula, and find out the problems in it, so as not to drop the chain when it comes to large-scale production in the future. After sending Lang Yiqi and Ding Shuqing away, Geng Wenyang called Liu Qing over again.

Liu Qing has been resting at home since giving birth to a child, and did not officially come to work at the beginning of this month. Since she also needed to go home from time to time to take care of the children, Geng Wenyang did not immediately let Lu Jing return to the hotel, but let the two of them act as his secretary together.

After more than half a year of training, Lu Jing is basically familiar with and adapted to the work of being Geng Wenyang's secretary. Originally, she thought that being a secretary for Geng Wenyang was a very hard job, but she didn't expect it to be a brisk job with a high income, a good environment, and respect, and it also brought her an unusual feeling that she had never had.

The CEO-level leaders of the company who couldn't see her and couldn't talk about it now have a pleasant face when they see her, and some even take the initiative to show favor to her and deliberately make friends, which makes her surprised and a little proud.

After gradually realizing the benefits of the secretary position, Lu Jing immediately liked this position and never wanted to return to her previous position as a hotel room manager.

Because although they are all serving people, Geng Wenyang is always easier to deal with than customers with different tempers from all over the country.

So when Liu Qing came back, Lu Jing was very worried about being sent back to the hotel, and the whole day was terrifying.

Geng Wenyang called Liu Qing over and ordered: "Liu Qing, you came back just in time, I have something I want to arrange for you to be responsible for doing, I don't know if you want to?" Liu Qing stayed at home and took nine months of maternity leave, which was already beyond the normal allowable leave.

If it weren't for Geng Wenyang's view of the love she had paid for herself and the face of her master, how could Xiao Yanagiqing be able to take such a long vacation without deducting money.

Since Geng Wenyang took special care of her, Liu Qingzhi Entu Bao was also willing to take on some heavy responsibilities for him: "No problem, Mr. Geng!" Tell me something. ”

"That's ......," Geng Wenyang explained, "At present, many secondary enterprises of the group company need to advertise in television, radio, newspapers and other media. You are a journalist and familiar with radio and television and other media. I would like you to be the deputy head of the Propaganda Department, in charge of the advertising business. Would you like to? Hearing that Geng Wenyang wanted to transfer her to advertisement, Liu Qing said with some reluctance: "Mr. Geng, I don't want to leave you." ”

"People always have to improve, you can't be my secretary forever." Geng Wenyang said with a smile: "Your visit to the Propaganda Department is only temporary. The next step is to set up a dedicated advertising agency, which I intend to hand over to you. So it's a challenging task, and it's not for you to live a leisurely life. Seeing him say this, Liu Qing said embarrassedly: "Thank you, Mr. Geng!" Then I'll do the job! Geng Wenyang smiled: "You pack up your things and move to the Propaganda Department tomorrow." I've already said hello to Mr. Wenmei, and she will arrange you properly. ”

"Hmmm! Good! Liu Qing returned to her office next door, and Lu Jing, who had just overheard the reason, was already overjoyed, and she finally didn't have to worry about being sent back to the hotel.

Liu Qing sat on the seat and pondered for a while, then turned to Lu Jing and said, "Sister Lu, you should know, I will be transferred to the Propaganda Department tomorrow." Lu Jing suppressed the joy in her heart and said, "Oops! Congratulations, sister! Liu Qing smiled indifferently and said, "Sister Lu, being Mr. Geng's personal secretary is a good opportunity to improve yourself." I think that as long as you work hard and be loyal to him, he will also give you a future in the future. ”

"Huh?" Lu Jing was stunned for a moment, she didn't expect Liu Qing to say such sincere words to her, and couldn't help but be moved: "Xiaoliu, don't worry." Geng and I have always been old classmates, and with him I can live a good life, and I will never do anything to lose my conscience. ”

"That's good!" Liu Qing glanced at her and said, "I think ...... You still have to sign up for a class to study finance and improve yourself. Because a lot of the materials that Mr. Geng reads are related to financial data, if you can help him from a professional point of view, I think he will value you more. Lu Jing listened and said gratefully: "Sister, thank you for the reminder!" I'll go back and find a place to learn and try to help a little more. ”