For any brand's products, advertising has the power to turn decay into magic. As long as they are willing to spend a huge amount of money on advertising on TV, the audience will gradually accept the brand and recognize and evaluate the product with the image in the advertisement.

After Liu Qing moved to the Propaganda Department to be in charge of advertising and publicity, he immediately gave full play to the advantages of being a reporter, and successively contacted many TV stations at the provincial and municipal levels to broadcast advertisements for various products of the group company during prime time, the most important of which was to promote the latest washing series products launched by the daily chemical company.

The wind and rain send spring back, and the snow welcomes spring. On the eve of New Year's Day in 2000, a heavy snowfall came unexpectedly, shrouding the entire Baicheng city area in a blanket of silver.

On the last day of 1999, Binhai Wenyang Holding Group Co., Ltd. held its annual summary meeting in the large conference room of the group company as usual.

Sitting at the front desk of the venue were Chairman Geng Wenyang and five deputy general managers, including Xin Rong and Gan Ruolan, who hurried back from Shencheng and the capital to attend the meeting.

A new face has been added to the stage, she is Yu Hong, who participated in the annual summary meeting for the first time. In order to increase her efficiency in her work and reduce constraints, Geng Wenyang specially appointed her as the chief engineer of the group company, and concurrently served as the chief engineer of the high-tech R&D center directly responsible to the chairman, so she was qualified to sit at the front desk of the summary meeting of the group company.

Geng Wenyang first introduced the new chief engineer Yu Hong to everyone: "This is Dr. Yu Hong, who graduated from a famous university in the United States. It took me a lot of money to invite her to serve as the chief engineer of our group company. In addition, she is also the chief engineer of the high-tech R&D center, specializing in the research of high-tech microelectronics technology. I hope you will cooperate wholeheartedly with her research work in the future! When everyone here heard Geng Wenyang praise and attach importance to Yu Hong so much, they couldn't help muttering in their hearts: "What is the origin of this Yu Hong?" The chairman actually took such a fancy to her, presumably because she had her own unique ability. Xin Xudong, Du Chengdong and others saw that Yu Hong had just entered the top leadership team of the group company, and they were slightly unconvinced: "We all started from scratch and followed Lao Geng Zhen's guns. This girl didn't do anything, and she became the chief engineer of the important group company with just a Mi Guo academic certificate, which is really unconvincing. Jin Shoufeng secretly said happily in his heart: "Xiaohong has become the chief engineer, and we will have a backer in the future, and we no longer have to worry about being excluded and suppressed." After introducing Yu Hong, Geng Wenyang introduced the production and operation of various enterprises this year: "The output value of the group company in 1999 reached 2.8 billion yuan, and the net profit reached 4.2 billion yuan, all of which exceeded the target set last year. I would like to thank you and tell you the good news that in order to reward you for your hard work for a year, all employees of the group company will be paid an additional month's salary at the end of this year. When everyone heard that they could get an extra month's salary, they couldn't help but smile.

Geng Wenyang said: "The new office building of the group company has been under construction for two years, and it is estimated that it will be completed and moved in in the second half of next year. In that case, next year's wrap-up meeting should be held in the new office building, so this is the last time we will meet in this room, and we will see you again next year in the new big conference room! "Inadvertently, the 420 project has been under construction for two years.

Han Jianguo and others recalled the situation when they held a meeting together to study, and couldn't help but feel that time passed quickly, and the chairman's prediction was about to come true in an instant.

Geng Wenyang continued: "The year 2000 is the first year of the new century, and we must greet the arrival of the new century with more brilliant achievements. I announced that the group company will achieve the target of more than 3.4 billion yuan in output value next year, and its net profit will reach more than 680 million yuan. "Although next year's plan target is about 20 percent more than that completed this year, after this year's experience, the heads of the secondary companies have a bottom in their hearts, so they do not feel too much pressure on the goal proposed by Geng Wenyang.

In particular, Han Jianguo, whose electronics companies have increased by more than 30 percent in various indicators compared with last year, has not taken the 20 percent increase request to heart.

After Geng Wenyang commented on the various companies, he suddenly changed his words and said: "The construction of the new school of electronic industry has been completed, and it can be moved in after New Year's Day." However, there has not been much progress in upgrading the school to a higher vocational college, and there is a big gap between the goal of upgrading to a higher vocational college in one to two years that I proposed last year. He paused and continued, "There is still a year left, and I hope the school management does not let me down, otherwise I will be held accountable." Hearing the word accountability, Deng Yihe's forehead in the audience suddenly sweated.

He scolded in his heart: "It is simply impossible for a junior secondary school to be upgraded to a junior college within two years." Geng Wenyang threw this kind of problem at me, wasn't he deliberately embarrassing? Geng Wenyang saw that Deng Yihe's face was not worried, and deliberately asked: "President Deng, there should be no problem for you to complete the goal of upgrading to a higher vocational college next year, right?" Deng Yihe said with an embarrassed face: "This ...... I'm afraid it's harder! Deng Yihe dared to openly disagree with Geng Wenyang in public, and the faces of the participants couldn't help but change greatly.

Geng Wenyang was not annoyed at all: "Then how much time do you estimate it will take?" Deng Yihe didn't take the task of upgrading the school seriously, and he basically didn't do much work in the past year, so how could he estimate the time node.

"Uh...... This ......," he scratched his ears and cheeks anxiously, "I'm afraid it will take five or six years." ”

"Five or six years?" Geng Wenyang smiled and said: "According to your efficiency, the daylily is also cold." ”

"School upgrades are not trivial." Deng Yihe hurriedly defended: "It involves all aspects, and it cannot be completed in one or two years. ”

"Isn't that right?" Geng Wenyang sneered: "I remember this time last year, I told you on the spot to clarify the goal requirements for the electronic school. You didn't raise any objections at the time, so why don't you say it now? ”

"Well, ......" Deng Yihe thought at the time that Geng Wenyang, like the previous leaders of the Electronics Bureau, was just talking about next year's requirements, and even if he couldn't complete it, he would criticize at most two sentences, but he didn't expect him to take it seriously.

"Principal Deng, I don't raise idlers here." Geng Wenyang said unceremoniously: "If you feel that you can't do this principal, you can take the initiative to resign." I'll ask someone else who can do it. This sentence came directly to his face, Deng Yihe only felt a wave of anger rushing to his head, and slapped the table with a snap: "Geng Wenyang, if you want to get rid of Lao Tzu, just say it, you don't need all kinds of high-sounding excuses." As soon as this remark came out, everyone was shocked.

Wang Xiaoyi, who was in charge of security, saw that he was openly singing a duet with Geng Wenyang, and couldn't help but stand up suddenly, so he wanted to transfer the security guards outside to do something to this guy.

Geng Wenyang said with a calm face: "I gave you a chance, but you didn't cherish it." Since you can't complete the task I have assigned, then you can only leave. Wang Xiaoyi heard Geng Wenyang's words, and hurriedly stepped forward to grab Deng Yihe, who was about to go crazy, and dragged him out without saying a word.

After Deng Yihe left, Geng Wenyang said: "I'm not unreasonable, you can find a reason to explain if you can't complete the task." But if you deceive your superiors and subordinates and don't do the real thing, then I can only say sorry. "Dealing with Deng Yihe decisively is tantamount to killing a chicken and showing it to a monkey.

Only then did everyone present understand that their boss was not a good stubble, and they must not use fake vatiness to fool his mind.