Chapter 637 High-end Chinese clothing brand
After inspecting the Panda TV station, Xu Zhengdao went to Phoenix Industrial Company non-stop. As an industrial company under the Mythical Group, Phoenix Industrial is undoubtedly the earliest and the first listed industrial company.
Xu Zhengdao is also very satisfied with the performance of this company. Although White Tiger Technology makes a lot of money, technology companies also burn money very much. On the contrary, Phoenix Industry will create a lot of profits for the group every year.
Similar trendy stores and supermarket companies have been spun off into Phoenix Industrial. Even so, the current valuation of this company in the stock market has reached a market value of about 80 billion. It is the company with the highest market capitalization among the three listed companies.
And Phoenix Industry did not move to the Mythical Industrial Park, and even the core business of Phoenix Industry is clothing. At present, the garment factory under construction in the SEZ is also the garment enterprise that recruits the most employees among the garment enterprises in the SEZ.
Relying on the relatively low wages in the mainland, the clothing produced by Phoenix Industry has great competitiveness in the world. With the increase of buyers, the number of orders received by Phoenix Industry every year is naturally increasing.
For the Special Zone, Phoenix seems to be expanding its factories every year and recruiting more and more employees. The most rare thing is that compared with other garment factories in the Special Economic Zone, Phoenix Industrial's garment factories are treated the best in all aspects.
Many young people from other places who want to work in garment production will give priority to Phoenix Industry. Because they all know that the benefits of this company are really much better than those of other garment factories.
During the visit to Phoenix Industry, Xu Zhengdao also said in a timely manner: "At present, our trendy clothing has a certain reputation in Asia. Among the mid-range apparel brands, our reputation and sales are undoubtedly the best.
But if we want to truly become a leader in the apparel industry, then we also need to build more apparel brands. Next year, the company will launch a high-end clothing brand, named after Phoenix.
As for the type of clothing, it focuses on Chinese-style clothing. At that time, the company can organize some people to go to the mainland to find some craftsmen who understand embroidery and ancient clothing design and production, increase their knowledge, and increase the company's heritage.
If you don't quite understand what I'm asking for, then I'll give you an example. Nowadays, many young people in Hong Kong like to wear wedding dresses when they get married. But you should all have heard of the wedding ceremony of eight sedan chairs and ten miles of red makeup in ancient times, right?
I hope that in the future, Phoenix Clothing will become the most high-end clothing brand in the hearts of Chinese people. Those Chinese families who get married or get married will prefer the wedding dresses made by our company. This brand is not in a hurry, but I hope to produce high-quality products. ”
"Yes, Yan Dong, we must organize a team of designers to learn more about these costumes."
"Well, in ancient times, our silk would dominate the world, so why not now? As a garment company, we not only want to design novel and popular modern clothing, but also develop more new fabrics and clothing.
Similar to ancient linen, in fact, if you know something, you will know that clothes made of linen are actually more breathable and comfortable than modern fabrics. Since we want to build a high-end brand, the fabric should be novel, and the style should also be high-end. ”
Every year when he inspects these companies, Xu Zhengdao assigns some new tasks. For the management, all they have to do is to follow the instructions and complete the tasks they have assigned. If you can't complete it, and you can't give a reason, it's naturally unqualified.
The treatment of the Mythical Group is indeed good, but the company also does not support idlers. The management team of any company knows the truth that those who can go up and those who can't go down. If you can't do it well, then leave and replace it with someone who can do a good job.
When Xu Zhengdao left, the year-end bonus of Phoenix Industry was also approved. This year's year-end bonus is not only given by Heung Kong Company more than in previous years. Even the garment factories in the mainland, Xu Zhengdao also added them in particular.
In his words, Phoenix Industrial's performance this year is so good, and the mainland factory has contributed a lot. Although the salaries of mainland workers are higher than those of other peers. But the year-end bonus is such a thing, and we can't forget the credit of those employees.
The result was clear when the news came back to the mainland company. Those female workers who also began to prepare to go home for the Chinese New Year were naturally very happy when they learned that the company would give them a three-month year-end bonus this year.
"Wow, three months, isn't that a few thousand dollars more?"
"Yes! According to the supervisor, this is the chairman's personal instruction. The three-month bonus is calculated based on your annual salary for the year. If you have a salary of thousands every month, the bonus is more than 3,000 yuan. ”
"Really? That's great! With so much money, my family may be able to build a new house next year. ”
For these young female workers, they are very fortunate to be able to work in Phoenix Clothing Company. As a foreign-funded garment factory, they have always adhered to the merit-based recruitment criteria when it comes to recruiting workers.
Many female workers who have worked in other garment factories often come to apply when they learn that Phoenix Garment Factory is looking for jobs. If they are hired, they don't even want the wages they previously mortgaged from the factory.
Because they all know that as long as they can work in this foreign-funded garment factory, the salary is much higher than that of the previous factory. And when you enter Phoenix Clothing, in addition to the salary, the treatment in terms of food and accommodation is also much better.
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On top of that, Phoenix Apparel is different from other garment factories and has built a library within the company. Some female workers who want to improve can get the opportunity to learn privately if they are willing to work hard.
Many of the company's current team leaders and supervisors are promoted from outstanding employees. Because of this, Phoenix Clothing has also become a well-known large company in the Special Economic Zone, but it is a headache for other peers.
But these companies know that Phoenix Clothing Company is not easy to mess with. As a foreign-funded company with the background of a listed company in Hong Kong, it is highly valued by the SEZs. The reason is that clothing companies use foreign exchange to pay taxes every year.
This kind of difference is also very rare in the Special Economic Zone. The second is Phoenix clothing, which is very active in paying taxes. Unlike other companies, which find ways to evade taxes, Phoenix Industrial pays taxes legally according to the system.
In fact, not only Phoenix Clothing Company, but also the enterprises invested by Mythical Group in the mainland. In addition to enjoying some investments, the negotiated preferential tax conditions, the cooperation and support given in other aspects are undoubtedly unique.
Because of this, the leaders of the inland provinces hope that the Mythical Group will invest in their provinces. The three new provinces added last year also saw the benefits of the investment of the mythical group, which can indeed drive the economy.
In this case, there are also many provinces in China, hoping that the above will give more investment shares to the Myth Group. In that case, they can also introduce the hotels and shopping malls of the Mythical Group to create a business card for attracting investment.
This year, the steel plant has been successfully landed in southern Fujian, and even the basic project has been completed, and the main project is being built as soon as possible. Perhaps in another half a year or so, the steel plant will also start trial operation.
At that time, the high-quality steel produced by the steel plant will also fill the gap in the current domestic special high-quality steel. Therefore, the domestic steel counterparts are more eager for the commissioning of the Mythical Steel Plant than the Mythical Group!