Zhou Jian didn't feel that he had any problems.

When he first started joining, he just wanted to mix up the time, and he didn't have a better choice.

It's just that after joining the company, seeing Wu Zhou, a junior who is one year younger than him, become his own boss, it is impossible to say that he is not envious.

When I was still worrying about employment, he was already the boss. “

And the time he worked afterwards, he could be regarded as watching the sales of the store, which increased day by day, and in less than a month, the sales volume increased several times.

After a cursory calculation, a profit figure that made him jealous was calculated.

He was immediately moved, and he felt that this was an opportunity for him to get rich.

If you don't catch it, you're sorry for the opportunity God gave you, and you will regret it in the future.

It's just that after starting to act, it costs money to register a company, office location, etc., and he is just a student, where can he get so much money.

I found a good friend and partnered.

With the work experience of the "Wu Zhou" company and the actual "operation" results, yes, to the outside world, what he said is that Wu Zhou's store is operated by him.

In the end, he invested 2W+ technology in shares, and his friend took 8W, and the two of them each took 50% of the shares.

After that, my friend directly bought a company, rented a place, and Zhou Jian recruited people, bought goods, and copied Wu Zhou's store products one-to-one.

E-commerce is not a new thing now, but Wu Zhou chose the product, and when he put it on, he sold it directly, and he didn't see Wu Zhou's cost investment at all.

So even if I don't know why the products selected by Wu Zhou's store can sell well, I already feel that those are gold mines in front of me.

Make a picture that is exactly the same, so that consumers can directly perceive and feel that the products are exactly the same, and now that the price of the products on the shelves of Zhou Jian is lower, then consumers are not fools, they will definitely choose him.

Wu Zhou's store does not have any paid investment, and it is easy to sell goods, that is to say, these products still enjoy a very large traffic dividend period.

Wait a minute......

After Zhou Jian saw the opportunity, he also did a while of analysis. Even for this reason, I have been making up for my e-commerce knowledge, and I have also seen a lot of e-commerce experts.

Otherwise, it is impossible to fool friends.

In fact, even if Wu Zhou doesn't dismiss him, he will also leave, his own company has been built, he can be his own boss, why should he be an employee.

It's just that it's blown too well, and now there are some problems.

"Why is there no sales at all, shouldn't it? What the hell went wrong. Zhou Jian scratched his hair vigorously, his eyes were bloodshot, and he was already a little anxious.

Seeing that it has been on the shelves for almost a week, a total of 8 orders have been issued, of which 7 orders were brushed by themselves.

Obviously, Wu Zhou's products will be sold when they are released......

Since there is no traffic, then buy traffic through the train......

Zhou Jian started the road of 'driver' on this day.

Zhou Jian's distress, Wu Zhou didn't know, and he wouldn't waste time to deal with it.

Even Zhou Jian's main picture was almost completely copied by himself, and Wu Zhou didn't pay much attention to it.

In fact, Wu Zhou complained that his products had to be removed from the platform.

However, there is no sales at all now, so why complain? Is there anything to lose?

It's a waste of time and energy, and it's not working.

And during this time, Wu Zhou's focus is not on this cup, but on the full launch of its own brand.

Own brand, own design, and then do a good job in brand building.

After the product is selected, during this time, I am contacting the processing plant, contacting the packaging material warehouse, and contacting the design company.

In this set, the cost of each product needs to be at least 1w+ or more, which is just a few days of profit.

And after the product is put on the shelves, because Wu Zhou has his own independent and controllable traffic, he doesn't have to worry about the product not being sold, and he doesn't have to worry about inventory.

For this alone, Wu Zhou has killed 99% of similar businesses in seconds.

For example, Apple mobile phones and Xiaomi mobile phones, assuming the premise, the profit of both mobile phones is 50%.

However, Apple's mobile phone supply chain can achieve almost zero inventory, so 50% of the profit is completely in the bag.

As for Xiaomi, 100w mobile phones, sell 50w units, and leave 50w, then the profit is equal to 0.

However, Xiaomi is not the only one, and the vast majority of manufacturers are like this.

If you don't want to, you can't.

However, Wu Zhou is different from Apple.

Apple is strong in its control of suppliers, and his 'inventory' risk is not absent, but it is transferred to suppliers.

Wu Zhouqiang has traffic, so the goods can be sold, and of course there is an inventory risk.

Of course, there are other ways to solve the inventory problem, but it is just how difficult it is.

In terms of brand, since it is called Qiaofeijia, Wu Zhou's idea is to "give the best love like a family"

Therefore, the product must be good, will not cut corners and use secondary materials, and it is best to find materials that are better than the industry's leading brands.

Secondly, we must design products on the basis of user pain points to solve consumer problems.

Products that don't solve consumer problems are waste and garbage.

Again, the appearance has to pass, and everyone has a love for beauty. Analyze the consumer group of the product, find their consumption preferences, and then find other categories of products according to the same consumption preferences, analyze their consumption preferences, and finally find the elements that can be integrated into their own products. After this set, Wu Zhou's talent value has been upgraded, otherwise, he may not be able to figure it out if his mind explodes.

Finally, the packaging, the packaging is the first direct contact of consumers with the product, this is the first image of the product, it must not be bad, you can refer to Apple's packaging, minimalism, texture, and unity.

The outer packaging of all cups, even if the capacity is different, is at most the difference in the size of the inside. However, the external packaging specifications are uniform.

In this way, the company can also print packaging materials in batches, generalize, and maximize the loss of packaging materials.

For other details, Wu Zhou will explore and optimize them little by little in the follow-up.

You can only think of what you think of first and do your best to do it well.

During this time, Wu Zhou also established the company's official account and Shake Hand account by the way.

Since it is to be a brand, there must be a window for consumers to understand the brand.

Let consumers trust the brand and like the product, and then they can become loyal users.

So, do a good job of content.

In terms of content presentation, there are many kinds.

But in the early days, Wu Zhou wanted an authoritative endorsement to improve consumer trust.

For example, in 20xx, the xxx research institute spent xx years to develop xx new materials, which are 82% lower than traditional xx materials, xx heavy metal residues (this is called selling anxiety), and 15% lighter weight (this is an optimized experience......

Introduce consumers to the highlights that they are most likely to accept, of course, this point is best not available in the industry, or very few. Otherwise, if there is no difference from the material of mainstream products, Wu Zhou is tantamount to promoting his peers.

Compare with the top high-quality brands of the same industry, and use the 'poor' of high-level opponents to compare the grade of their own products.

This is called porcelain marketing.

Of course, it is impossible for Wu Zhou to do this video by himself, and he still has to find a professional organization outside.

Professional things still have to be done by professional people.