With the approach of Double 11, the sales of the store have also been suppressed a little, and the conversion rate has even declined slightly, but the increase in the number of additional purchases is very obvious, which is much higher than the daily one.

According to the ratio of previous purchases and conversions, Wu Zhou estimates that on Double 11, the store's sales will be more than six times that of normal days.

After making an estimate, the goods must be prepared in advance, not only to prepare the goods in their own small warehouse, but also to package them directly.

If the goods are packaged, the company's original storage location is not enough, so they directly contacted SF Express and asked them to help think of a way...... But the increment is too obvious, it has been rising, it has been rising, and the speed of this increase only takes a month, and it is definitely enough to meet the standards of large customers.

Different customers must have completely different services.

Recently, other couriers have also taken the initiative to contact Wu Zhou's side, and the lowest price has been pressed to 4 yuan, and said that if there is a quantity, it can be discussed later.

The price that SF Express is now giving to large customers is 6 yuan.

For a better customer experience, Wu Zhou still chooses SF Express, even if other express delivery is cheaper, it will not be changed.

At present, in addition to SF Express and Jingdong, most of the other express delivery is directly thrown to the rookie post station when it is delivered, regardless of large and small pieces, regardless of whether there is someone at home, and even the customer takes the initiative to contact the express delivery person, and the express delivery side does not even answer the phone.

Wu Zhou still attaches great importance to this service.

Of course, all this is built on the premise that there is profit.

No business is charity, because most of the companies that do charity cannot survive, and their services need money

Because of Zhou Jian's matter, Wu Zhou's own brand route is also accelerating.

Contact the factory, buy samples, finalize cooperation, modeling, proofing, testing, etc......

There are a lot of things, just this contact factory, it takes the longest time, of course, Wu Zhou is not looking blindly, but has a direction, directly buy a batch of industry head products, find their agent processing factory, sort out the list, and then contact.

The small brand has no popularity, and the small amount is unwilling to cooperate, so Wu Zhou directly finalizes the amount, and if the amount is small, he will directly pay the liquidated damages.

It was only after this that the factory was willing to cooperate.

Good products are not short of sales, and good factories are also not short of orders.

Small orders and large orders, the effort is similar, but the actual results are completely different. Therefore, large factories will also make deletions to partners.

Three or five partners can support all production capacity, why more than a dozen......

Wu Zhou hopes to make this cup before Double 11 and directly replace the products of Taobao stores.

Therefore, all the progress was personally promoted, and there were not many pies in the early stage, and Wu Zhou gave in mostly.

For the factory, Wu Zhou, a customer, has only an average order volume, but the communication is smooth, the profits are in place, and there are few things. Then cooperation is cooperation.

Around 11.7, the first batch of goods, Qiao Fei's couple's cup finally arrived. On the day of arrival, the detail page and main image of the main product were immediately replaced.

At the same time, other stores.

"What's going on this year, our sales are so sluggish?" The e-commerce manager of Hakoujia pointed to the sales data on the computer screen and asked the operation.

Hakou thermos cup has always been the top brand in the domestic thermos cup category, in recent years, double eleven, sales can increase by at least 50% year-on-year, very moisturizing, but this year's sales are only slightly higher than in previous years, less than 20%.

With this kind of sales now, if you want to complete the department's KPI performance, Xuan. If the performance can't be completed, how can you get your performance bonus.

"Manager, we found this problem at the end of last month, the main problem that the growth is not up to expectations is that our high-priced thermos cups cannot be sold this year, and our thermos cups within 100 yuan, the growth rate is still OK, and individual new models have the potential to become popular in the industry. However, the price of more than 100 yuan has suddenly languished a lot this year. In the same period last year, five or six hundred products at this price were sold a day, but this year, more than 400 were sold a day, and they are still declining, and sales have dropped by 30% ...... all of a sudden. Hakou's operation is also bitter and sad.

Although their product line is rich, although the sales proportion of individual products is not high, the sales of high-customer products are too high. But fortunately, there are low customer orders on the top of the product, which can rise with the trend, if the overall performance is down, then he will really cry.

"How's the Chef and Haas's cups selling?" The price of more than 100 yuan is mainly because these two brands sell well, and other brands ....... It's just the rest, he doesn't pay much attention to it, it's not necessary.

"Haas has recently opened a lot of specialty stores, and I have done a lot of product routes, I have a look at those stores, and the sales are okay, and the chef has promoted more ......recently." In terms of perennial experience, if my sales have declined, it must be that the main competitors have made some new moves, and at such a high price, ordinary small brands cannot sell so high...... So he subconsciously felt that this was a new move by Haas and the chef.

As a professional operation, the manager's question is temporary, and his answer is also a temporary patchwork, because it has not been seriously analyzed before.

But this can't be blamed, people are inert, and even if the sales growth is not as expected, this is still growth.

Since it is growing, the problem can be covered up, and it is still indispensable. So salted fish is a little better .......

Otherwise, why do you want to do the operation of big names, isn't it just to save worry.

The operation of Haas's house is similar, the brand takes the route of 'rural' surrounding the city, and there are many products, so the operation of individual stores looks at the sluggish growth of sales, and the first suspicion is that the company has opened a few more stores for authorization.

Let the sales be scattered.

Of course, not all operations go unnoticed about the problem.

The operation of the chef's house is concerned, the reason is that their family mainly does high customer orders, and the lowest ones are almost more than 100 yuan, so in their daily work, they will focus on competing products with high customer orders.

Previously, when the Wuzhou store was able to measure its capacity around the end of October, the operation of the chef was adjusted accordingly.

For example, a couple's matching model was added, but the final effect was not obvious.

Wu Zhou's store has also been added to his list of surveillance stores, and as Double 11 approaches, sales continue to increase significantly.

He made a plan to deal with it.

How to target a couple of water glasses at the Joffe's house

1: Product

Through the integration of the company's existing resources, we will make a similar but our own characteristic product, and the price will be similar.

Use brand advantages to form a dimensionality reduction blow to attract the consumer group of Qiao Fei's couple's water cups.

2: Traffic

The search traffic that intercepts it also includes referral traffic

Use the main keyword of Qiao Fei's single product order, and gradually increase the number of pit products and confirm the number of recipients through the form of swiping orders.

Improve the search weight of your own products for keywords.

In disguise, Qiao Fei's single product was demoted.

3: Pull up conversion

First of all, imitate the layout characteristics of Qiao Fei's main picture and make a similar model, and then combine the brand advantages, with the same price, the conversion rate can definitely exceed the conversion of Qiao Fei's family. In this way, the platform's display of Qiao Fei's water cup can be reduced.

In these three steps, each step is divided into time nodes, estimated sales, cost investment amount, and estimated final effect, which is more detailed.

Large companies are in this trouble, of course, it is not to blame, after all, the cost of this plan is still relatively high, the preliminary estimate of the cost is more than 300,000 yuan, and such a large amount of temporary investment must require the consent of the superior leadership.

Of course, he is also confident that after the plan is successful, he will intercept the traffic of Qiao Fei's single product, and eliminate the advantages of the other, not only eliminating the opponent in the bud, but also getting a stable growth of the explosive model, killing two birds with one stone.