Chapter 24 Attention
The price of rising performance is a decline in the value of traffic.
If it was before, Wu Zhou would actually have added a few new links at most to diversify risks.
After re-linking it, it's a big deal to take the previous link down. Anyway, it's already in the off-season. Direct and hard, the gains outweigh the losses.
But who made Wu Zhou feel bad during this time.
There is no outlet for it, so I can only suffocate it in my heart.
Therefore, the targeted actions of the chef are also tantamount to giving Wu Zhou an excuse, and Wu Zhou's counterattack is of course not small.
The targeted measures were implemented for a whole week, and then the target was slowly lifted.
However, the traffic of the market has also declined rapidly after the year.
In addition, the decline in the sales of the ranking is serious, and the weight of this link is also really declining, so even if Wu Zhou relaxes in the follow-up, the hot state of the chef is still half dead.
In the past week, the sales of the chef's store fell by 50% compared to the previous week, and the sales of the broader market fell by 8%.
The chef's shop is far underperforming.
The operation of the chef's house has also been reprimanded many times by the department manager.
At the beginning, that is, to talk about it, we should pay attention to the points, we must have measures, and we must find a way.
But after not seeing the effect, the department manager directly began to break out. Looking at the operation, there is something wrong with the eyes.
"This matter, you make a summary report, make it into a ppt, and I will see it before I go to work tomorrow. Also, the effect of the 30w funding cost is sorted out by the way. “
This incident made the department head deeply question the professionalism of his operation.
When the chef's operation heard this, he was stunned for a while and nodded, "Okay, manager." “
Blessing and misfortune are not a single line, and this is a cool rhythm for yourself.
He began to reflect on whether he had lived too comfortably during this time. After achieving certain results, it seems that I haven't taken the initiative to learn and improve myself for a while.
I've been complacent with the operation of a ka merchant......
Now I can't even analyze why the product is declining.
Thinking of this, he found an operation group that had already blocked the news, and he used to be in this group often in the water, blowing fish, but later he felt bored and blocked it directly.
"Ladies and gentlemen, ask you for a favor, help me analyze, how this store is productive, if anyone can analyze it, I will pay for the paid service......"
After the operation of the chef sent out the information, the group gradually became lively.
"Is it paid, is it paid by meat?"
"No kidding, after analyzing it, if it is reasonable and there is no problem, I will pay him 10,000 immediately. The group members can testify. ”
"I'm rubbing, you're not from the chef's family, the account has changed? Your old man is a big cow. ”
"No substitution, it's still me." As he spoke, he also dealt a work card.
After that, the group became more and more lively, and everyone was even more curious about the store where the chef's operation analysis helped.
After all, a store that makes a big cow feel helpless, of course, they are also curious.
And some people in the group have noticed Wu Zhou's shop in the mouth of the chef.
After all, the performance is there, and the performance flow is barely a top in the daily necessities category.
What's more, it's still a three-no brand.
"The great god has also noticed this store.,I paid attention to this store last year.,I don't know how to start at all.,I can't copy it if I want to.。 If any god can analyze it, please send me too, and there will be paid services for the same time. I give three thousand, small operation, can't give too much. ”
"Is this operation in our group?"
"Doesn't seem to be."
"Taobao store, third-tier brand, this performance, cattle ...... This is an absolute bull. “
All operations are clear that the ability to operate cannot be based solely on performance.
A big-name operation may casually put a product on the shelves, and the annual turnover can exceed 100 million.
But the vast majority of small brand operations, after the top grade, do not even have traffic. has been struggling with the survival line.
So, the big brands are, as long as there are no surprises, most people can do it.
And small brands are, as long as there are no accidents, most people can't do it.
If you can make a small brand, or even succeed again and again, that ability is absolutely ...... Daniel.
The more they chatted in the group, the more people paid attention to Wu Zhou's store.
There are even some people who want to contact Wu Zhou through customer service channels and want to go for an interview to apply.
Of course, in fact, it is actually stealing teachers......
As for more, it's dumbfounded.
"This traffic is going too well, and the recent market situation can actually rise against the trend, this will not be a self-contained traffic...... Big V's shop. “
"Do you know anyone, ask for a recommendation, I want to find a great god to apprentice."
"Together."
"Our boss just told me, let me dig it, the salary is arbitrary, and the profits are all owned by him, as long as he has the amount. If any of you can get in touch, please help me talk about it......"
"This kind of thing, you have to be helped, I think your boss wants to fire you."
"Oh yes...... Forget it, I retract what I just said, and you just don't say it. ”
The group was rarely lively.
It's just that I don't know how to analyze the traffic reasons of this e-commerce store.
There are many people who have tried the analysis curiously, but the result of the analysis is confused.
But the more I don't understand, the more mysterious it is, and the more I feel that I run a cow.
I am always waiting in the group to see who can analyze it.
It's just half an hour, an hour later.
One after another, people began to give feedback in the group.
"Surrendered, I can't analyze it, the Tao department now has traffic support, how do I think it's much better than our Tmall store, it's much easier."
"Which great god has the answer, has it been shared? If you can, send me a copy by the way, and I'm willing to pay. "By the way, I also gave Aite the operation of the chef's house that he said he would pay for at the beginning and the operation of another unknown small shop.
"No one sent me."
In the blink of an eye, it's time to get off work. Although the group is still lively. But there is still no answer.
However, because there was too much discussion, everyone was extremely curious, and some people even went to Wu Zhou's store to buy some samples to see if it had something to do with the product.
On this day, the industry market fell by 1%, and Wu Zhou's store sales rose by 35%, which was a windfall.
Far away in Cloud City, even Wu Zhou didn't know what was going on.
How did this natural traffic transaction more than triple for no reason......