Since you have decided to break through from the snack channel, of course, you must do a good analysis.

If you want to do a good job, you must first sharpen your tools, which is also Wu Zhou's habit all along.

Accurate traffic is only pushed to those who want to buy, not that they have to buy it.

Furthermore, the upper limit of accurate traffic push is the upper limit of traffic in this industry.

Wu Zhou needed to get attention, and then let them take the initiative to find it.

Then it must be able to make a big enough impact, targeting the main sales model, as well as the traffic model is the most appropriate way.

Silently muttered, sorry.

Then Wu Zhou began to select products.

In any case, the product must still be attached to Qiaofei's family, after all, it is its own brand, and it still pays attention to word of mouth, so the product must not be used.

Buy the main competitors of the top brands first, and then look for other similar products.

Taste the taste first, select the best, and finally find the OEM factory through the information on the package.

The addresses of these factories are then found through public channels.

Many factories can even be contacted directly on Alibaba.

For preliminary cooperation, Wu Zhou selected 3 partners and 3 corresponding products.

Daily nuts, nut gift boxes, jerky gift packs

The price is more than 100 yuan.

The sales volume of the industry is above 5w+.

If you want to kill them, then you must surpass them.

The total estimated monthly shipments of the three products are more than 20w+

The corresponding sales must be around 2000w.

This volume can be rushed directly into the snack category ka.

In order to avoid causing too many unnecessary troubles and misunderstandings, other extended products other than the three main products will also be put on the shelves simultaneously.

For example, the single product links of various subdivided nut preserves products in the daily nuts.

Links to various meat and dried tofu products corresponding to the jerky gift package.

Of course, the price will definitely not be low, but we still have to do some mass sales, and we must make the price up.

Ten yuan sells for 1w order, and it is only 10w, but 100 yuan only needs 1w order.

But the manual workload is directly reduced by a factor of ten. The storage area can also be reduced by at least half.

These are hidden costs.

The taste of the snack is definitely the most important thing.

Good quality and taste make people want to run for it, and most people like to share what they think is good.

Secondly, the packaging of the product can be interesting or useful, so that consumers can have a sense of surprise when they receive the product. And so on and so forth, and many other details. Wu Zhou is going to take the route of being a brand.

There will also be a lot of attention to detail.

Of course, these all require costs, and this is another reason why Wu Zhou has to do high customer orders.

Only with a high customer order, these costs can be covered, ten yuan of things, even if the cost of the product itself is 0, he only has 10 yuan at most of the activity fee, to provide additional services.

And for 200 yuan of things, he may have 100 yuan of activity expenses.

Of course, the actual experience between the two is very different.

There are many details to consider, and the angle of things obviously cannot be pushed forward quickly.

During this time, Wu Zhou, the main cup of the store, was frantically smashing sales with traffic, and the traffic of a single product link reached the upper limit, so open a few more links, and the styles were also different.

The same is a cup, two cups are couples, and a single cup is called a male or female model.

More than a dozen of a box, that is called a group purchase.

These links are also very fast, after all, they are all ready-made, and there will be some overlap in the traffic of each link, but the overlap is not too high.

Therefore, during this period, under the premise that the traffic of the entire market is declining, Wu Zhou's store sales continue to rise against the trend.

After the year, the sales will go from 30,000 to 3.5w, 5w, 7w+, and the sales volume can even exceed 15w+ during individual festivals.

In March, the sales exceeded 326w, and the second child of the platform came to him and asked him to open a Tmall store.

If not, they have someone on their side to help.

At the same time, Xiao Er, a Tmall supermarket under the Tmall platform, also followed.

"Dear, join our Tmall supermarket, and I'll give you category resources when you join."

Because it is to be a brand, so the Tmall store should still do it, this time, Wu Zhou agreed.

As for Tmall Supermarket, it is actually similar to JD.com's self-operated platform.

The merchant genuine authorization chain, and then delivered to the Tmall supermarket platform, the platform charges platform fees and logistics fees.

And, of course, there are the billing periods.

It will take at least 7 days to place an order and prepare the goods to the warehouse of Tmall Supermarket, and it will take another three or five days for the platform to transfer it.

The turnover of goods in this part of the time must be an idle flow of funds.

Coupled with the settlement rules of the platform, it is a fixed point in time.

In general, it is necessary to press the payment for at least about 50 days. If it is calculated according to the sales volume of the industry, that is to say, at least 200w of funds need to be pressed.

Of course, 50 days is at least the minimum valuation, and most merchants are thankful that they can make the payment to 60 days.

For Wu Zhou, who is currently extremely short of money, this amount of funds is a little too much.

Wu Zhou also directly told Xiao Er of Tmall Supermarket.

"It doesn't matter, we have a supply chain finance business, as long as the product sells well, the loan directly follows the sales, the more you sell, the more you borrow, and the minimum annual loan interest rate is only 6 points." Xiao Er was very active and enthusiastic to solve Wu Zhou's doubts.

The position of the department store category in Tmall Supermarket is very awkward, and the products are daily necessities, so the platform of Tmall Supermarket must be there. However, the product is a durable good, so the output of a single product is relatively low, and the repurchase is also low.

The department store category has the largest number of storage slots on the entire platform, but the sales output is the last.

At present, the top 1 brands in the department store category have only sold more than 5 million a month.

And Wu Zhou's brand can be sold through Taobao stores for 300w+ brands.

If this is put on the shelves of Tmall supermarket, and the higher weight of the Tmall platform is superimposed, even if the sales volume is only half of that of Taobao stores, it will be fine...... My own annual growth KPI can be regarded as solving most of the pressure.

Even if he found out a little late, it made him regret it a little.

Wu Zhou thought for a moment and agreed.

"If you can take out a loan, then there will be less financial pressure, although there is loan interest, but it is only about 6 points a year, which is completely acceptable, and it can even be said that it is very suitable."

The most important thing is that if the loan follows the sales, this kind of self-operated platform, the sales must be to abandon the platform deduction points and collect the payment.

After all, the deduction point is the platform's money, and the payment is the merchant's money.

According to the current profit situation of Wu Zhou in the store.

The inventory value of 50 days turnover, as long as the goods are sold, should not occupy Wu Zhou's funds in the end, and perhaps because of the better profits, the actual 300w cost of the goods can be loaned out more than 4 million.

Also, the larger the sales volume, the greater the ability of Wu Zhou and the factory to negotiate the account period, just started to cooperate, there is no basic quantity, Wu Zhou and the factory do not have an account period, spot payment.

But in the near future, after even catching up with big names such as chefs, the salesman who ignored Wu Zhou's love before now has to take the initiative to call and send some gifts during the New Year's holidays.

As for the account period, Wu Zhou's order was sent over, and direct production began there, and it would be half a month before I would ask when I would be able to make the payment.

The one who has an order is the uncle, and he will settle in Tmall Supermarket, and when the time comes, he will sell more, and the account period will definitely be negotiated.

The last benefit is the saving of people.

The self-operated platform is a direct docking platform, not docking with consumers, and customer service can save some people.

The goods are also sent to the self-operated platform warehouse in batches at one time, and the warehouse can save some people.