Snacks are advancing rapidly during this time.

Wu Zhou also gave some simple training and precautions to the company's employees.

For example, the most taboo for snacks is that the packaging is damaged, and once it is damaged, it is waste.

Therefore, if there is a problem with this kind of problem, it must be scrapped immediately.

Snacks have an expiration date, and once they are close to the expiration date, they are not allowed to be sold because the consumer experience is not good.

Wait a minute......

When the warehouse is purchased, it is necessary to pay attention to the production date, and Liu Fei should pay attention to the shelf life of the product when it is operating.

Although Wu Zhou has its own traffic, there is a high probability that the goods can be sold, but word-of-mouth is not so easy to pick up again if it is lost.

The first new snack on the shelves is Daily Nuts, which is a nut-based healthy snack that meets the healthy dietary needs of consumers.

The inside is equipped with a variety of products, as well as the convenience of eating the product itself.

Wu Zhou's price is set at 208 yuan, and the industry is generally around 120, and even some emerging brands have pulled the price to less than 100 yuan.

However, these Wu Zhou don't care, and they are not their target group.

Wu Zhou's crowd of those who live exquisitely, pay attention to the quality of life people.

The general cost price of the daily nut industry is about 50, and if the amount is particularly large, it can be lowered a little more. To use the quality again, the price can continue to fall, this kind of low-cost low-cost products, the bottom line of quality can be broken again and again.

And consumers who pay attention to low prices will also turn to lower-priced products again and again.

Therefore, this part of the people is not Wu Zhou's precise crowd.

The cost of the daily nuts selected by Wu Zhou is 92 yuan, and the best in the current industry TOP is only part of the best quality nut preserves, and the cost can be 60-70. I don't dare to use all the best, because the main transaction price of the industry is there, and the price is too high, and it is really difficult to buy, especially under the premise that the brand has not yet been recognized by consumers.

And when Wu Zhou was in the factory, he directly used all the best.

Halfway through, I also made up some knowledge and characteristics of these raw material levels with the factory.

These are also applied to the main image and detail page.

What Wu Zhou wants to do is a brand that can be trusted by consumers.

Therefore, the product cannot be relaxed.

After the daily nuts are finalized, and the other product line items are implemented one after another.

Wu Zhou began to gradually increase the promotion of accurate traffic.

It's still the same old problem, and the initial traffic conversion is low.

This is also a very normal phenomenon, after all, a product with no sales, no brand popularity, and even few product reviews, why buy it?

How to maximize traffic conversion, then it needs to be optimized

Find some people to do the collection and purchase of the product, and then send a batch of products, so that they can do a product evaluation and buyer show.

Then the company chooses some people to do it and ask everyone about this small block.

This is still very obvious for the conversion of traffic, because many consumers pay attention to these.

In the first seven days, the conversion of product traffic slowly increased from 5% to 8.5%, but fortunately, it has been in an incremental state.

In this snack category, Wu Zhou advanced very fast.

The whole store is generally promoted, and a wave of basic sales is pulled first.

In the first week, the daily traffic increased by 200, and the precise traffic push reached 1400 on the last day, and the store sales exceeded 10,000 for the first time on the last day.

In the second week, the daily traffic of 500 increased, and the precise push traffic on the last day was 4900, and the transaction conversion on the last day reached 11.2%, which was double compared with the beginning, and the single-day sales also broke 5w.

In the third week, the daily incremental traffic of 1000, and the last day of the push traffic was 11900, which still did not reach the upper limit of the push traffic, after all, the whole store products were sold.

The conversion rate has increased again to 13.5%, which is a bit slower.

From the fourth week onwards, Wu Zhou put more traffic on daily nuts. The basic sales volume of other products has been preliminarily completed, and there is no need for Wu Zhou to continue to waste traffic value.

At the end of the first month, the monthly sales of daily nuts have exceeded 10,000 at this moment, and the daily output has reached about 1,500, and there is some growth potential.

In the final first month of performance, the sales of snack Taobao stores have broken 400w, the omni-channel turnover of department stores is about 500w, the company's total turnover has reached 900w, and the total profit is about 450w, but excluding various costs, the actual net profit is only about 350w. The final turnover of the Tmall supermarket channel in the first month reached 138w, but the actual payment was only 960,000, and the profit was also the lowest among all channels.

However, it is also the most worry-free of all channels.

Labor costs in other channels are growing very fast.

For example, Tmall Supermarket makes a plate of 100 million, and Wu Zhou can control it with three or five people here.

However, other non-self-operated channels, such as Taobao, Tmall and JD POP, because they are responsible for after-sales and package delivery, a plate of 100 million may require a team of at least hundreds of people.

The more people there are, the more complex the management of the company becomes.

Small companies can be managed by emotion, so that everyone has hope for work.

Medium-sized companies need to establish a good system to standardize everyone's work.

And what large companies need is to establish a good culture, or the company's vision, so that everyone can work in a direction.

Obviously, when the April results came out, everything was fine and most of the 'veterans' in the company were happy, but in reality, the company's current system was somewhat unable to keep up with the pace of development. This is a frustration that most companies can't experience.

But Wu Zhou's speed couldn't be stopped.

Therefore, after a little thought, in the short term, we can only slow down the development of other channels and focus more on self-operated channels.

After the company's overall personnel, system and other aspects are adjusted, it can be accelerated again.

In the category of Tmall supermarket department stores, Wu Zhou's arbor family obviously performed very well in April.

So when Wu Zhou contacted He Mu and asked him to help recommend and get to know Xiao Er over at the snack, it was no problem to reply directly.

"Over at the snack, I know it, but the snack side recognizes the brand more, Xiao Er agreed, and I have to convince Xiao Er's leader, what brand are you doing, and is it well-known?" He Mu also explained the situation to Wu Zhou in advance, the brand assessment of the department store was not so strict, and Wu Zhou's sales base in the brand industry at that time was there, so after coming in, he talked to the leader, and directly agreed to the data.

But there are a lot of big names on the snack side.

The big leader of Tmall supermarket is positioned as a boutique supermarket for the platform, and the meaning of the boutique supermarket is that it is not a boutique supermarket.

"It's still my own brand, but the amount of the industry is okay, and it should be able to meet the investment standards of Maochao."

“ok。”