Qiao Mu: "Does Qiao Fei's family know?" ”

Qiao Mu directly contacted Wan Cong, the two were in different groups, and the office was not together. In addition to eating, fitness and the like, you can make an appointment, and at other times, it is most convenient to use DingTalk, as for other communication tools......

Well...... It's better to have an office space.

Wan Cong is busy dealing with the homework of other merchants.

But arbor is his own special concern, so there is a pop-up window when the message is sent.

"You know, you don't often whisper in my ear. By the way, speaking of which, I remembered that I wanted to look for you two days ago. “

"Looking for me? What's the matter with me?

"No, it's not looking for you, it's looking for you, ask your merchant Wu Zhou, my cup of snacks has recently popped up a bridge Qiao Fei's daily nuts, and they are very fierce, ask if it is also his family? I think it's a new store, the main brand name is about the same, and the recklessness of the start of the store is a bit similar to the Wu Zhou you described. ”

Qiao Mu didn't expect Wan Cong to ask Wu Zhou in reverse

"Qiao Fei's daily nuts?

Wan never explained much, and directly threw over a screenshot of the sales interface.

The first thing Qiao Mu saw was the product picture. Looking at the picture, the texture of the product seems to be not bad, and I nodded silently.

Then he noticed the selling price and sales volume, and his eyes froze for a moment.

The price of 208, the sales volume of 10,000 plus...... It's a hit, and the sales of snacks are so fierce, how good would it be if this was a single item on my side......

But then I noticed the title, and sure enough, the brand name is familiar...... Isn't it the same as the brand name of Wu Zhou on his side?

"Snacks are so easy to sell."

Qiao Mu couldn't help but be a little envious, he had a single product of 100,000 or 200,000 yuan on his side, and he could fly happily.

The snack side is good, and at every turn it is to find a million+ KPI product.

Now the products of all the Qiao Feijia in the entire department store are not as good as the output of this one product.

Thinking of this, I was even more jealous.

"Okay, I'll ask." Qiao Mu originally planned to send it directly to the nail.

But then I still felt that it was better to make a phone call, which was more efficient, after all, Wu Zhou was often not at the computer, and he didn't reply to himself until a few hours.

Wu Zhou directly gave a positive reply.

And then......

Qiao Mu and Wu Zhou couldn't help but chatter, "Our department store also has a lot of potential, let's also pay attention to it, find a suitable product and push it hard, and strive to make a big hit." ”

"Yes, let's look here to see if there is a suitable product. When the time comes, give it a push. ”

After getting the answer he wanted, Qiao Mu matched Wu Zhou and Wan Cong.

And then the follow-up thing is that Wan Cong is responsible.

Because the background has been settled, although it is still a bit cumbersome to settle in other categories, it still saves some processes after all.

Wan Cong is also very active in running the process here, and in about 2 days, all the processes have been run.

The deduction point on the snack side is not low, most of the deduction points for small and medium-sized brands are 25%, and on Wu Zhou's side, Wan Cong applied for a 23% deduction point separately.

Of course, the reason is not only because of the good sales of the industry, but also because of the price.

10 yuan of things, even if it is a 30% deduction point, for his category, the final profit and loss may not make much money.

After all, picking fees, logistics fees, and even platform promotion fees will not be lowered for you just because your customer order is low.

Many costs are fixed, and Wu Zhou's ultra-high customer order products, these fixed costs are much less at once.

In the end, what is left is equivalent to the category profit.

Furthermore, give Wu Zhou a lower deduction point, so that Wu Zhou also has the motivation to do the promotion close to the industry, otherwise in the end, because of the deduction point, the product will be sold normally on the shelves...... Wouldn't that be a big loss?

"Are you sure you're going to send so much?" Wan Cong was also stunned when he saw the order order thrown over by Wu Zhou, but at this time he probably understood Qiao Mu's mentality at the beginning.

These ten new products have to be supplemented with 1000w worth of goods. This is crazy, even if it is the first brand in his category, he doesn't dare to deliver so recklessly for the first time.

"Well, that's all, you can sell it." Wu Zhou's words were concise and to the point, he was confident, but he didn't plan to explain to Wan Cong.

The explanation is also not clear.

"Send too much and can't sell it, you know the risk, it's going to be 618 soon, before and after the big promotion, it's easy to have high death inventory, when the time comes, the standard of high death may be directly changed from 60 days to 30 days, much lower than before, do you know this." Wan Cong said again.

Recently, there have been many merchants who have been pressing 618 goods into Tmall Supermarket, so he is also very stressed to send so many goods to Wu Zhou at once. With so many goods, the normal way will definitely not be able to send them, and they must be communicated separately.

"I know that. 618 We will rush here, these goods should not be enough if they go well, but for the sake of conservatism, after all, the first time I sent it, I sent so much. ”

Wan Cong felt that the heavenly inspiration was thundered. "So many goods, you specially told me to send them for the sake of conservatism." “

If Wan Cong hadn't learned about Wu Zhou's 'glorious history and proud achievements', he would really suspect that Wu Zhou was a special parallel commodity.

But from another angle, if you can really sell so much, it seems that 618 this year will not look good.

The risks are there, but the benefits are also clear.

In the end, he decided whether to agree or disagree, and the decisive factor was whether what Wu Zhou said was true.

In the end, he chose to believe it first.

"Sell it, sell it hard, the goods are not enough, contact me when the time comes, I will directly find the supply chain to help and send it in." Wan Congyi gritted his teeth and fought hard.

In previous years, he had to find various merchants and assign KPIs one by one, and they worked hard to complete the performance.

But this year, it seems that you only need to keep an eye on Wu Zhou.

As long as Wu Zhou can sell as he said, there will be no pressure on performance.

Wu Zhou's goods were directly produced from the factory and sent directly to the Tmall supermarket collection warehouse. The production line is contracted by yourself, so how to schedule production is up to you.

Working overtime, 2 days, the goods were ready, and I directly found a special car to send it directly to the transit collection warehouse of Tmall Supermarket in 1 day, with a special green channel list.

Three days later, various regions across the country began to hit the shelves one after another.

On the first day of listing, the national shelf rate was 18%.

The sales performance was 1.2w

On this day, Mr. Wu only pushed 500 competitive traffic, and the conversion rate was as high as 13.2%.

Nice start.