Chapter 33: Vignette
Wu Zhou himself is most concerned about the traffic conversion rate of the Tmall supermarket platform.
Much better than you thought.
Although it is called Tmall supermarket, it is also a platform in nature.
However, Tmall Supermarket can be directly searched in the business counselor, and it can be directly added to the concerned stores.
In other words, Tmall Supermarket is equivalent to a store and a super-large store for the entire Tao Department and Tmall Department.
For such a large store, the weight of the product link is much better than that of the industry, and the higher the weight of the product, the easier it is to push.
Finally, there is consumer trust, and the trust of the Tmall supermarket platform is obviously better than the small Taobao store before him, at least from the perspective of this conversion rate, this is the current case.
The future is promising.
Wu Zhou delivered so much for the first time, and he was also under pressure, because the performance of the Taobao store had risen, and he and the factory had a good start of cooperation.
Although the account period is not a payment after one or two months, it is not like when the cooperation was just started, and the cash settlement is now available, and now it can be given a little ten days and a half months.
In addition, the performance of the department store category is increasing day by day, and it can also lend more than 2 million.
Coupled with the fact that the whole company actively pays taxes, as well as the past charity experience, it is a plus for the corporate image and corporate reputation, so after finding the bank, the person in charge of the bank helped Wu Zhou to run the procedures very happily, and finally approved 5 million yuan, with an annual interest of 6%, Wu Zhou sent a small gift by the way...... Of course, that's all for later.
Finally, add the profit balance of Wu Zhou's side during this period
All of them were added together to make up the tens of millions of worth of goods and enter them at one time.
If you have money, 2000w Wu Zhou is willing to give it.
So much money has been smashed in, and Wu Zhou doesn't have the time to push it slowly and push so much accurate traffic, not because Wu Zhou wants to push so much, but because he can only push so much at present. After all, the main sales areas and the corresponding warehouses have not yet arrived, and the warehouses in those small places have arrived, but they have fewer buyers.
At the same time, Wan Cong, who was in Ali, was also relieved when he saw the sales on the first day.
It's a good start, and it's only a few warehouses on the shelves, if all of them are on the shelves, then it won't take a few weeks to make a few hits.
At the moment, he wanted to rush to the supply chain and urge them to quickly transfer the goods in.
Isn't it just delaying your KPI if you send it in one day later.
"Have you been chased by Brother Wan?" In the private group of the top merchants of snacks, someone spoke silently.
During last year's New Year's Festival, Brother Wan privately raised their original KPI goals, and there were all kinds of chicken blood in the group.
Various expenses have been added, but this year, it feels a little unusual.
The KPI was sent over, and it replied OK. I did not let you add performance either.
There are fewer speakers in the group, that is, let everyone send the goods in time, and be sure to complete the goals they set.
And then, it's gone......
Why did you suddenly become so Buddhist, or ...... Give up on yourself.
Some businessmen think so that they want to improve their performance by being chased by Xiao Er, although it is quite a headache, but at least it shows that Xiao Er attaches great importance to himself.
If you don't leave it alone......
"I didn't have it in my family, I thought it was only my family, and it was abandoned."
"Has the traffic of our category declined this year?"
"No, I look at the year-on-year growth is okay."
"What's going on?"
"Aite asks the big guys of the next three families." The three are the absolute TOP3 brands in the snack category, and the three of them are a grade, and the fourth place directly opened up N positions.
In previous years, the output of the three of them in a single category of 618 was as high as tens of millions, and the fourth place was directly adjusted to the million level, even if it is a few hundred, the gap is obvious.
"Brother Wan didn't chase my family's performance this year." The operation of the mouse house also said something at this time.
Subsequently, the operations of the other two families, the Liang family and the Baicao family, also followed.
All of a sudden, everyone in the group was quiet for a moment.
"It can't be that Brother Wan is leaving, right?" Someone can't help but exit.
"Even if you want to leave, you have to wait until after 618, such a big promotion node, Ali will not transfer jobs at such a big promotion node in previous years."
"I'm not talking about changing jobs, I'm talking about leaving ......"
"Uh...... That shouldn't be, Brother Wan is not such an irresponsible person......"
Tmall supermarket is divided into categories, Wan Cong is the second child of the snack category, but it is only a small two of the middle category under the snack category, and there are five or six small two for the whole snack.
Not every junior is so responsible and so good at communicating.
Wan Cong is the second child they came into contact with, which is very professional and responsible, and there are many other categories......
Alas...... It's too much, it's not right, it's going to cry when you think about it.
Therefore, when they heard that Wan Cong might be leaving, for their own consideration, they didn't want this kind of thing to happen.
"It's not, that's not, so why do you say it......"
Some merchants asked questions in the group, and there were also those who had a good relationship with Wancong, and contacted Wancong directly.
This made Wan Cong cry and laugh.
Isn't this a special lack of cleanup, this year has found a new growth point, if you don't clean up, you're good, paranoia is about to come out.
"I've done a good job, go for Mao. Don't talk nonsense, have this idle time to chatter, and push your family's product planning and planning. I thank you. If you can't do more than 50% year-on-year growth this year, I will increase your deduction points next year. ”
"I'm grass, this goal is a bit high...... I was wrong, Brother Wan. ”
Wan Cong is actually just joking, if the relationship is good, it will be said so, if the relationship is not good, it will go up directly, what so much nonsense.
When they first came to Alibaba, their biggest pressure was KPI, at that time, as long as they rushed to the performance, after all, the platform had just started, and after the volume was available, there was a plan for sustainable development in the future.
So that time was the easiest, asking for money and money, and resources and resources.
However, now that the volume has developed to a certain bottleneck, the platform has begun to take into account the assessment of profit and loss.
The performance must meet the standard, and you must not lose money. This killed most of the small businesses in one fell swoop.
The most direct manifestation of profit and loss is in the price, the lower the price, the more the platform loses.
And low-priced products are generally found in those small brands of small and medium-sized businesses.
In fact, the operation of some big brands does not want to engage in low prices, after all, it is a dimensionality reduction blow.
However, the brand has an overall plan, and such a random price reduction greatly destroys the brand image, and the benefits brought are only temporary, so these operational suggestions are obviously impossible to adopt.
With the stricter platform assessment in recent years, the overall unit price is getting higher and higher, and the large, medium and small brands, and large brands occupy more and more territory.
As a small two, in fact, I don't want to see such a scene, after the sub-category is monopolized by some small brands, not to mention the market innovation, and there are fewer chips to coerce these big brands and increase the intensity of activities.
It's easy to be passive.
This is also the reason why he is particularly active in attracting Wu Zhou's Qiaofeijia brand.