The matter of Tmall supermarket has passed on Wu Zhou's side.

Dagang wanted to see when he would finally compromise after he removed all the activities on Wu Zhou's side.

After staring at it for a few days, I found that Qiao Fei's performance had almost no impact.

"Dagang, what's wrong with you and the Qiao Fei family?" Although Hemu has left, it is still okay to have a relationship with the merchants.

As soon as he left, he cleaned up his previous big business, and He Mu was also a little dissatisfied with Dagang.

In fact, when the two first came into contact, they felt that they were not on the right path.

Dagang is very good at coming to things and coaxes the leaders of the group very happily. And in He Mu's view, this is a role of sloppy horses.

It's just that he hasn't been transferred for a few days, and a large number of businesses have come to look for him.

"Brother, if you don't leave, it's fine."

"What's wrong?"

"Don't you know, Qiao Fei's family was directly blacklisted by Dagang, all activities are not given, and new products are not reviewed. If it weren't for their very good supply chain management, they would definitely have to lose a lot of high-turnover inventory in this wave of 618 promotion. ”

Then the arbor knew......

Dagang looked down on arbors, felt that his temperament was too soft, and he actually mixed with those small and medium-sized businesses. And the mess in the group doesn't look like a serious work group at all.

"It's nothing, it's just that they don't cooperate with my work. Of course, I can't waste platform resources on this kind of business that doesn't know how to be grateful. ”

After a brief description, He Mu is probably clear, the two of them are not far from the office at the moment, so Dagang can see the expression on He Mu's face.

That complicated appearance, how to put it, just felt as if I was speechless to myself.

Qiao Mu opened his mouth to speak, and finally waved his hand.

After a few days of simple contact, I also understood that it was impossible for Dagang to listen to the persuasion of this old fritter.

I just thought that Qiao Fei's family was introduced by him, but in the end, if he was disturbed by this kind of person......

What the hell is that...... It seems to be okay, and when the time comes, it will see how much his performance can rise.

"Mr. Wu, we have found a suitable product in the paper category recently, if not, I also have some product recommendations here......" He Mu opened DingTalk and took the initiative to chat with Wu Zhou.

A few more days.

Dagang has not seen Wu Zhou's softness, the key thing is that the performance of Qiao Feijia has not declined at all because of the reduction of activity pits, and the performance is very stable, not growing much, but it has not declined either......

Firmly controlling the position of TOP1, he looked disgusting like eating a fly.

As for their own key support, the top names of competing products that are piled up with resources for various activities are stunned one by one, and they are only increments but do not increase performance......

This TMD doesn't mean that it is increasing the profit and loss of the category...

"This is unreasonable...... "Traditional offline store experience, those heaping activities are particularly outstanding, and manufacturers will also bid for and even some other benefits to fight for those heaping activities.

In the beginning, he felt that online and offline were always changing. Those high-traffic activity locations are not the same as offline piles. And Wu Zhou's previous sales, of course, were only because of so many activities.

But now...... It didn't seem to be what he thought.

"What do you think of the traffic of this product?" He thinks very highly of himself, except for some simple training when he first joined, he has always been doing things according to his own understanding logic.

Now let him ask people, I feel a little embarrassed, but seeing that Qiao Fei's sales are so dazzling, he has to bow his head.

After all, knowing oneself and knowing that the other is invincible, I don't know how the Qiao Fei family did it, so how to deal with it in a targeted manner.

"Well, are there still some questions, do you know what activities these traffic correspond to?"

Dagang was thinking hard about how to target Wu Zhou's side.

Wu Zhou is busy with other things.

It's already July, September is the Mid-Autumn Festival, during this time Wu Zhou is the final project of moon cake products, the current plan is to set the product in July, put it on the shelves in early August, rush word of mouth in the middle of the year, pull popularity, and finally sprint to harvest the market in the second half of the year......

The first pot of gold in life is the love mooncake, Wu Zhou still remembers the high price, and the turnover of millions a day.

This money can be earned by others, and of course Wu Zhou can also do it.

Today's high-priced moon cakes are actually mainly gift-giving.

The most important thing in gift-giving is the direct sense of value.

This is also the reason why brand-name mooncakes are highly sought after.

It's not just that the price is high enough, but that the consumer awareness is high, and you can't expect others to have to bother guessing the price of this thing.

On Wu Zhou's side, it is obvious that there are still a lot of flaws in terms of branding.

What Wu Zhou thought of was to reflect the sense of value of the product in the details of the product.

From packaging to housekeeping, you need to do some research.

The first is the inner object, that is, the protagonist moon cake.

Mooncakes are divided into filling and crust.

Stuffing, look for things on the market that consumers feel expensive at a glance, such as bird's nest, abalone......

As for flour, you can put a little effort from the raw material side, and the raw material of that kind of flour is the best......

After the value is embodied, it will be differentiated.

When all merchants are delving into how to package products well for gifting.

Wu Zhou went the opposite way and made the taste of the moon cake first.

Now there are most mooncakes on the market, with a variety of brands and countless brands.

However, the taste is the same, slightly different, but not much, and there is a general situation where it is too sweet and greasy.

In other words, mooncakes were originally a delicacy, but now they have become a ceremonial commodity.

Therefore, Wu Zhou's first thought was not to find a factory to produce, but to directly find Huashi Capital, and ask them to help find some pastry masters, money is not a problem.

Huashi has personnel who directly connect with Wu Zhou, after all, Wu Zhou's investment is not small, and now the process has come to an end, and the cooperation is already stable.

Helping Wu Zhou solve problems is equivalent to helping his own business.

Although I don't know why Wu Zhou needs a pastry chef here, it just so happens that they have invested in a national chain of cake shops.

A simple resource docking is good.

After docking with professional people, the product process will go faster, using high-quality raw materials, expensive fillings, and the most primitive means to make a batch of moon cakes with different tastes, but exquisite and delicious at any cost.

Regular ones are also made, such as egg yolk moon cakes, flowing moon cakes, and five kernels, but you have to point back......

These processes will be filmed, edited, and recorded by Wu Zhou's professional photography team, and then divided into multiple short videos and sent to Doushou and WeChat public accounts.

The theme is, the Mid-Autumn Festival, let the mooncakes return to history, and put 'food' first.

Three videos correspond to a mooncake. The whole process from material selection, production, to sharing with random passers-by to taste.

To begin with a collection of exaggerated expressions, of course, it must be true......