August, in addition to Wu Zhou's own happy events.

There are also some surprises on the company's side that are not planned.

With the full production of the moon cake production line, the precise flow of Wuzhou has also begun to maximize the investment.

In the first week of August, the target of the launch was a large number of big V food Internet celebrity bloggers.

After that, it was the mushrooming sharing videos and product reproduction videos that were shot and released to major platforms.

Wu Zhou asked people to find some of the best data and put them on some stars.

There are not many people who can be called stars, and there are not many people who have traffic, so this wave of traffic assists actually didn't cost much for Wu Zhou.

However, in this process, the popularity of Qiao Feijia's bird's nest mooncakes is increasing day by day, and the growth rate far exceeds the growth rate of the main keyword of the moon cake category, and also far exceeds the search growth rate of other competing products of the same kind.

In the second week of August, the videos on the company's Doushou account began to be put on a large number of celebrities, and they were pushed daily.

As long as these stars are on the shake number, they will be the first to brush up on the video of Qiao Fei's bird's nest.

Some time ago, I swiped the moon cake review of Qiao Feijia, and now I am swiping those videos on Qiao Feijia's official account every day, which makes them form an illusion that this thing is particularly popular.

In this process, there will be a lot of celebrities who will buy directly.

But not much is shared.

So in the third week, Wu Zhou will preferentially share some of the stars who share this product, call up the best data, and then they are still at the second and third tier levels, not the first-tier kind.

The video data of these people is pushed hard to push a wave of accurate traffic, and the number of converted comments is directly exploded.

and then push these videos that explode data to those stars who haven't posted many videos.

By the third week of August, many first- and second-tier celebrities obviously saw that some of the little stars they didn't even look down on, and casually posted a sharing video, and the popularity was so much higher than their video.

The team also began to gain popularity.

In the same week, many mainstream first- and second-tier stars, traffic stars, released many videos about Qiaofeijia bird's nest mooncakes.

In just one day, the traffic of Qiaofeijia's mooncakes soared, and the sales of mooncakes soared from 1w+ to 3w+ boxes...... That's close to 2kw.

If it weren't for the limited production capacity, this amount would continue to scale.

In the past, this kind of heat came and went, and it passed in a few days.

But it happened that this time was the Mid-Autumn Festival, and the popularity of the Mid-Autumn Festival was soaring.

These videos are particularly in line with the theme of the Mid-Autumn Festival.

So the popularity of the video did not dissipate.

Since the fourth week of August, the production line has been running at full capacity, and other production lines have to work overtime to debug production.

With the production capacity is higher, the heat does not decrease, and the sales volume has risen step by step, reaching 4w+, 5w+, and at the end of August, it directly climbed to 6w+ daily sales.

The single-day sales of single products reached 3kw, which directly broke the ceiling of the entire snack TOP single product. The vast majority of businesses do not have a turnover of this amount in a year.

And many of the old moon cake manufacturers who are also opponents are also guilty of pink eye.

The same bird's nest mooncakes were made as quickly as possible, and the prices ranged from 199 to 499.

Not to mention, because of production capacity problems, some people still bought these moon cakes.

As a direct result of this, at the end of August, there were many items that looked like Qiao Feijia's moon cakes in the moon cake ranking version.

But this is inevitable. Wu Zhou was even happy to see it happen.

Because these businesses are actually expanding the market and enhancing the edible attributes of moon cakes, if the development is better, they may even turn the strong seasonal attributes of moon cakes into daily routine consumption pastries.

A business can't support the new development trend of a category, and everyone is picking up firewood.

At the same time, during this time, there are still many Taoke, in order to rub the popularity of this single product, take the initiative to promote, even if it is only the platform's benchmark 2% Taoke commission, they are also focusing on pushing.

As for some anchors, they even put money upside down and treat products as welfare and traffic payments.

It's a bit similar to the positioning of standard products like Apple's mobile phone.

As for some head anchors, they are no exception, and they took the initiative to find Liu Bin.

"Mr. Liu, your bird's nest moon cakes, give a preferential offer, you don't need to pay the pit fee, and you don't need to pay the commission."

"I'm sorry, I actually want to sell it at a discount, but this price is set by our boss, and he is not allowed to break the price."

"You and the boss discuss it again, our family has a live broadcast, but there are tens of millions of traffic. At least 350,000 boxes can be sold. ”

"Sell so much...... That's even more impossible. ”

“......。 It's not good to sell too much. “

"The factories we work with are now running at full capacity, and if we suddenly increase the production capacity by 30,000 or 50,000, we will definitely not be able to produce ......."

"You can pre-sell."

"Our company stipulates that the official sale of products should be delivered within 48 hours at the latest. Now we can sell 60,000 or 70,000 boxes of mooncakes every day, and most of them are sent out on the same day. ”

At the end of the communication, the corners of Liu Bin's mouth flashed with a helpless and funny smile.

In the past, these big anchors took the initiative to contact themselves, and they didn't necessarily take care of themselves.

Now, he is doing the same job, and even says that the work seems to be much easier, and as a result, these people come over one by one.

Not many people will be able to help in the snow, and most people will only add to the cake.

Of course, as a senior practitioner, he also knows that his 'success' at the moment is only because of the success of the platform.

“.....“

During this time, there are head anchors from major platforms who have taken the initiative to come over for reverse investment.

But most of the same excuses are refused, and the reality is also true.

The popularity of the company's mooncakes is so high that even the sales of snacks with the store have soared a lot.

Before the daily output of more than one million sales, the performance slowly climbed, and the large items were also orderly, but after the moon cakes became popular, the performance was instantly raised, and the daily traffic of the store soared a little outrageously.

made him even have a delusion that the traffic of the entire industry has not reached his own store.

Although most of the traffic has gone to the moon cakes, even the small proportion of people who overflowed made the performance skyrocket in an instant, until it rose to more than 3 million.

The general sales of products have doubled, or even multiplied.

And with the Mid-Autumn Festival approaching, not only the traffic of mooncakes continues to rise, but the output of snacks is also improving.

So now, even if there is an automatic packing machine in the warehouse, it is almost 24 hours a day in the packing, and in addition, a local temporary worker agency has been hired to recruit hundreds of temporary workers (most of whom are college students) to work overtime.

As for the nearby SF station, the order volume is too high, the site can no longer bear it, and the site owner doesn't know what the means are, so he temporarily found a lot of people to come and move the goods, so SF's car came and went, walked and came, and I don't know how many times a day, working overtime.

And during this time, Tmall supermarket pastry Xiaoer stream can be regarded as the most painful.

Looking at Qiao Fei's moon cakes in the industry, the turnover of one day is almost the sum of all the products she manages.

But it is such a product, but it is not on the shelves of Tmall supermarket, how willing is she.

First, he asked Wan Cong to contact Wu Zhou, but he couldn't get in touch, so he retreated and contacted Liu Bin.

"Your moon cakes are on the cat super, I'll give you a special approval process, speed up."

"Sister Xiliu, our family's moon cakes have a short shelf life, only fifteen days, and they can't be used."

"You can improve the process and extend the shelf life."

"The product quality is decided by our President Wu, and I am also a part-time worker, so it doesn't work."

"Then you send me your Mr. Wu's phone number, and I'll talk to him."

Liu Bin first talked to Wu Zhou and gave Wu Zhou a screenshot of the chat.

Wu Zhou directly refused.

My main focus is the taste, no additives, fresh and delicious.

For the sake of the category of Tmall supermarket pastries, how can it be possible to directly destroy the established route.

"I'm sorry, Sister Xiliu, Mr. Wu has not been in the company for a while, and I haven't contacted him. When I get in touch with him, I'll report you as soon as I get in touch. “

The stream didn't reply, didn't say it, but it was actually the same as saying.