During this time, the popularity of moon cakes is abnormal, and the sales volume is also unconventional.

It is mainly due to the wave of Internet celebrity effect set off by Wu Zhou's side and the herd effect.

And if it sells too well, it is easy to make a big splash.

Some evil words also gradually emerged in this process, more and more.

"This is the IQ tax, how much can mooncakes cost?"

"Anything that can be industrialized and mass-produced will only get lower and lower. Not worth the price. ”

The so-called "delicious moon cakes" are actually the result of advertising......"

"Anyway, I won't buy it, I eat mooncakes seriously, there are a lot of cheap and high-quality mooncakes in shopping malls and supermarkets."

"If you really like to eat moon cakes, it is recommended to find some old offline pastry brands to buy, which are cheap and affordable, delicious and inexpensive. As for those who can't help but "try first" under the propaganda offensive, it will be regarded as paying for the manufacturer's channel fee! ”

In the face of an endless stream of Internet celebrity moon cakes, the "boycott of excessive packaging" that has been called for almost 20 years has become more and more intense. Why do businesses develop new moon cakes every year, why can't companies sell them and lose money, but also change their ways to make moon cakes? And why can't such over-packaged moon cakes that really buy pearls be eliminated? How much does a 599 moon cake really cost? I hope that the relevant departments will take it seriously. ”

There are more and more such evaluations, and it seems that there is a force behind them.

One after another, some big Vs also began to denounce this topic.

As the hottest mooncake during this time, Qiaofei's bird's nest mooncake is in the wind.

as the center of the conversation.

Of course, there are more and more bloggers and anchors who are gaining popularity.

The purpose of their videos is to follow the direction of the audience, and they will shoot whatever the audience wants to watch.

Therefore, a lot of them have come out one after another, and the same type of Qiaofeijia bird's nest mooncakes can be made at home for less than 100.

Most of these bloggers are mainly stealing concepts.

The same bird's nest, the price of different grades is very different.

It's like Moutai, Feitian Moutai has two or three thousand bottles, and the Prince of Moutai only needs one or two hundred.

They only say that it is the same bird's nest, but they do not go into details, which is misleading.

"My grass, it's so black, the powder turns black."

"Moon cake = flour + sugar + oil, the edible value is basically the same as steamed bread fritters, and their bird's nest is slightly more expensive at most, why is it so expensive."

"Actually, it's all because of vanity and following the trend, if this is particularly cheap, will those celebrities eat it? It's not expensive, and they can't get it. ”

When the relevant person in charge of the little mouse was interviewed: moon cake is a Mid-Autumn Festival delicacy that accumulates the connotation of traditional Chinese culture. Some companies speculate on the price of mooncakes by adding all kinds of expensive fillings, pursuing excessive luxury packaging, or mixing high-priced goods. These phenomena not only deviate from the origin of traditional culture, promote extravagance and waste, have a negative impact on the social atmosphere, and may even become a carrier of corruption. ”

In fact, these are the current situation of the industry and a common phenomenon.

But the problem is that many self-media hope to use Qiao Fei's moon cakes as a drainage map.

In the end, many people who 'don't know what's going on' and don't know the truth naturally vented their complaints on Qiao Fei's family.

"Open your mouth to refute rumors and break your legs."

"Rumors stop at the wise, but the vast majority of people are just a rabble."

Soon after.

Relevant departments jointly issued the "Announcement on Curbing "Sky-high" Moon Cakes and Promoting the Healthy Development of the Industry (key supervision will be implemented for boxed moon cakes with a unit price of more than 500 yuan.

The heat is getting higher and higher, and the only problem is probably that the Mid-Autumn Festival is coming to an end.

Everything that should be sold is almost sold, and even said that it is almost over.

So, it seems that it should have no effect on Wu Zhou, right?

There are many real consumers who defended Qiao Feijia, "It's real, it's really delicious." ”

But such comments are quickly drowned out. After all, even if they are counted in the tens of thousands, they are equivalent to a huge number of netizens, and they only account for a very small part.

Ordinary people, they only want to believe what they want to believe, because what they don't want to believe, they will row away as quickly as possible.

Platforms will also reduce the number of dissenting comments.

In the process, they reinforce their impression that they are right, or even that the world is like this. Gradually form an 'information cocoon', and gradually form the cognition of the "frog at the bottom of the well" in primary school books.

With the fermentation of public opinion.

'Black-hearted brand, black-hearted entrepreneur ......'"

There are more and more such comments.

In other stores on Wu Zhou's side, many customer service customers now have to receive some excited people in addition to receiving consumers.

Some customer service agents were even scolded to leave.

Some people even threatened the platform to remove this kind of business from the shelves, but this kind of unreasonable demand, the platform has no birds.

Seeing that the Mid-Autumn Festival is approaching, there is still the last wave of crazy soaring mooncakes in previous years.

However, the actual sales of Qiao Feijia's bird's nest mooncakes have been declining from 6w+ at the end of August, and have fallen off a cliff to about 1w+, and they are still falling......

There have even been quite a few returns. The production line capacity was suddenly surplus.

Public opinion is also successful, and public opinion is also defeated, rising fast and falling faster.

At the same time, the taxation department of Yuncheng City also has an additional special work to check the accounts of Qiaofei's family.

No way, during this time, there have been a very, very many anonymous reports, saying that Qiao Fei's family has evaded taxes.

Evidence, no, but not a lot.

After there are many such reports, there are even some fictional news, and many news directly intercept these anonymous information, treat them as inside information, and directly use them as evidence.

"Qiao Fei's tax evasion." @国家税务局@云城税务局

"Qiaofei's family, who earns tens of millions of dollars a day, has such a low income tax......" @国家税务局@云城税务局

"Exposing the financial operations of black-hearted capitalists who insult IQ." @云城税务局@桥霏家

Many competitors in the past have also contributed to the trouble and gloated at this time.

As for the real 'culprits', those low-quality and high-priced moon cake manufacturers.

At this time, they were silent.

The gun shot the first bird, at this time, there was a tall man like Qiao Fei's family, and the pressure of public opinion was also on Qiao Fei's family, of course they would not rush forward and share the pressure for Qiao Fei's family.

"Mr. Wu, do you have any countermeasures for your company's public opinion public relations in this matter?" Hua Shi also took the initiative to inquire worriedly, and his attitude was quite friendly, because they could also see that someone was behind this matter.

And Wu Zhou's moon cakes, they have all tasted them, not to mention the real materials, they are really delicious, and they are completely different from the brands that sell packaging in the industry.

"We don't have a PR department ...... yet"

“.....“

"I'll help you find a professional public relations company, you can dock as soon as possible, and public opinion must be taken seriously, and it can be controlled as soon as possible."

Wu Zhou is facing this kind of thing for the first time, and of course there is no so-called coping strategy.

During this period of time, because of this public opinion-oriented problem, not only the sales of moon cakes plummeted, but also snacks and department stores with the same brand name were affected one after another.

Sales, which had been on an upward trend before, suddenly stagnated and then plummeted.

Wu Zhou's precise traffic push, the conversion has been lower recently.

Targeted problems on online short video platforms, such as malicious rumors such as raw materials less than 100 yuan. Wu Zhou also asked the legal department to send a lawyer's letter, which must be sought.

However, Wu Zhou's response, those big Vs, even used them as capital to show off.

For example, the anchor food blogger, the big mouth.

Because of a series of videos of Heiqiao Feijia, the accounts of the previous 100w fans have soared to more than three million during this time, and the number of children continues to increase, so he even began to appear directly on the camera and began to scare Qiaofeijia.

"Today, I received this lawyer's letter in the background. Signed, Qiao Feijia. “

"Uh, come to think of it, it seems that I did post some videos of their bird's nest mooncakes in the past few days."

"The claim amount is 1000w, wow, this is a lot of money, their family won't be crazy about money. I guess I'm going bankrupt, and I'm thinking about making another one at the end, but I don't have that much money. “

"Reason, slander? Am I defamatory? Family, you say, 'Do I slander?' The whole process of production, where to buy the raw materials, what price, the previous video is clearly there, obviously something that can be made at home for a few dozen dollars, plus a little packaging can be sold for 600, this kind of thing I just said truthfully, how can it be considered slander......"

"Oh, or maybe they're not talking about that, it's about tax evasion?"

"Hehe, the old fans who follow me know that I used to do e-commerce, and the e-commerce company's greasy thing, I'm clear, don't think about it, blind guess, I must steal it...... A black-hearted enterprise of their size doesn't know how much profit has been transferred out under what name. The state must investigate immediately and protect our taxpayers' money and not let him escape. ”

"Family, I'm working hard for everyone and the capital of this black-hearted enterprise, everyone click on the little red heart for me, add a follow, and let me feel your support ......"