The brand popularity of Qiao Feijia is getting higher and higher, and the sales volume of the industry is getting higher and higher.

Needless to say, the snack category has become the first in the industry in terms of daily sales.

The category of department stores is not far behind, of course, it is the industry, not Tmall supermarket.

During this time, Dagang was very sad.

The reason, of course, is because of performance.

While frantically supporting many Qiaofei rivals, their sales have indeed increased significantly.

But, but...... I can't stand the decline of the Feijia market.

Yes, Qiao Fei's house is in the category of cat super department stores, and finally its sales have declined.

This should have been a very happy thing to do.

However, there has to be a substitute to make up for it.

For example, Qiaofeijia's performance has dropped from more than 5 million monthly sales to more than 3 million W, which is still the TOP1 of cups.

As a key supporting competitive brand, the current total performance is about 230w, compared with 180w before

However, the sales volume increased from the previous 1.2w to 2w+

That is, the average price of customer orders has changed from 150 yuan to 115 yuan.

This came and went, and the difference was less than 1.5 million.

Some other kitchen categories, those big names in the industry, were written off by his low price, and finally got an increase of about 200w.

In this way, it seems that the performance of the entire head has increased by 50w, and the growth seems to be good......

The entire market he is responsible for has a year-on-year increase of about 6%.

But, but......

However, other department stores in Tmall supermarket, his same group, the least year-on-year performance growth of more than 25%.

He became the tail of the crane, and he actually became the tail of the crane.

The head of the department store has already talked to him more than once.

"There are many other categories, and there are doubling growth, even if it is in the same group, the minimum growth is more than 25%, don't you look for your own reasons?"

"Also, I read your PPT, which said that Qiao Fei's family was too badly declining. So why did Qiaofeijia decline so seriously, the top brand in the industry, the brand with the highest month-on-month growth, actually fell by 40% month-on-month in our Tmall supermarket? Don't you look for the reason? “

"And the brand of Qiao Feijia is not only the department store category you are responsible for, but also snacks, and their family has also achieved TOP1 in the snack category, with a month-on-month growth of up to 52% in September, all channels, why is only your category falling."

"I don't care what opinions you have about the Qiao Fei family, how to target them and support his opponents, as long as you can do a good job, I can turn a blind eye. But if your category continues to be half-dead like this, then you can do it yourself, go out. ”

Offline is because offline supermarkets are sluggish too quickly, and they are fortunately acquired by Alibaba, thus becoming a member of the high-growth channel.

I thought I could show my strength and make another profit.

Obviously, it should be a spring breeze, but I didn't expect that in just a few months, there was a feeling of falling to the bottom.

Thinking of Qiao Fei's house, Dagang gritted his teeth and hated ......

If public opinion continues to deteriorate, without the final wave of reversal, he can actually have an excuse to convince the leadership......

If Qiao Fei's family does not drop in Tmall supermarket department stores, as long as it does not fall, then he can at least do not lag behind, and it can even be said that the performance growth is okay.

It's just that there are so many ifs.

What's even more odious is that public opinion has reversed and the industry has sold well, but only the block channel he is responsible for has dropped sharply.

Although Qiao Fei's sales declined, this was also the result he originally wanted, but his ultimate goal was to make Wu Zhou's side give in to him.

Cooperate with his work.

"MD, all of them are not angry."

On this day, Dagang took a good look at the product line of the category he was responsible for.

He thought of a strategy.

First, expand the category, find more subdivided categories of products, and no longer continue to overdraft consumption in the stock market, but expand the cake.

Second, continue to squeeze the potential of the head. The head sales of the industry are also attracted to Tmall supermarket.

Third, engage in relations with the marketing team and strive for more activity resources.

As for being soft with Wu Zhou's side and cooperating with Qiao Fei's work......

"Hehe, don't even think about it, it's impossible for me to be soft, see who can consume whom......"

It's just that in the end, I suddenly remembered the recent news of Qiaofei's moon cakes, which sold 300 million sales in just one month.

Qiao Fei's family has become a climate, will he really be soft with himself for the sake of this million?

He himself felt unconfident.

The only way to do this is to lower the requirements.

"As long as he takes the initiative to contact himself, then nothing will happen."

Dagang gave himself a step and had to give in, because he also knew that his 'threat' might just be a joke on Wu Zhou's side, although he didn't want to admit it, but that's the case......

I just hope that Qiao Fei's side can be more interesting.

"Qiao Fei's activities, new products will be collected normally in the future." After returning to the office, Dagang sent a message directly to the assistant.

He knew that the assistant would definitely tell the good news to Qiao Fei's side.

"I've given in......"

Dagang is unlucky here, and Wan is in high spirits from here.

It's very easy to go to work every day.

In the second child of other categories, I am worried about where to find the performance growth every month.

What about him?

Qiao Feijia's performance has grown, and most of his growth requirements have been completed.

Looking back, when I started to attract investment, I was going for the catfish effect.

But I didn't expect that in just a few months, this brand actually became a shark, or even a whale.

But regardless of whether the result is unexpected or not, it is good.

Some time ago, Qiao Fei's family was scared by the slowdown or even decline in the growth of the entire performance because of public opinion issues, and he woke up several times in the middle of the night, and asked Liu Bin about the progress of the matter and what measures to deal with it every day.

even came up with an idea to ask Liu Bin to mention it to the company, make a new company, settle in Tmall supermarket, and then put on a new brand.

In this way, the golden cicada can come out of its shell.

However, in the end, Liu Bin's suggestion was put forward, and before he got feedback, public opinion reversed, and in the end, there was no danger.

And not long after breathing a sigh of relief, there were more surprises.

The brand popularity of Qiao Feijia has gradually risen, and the growth rate of performance has been further improved.

Nowadays, most of the more than a dozen products in the category of the deep Red Sea are the first in the same category of Tmall supermarket.

And it is constantly raising the sales ceiling of the top 1 in the category.

"It's really TMD's peace of mind." Wan Cong couldn't help but think when he looked at Qiao Feijia's performance and real-time sales.

By the way, post the brand ranking in the big group, as well as the growth rate later.

Finally, Aite will take a look at some of the top brands.

"Come on! If you don't work harder, you may not be able to see the taillights in the future. ”

The operation of the three families has not been read.

The industry is so crazy about throwing fees, and even the three of them are doing it together, it's useless, they still continue to just?

They couldn't figure out how they could win......

Since the idea can't be implemented, then pass the unrealistic idea.

After ten points, the Baicao family sent a sentence "I can't do it"

The operation of Little Mouse and Liangpinjia immediately silently praised it.

Forehead...... There is also He Mu, He Mu has been pestering Liu Bin recently, asking him to grasp the paper process, Liu Bin is cheering......

And the stream...... As the popularity of Qiao Fei's family reversed, she contacted Liu Bin a few more times, and Liu Bin continued to make similar statements before, in the application for reporting......

But there was no progress, and in the end, she blocked Liu Bin......