This time Qiao Fei's public opinion incident, although the final result looks good.

But there is also an element of fluke.

If it weren't for the official urgency, the announcement would have been issued.

Everyone boycotted it, and even the heat was over, so they belatedly explained.

The result may be a completely irretrievable brand image.

There are many examples of this in real life, for example, overlord prevents hair loss.

Some people say that it is a cause, not a cure.

In the end, the overlord won the lawsuit, but because the victory was not timely enough, the overlord was cold in the end.

So, this time, in terms of public opinion, it was lucky to win.

Don't take luck as your own strength.

When the problem occurred, Wu Zhou conducted a review.

Now the company is actually not small, and from the perspective of performance alone, it is the absolute head of the entire industry.

Even Ali's side is already signing an SKA agreement with Wu Zhou's side, and if you encounter something in the future, you can even directly find a special junior to dock.

However, the biggest risk is that it is too concentrated and there are no alternatives.

In case something goes wrong with the company, the assets are frozen?

In case of similar rumors and slander of the brand, what if the official follows the procedure?

In case of......

There are many small probability events, and it may be that if one move continues, Wu Zhou's entire business territory will have to be overturned and restarted.

Therefore, measures need to be taken in advance.

Wu Zhou's side is almost to diversify risks.

For example, the company established three companies with Wu Zhou's parents and Han Xinyan as legal persons.

Then use the three of them as applicants to register or purchase three targeted brands.

For example, in the snack area, the new brand is gourmet, and this brand is used as a sub-standard in the early stage, and the main brand is still Qiaofeijia, but after it gets up, it will gradually weaken the influence of Qiaofeijia and focus on foodies.

The new expanded category, maternal and infant category, brand name, baby-friendly, although the domestic birth population has reached a new low, it is not suitable to enter this category. But it doesn't matter, this is completely personal emotion, Wu Zhou wants to choose good products for his children, so it is better to directly intervene in this field, or even do it himself......

Of course, the original intention of the brand is, 'everything is just to make life better', the main thing is to choose those products that can be used daily, but they have not changed for thousands of years, and further optimize the user experience.

Therefore, this and snacks department stores have increased a lot of difficulty, more research and development is needed, and the product line will not be too long. Step by step, Wu Zhou is not in a hurry, after all, he is not in a hurry to use money.

The department store category is still the original main brand, Qiao Feijia, go back to further expand high-frequency daily products,

Although these new brands may not have a strong brand traffic blessing in the early stage, the organic traffic and organic conversion will be poorer.

But Wu Zhou has a system and accurate traffic.

Another is that from a long-term perspective, the brand's product line is more specific, and it is easier to form consumer trust.

And now Qiaofei's house is actually a bit of a grocery store, with too many things. In the short term, everything is fine, but in the long run, it is difficult for many professional fields to seize the minds of consumers and make consumers recognize their multi-category professionalism.

The company is currently Wu Zhou's Yiyantang, and Huashi also gave Wu Zhou full trust after seeing the great success of Wu Zhou's moon cakes.

The progress is progressing fairly quickly.

Liu Fei is happy that Wu Zhou is finally willing to expand the department store...... Immediately start to get into the rhythm of finding a product.

She has long wanted to get out of the category of Dagang, but now that she finally has the support of her boss and the cooperation of the company, of course she has to hurry.

Liu Bin is very busy at work now, and many of the framework work of Tmall and Tmall supermarket are actually standardized and improved by Liu Bin.

After a problem occurs, it will be immediately reviewed, starting from the cause of the problem and how to avoid it.

Then what are the signs when the problem is about to occur, and how to solve the problem after it occurs.

Therefore, although Liu Bin arrived at the company later than Liu Fei, his position, some time ago, Liu Bin's outstanding performance in the snack category, Wu Zhou had no ink, and he was directly promoted to the head of the e-commerce department.

Liu Fei didn't have any opinions, or she didn't show it, but these are not things that Wu Zhou should pay attention to, in terms of ability, the team still needs capable leadership.

'One general is incompetent and exhausts the three armies'.

"I saw at the company that there is a yoga studio for pregnant women, do you want to go and see it?" After passing the first trimester, Han Xinyan's condition is getting better day by day, and the morning sickness reaction is getting weaker and weaker.

Now I can go out. She even wanted to go back to school, but Wu Zhou denied it.

Every day, I walk around the community.

For this reason, Wu Zhou now often accompanies her 'late and early leave', and occasionally takes her shopping, but she is still very tired, which is much worse than before pregnancy.

In this state, it feels a little difficult to give birth naturally, but Han Xinyan insists on giving birth smoothly, otherwise there will be a scar at a young age...... Just thinking about it, she can't stand it.

When I was at work these days, in the new office building, Wu Zhou happened to see this yoga studio for pregnant women.

The qualifications of the teachers are okay, and there are no male staff.

It's right at work, so we can come together every day.

"Don't buy a class yet, I'm going to try it first."

The area of the yoga studio is actually OK, there are small 300 square meters, but there are several rooms.

It doesn't look big.

"Hello, beauty, I can't see your belly, it should be the first trimester, if it is within 16 weeks, it is not recommended to do yoga, how many weeks are you now?"

Yoga during pregnancy is at least after 3 months, because most of the pregnancy reactions will gradually disappear after 3 months, and the first trimester is mainly rest, even if the range of yoga is not large, but there is still a certain risk.

They are just opening the door to do business, this kind of thing, if you don't encounter it, it's definitely fine, but if you encounter it once, and then make a little trouble, maybe the business will be completely yellow.

So every time a pregnant woman comes, they have to ask, the number of weeks of pregnancy, and for the sake of insurance, they choose to start after 4 months. (PS: Pregnant women with high blood pressure, high-risk pregnancies, miscarriages, **bleeding or ** blood in secretions, deep vein thrombosis, placental cervical insufficiency, and heart disease are not suitable for yoga, and you can also consult a professional doctor for details.) ）

"Seventeen weeks."

"That's okay, our family happened to have an event recently, you ......"

"I'd like to try a few classes, and if it's appropriate, I'll sign up for another class." Even if you have money, you can't just sign up for classes without trying, what if it's not good......

This kind of requirement is also normal, so Han Xinyan was given a lesson package for a trial class.

199 yuan for three lessons, one private lesson, two large lessons, one lesson for one hour.

When Han Xinyan was in class, Wu Zhou took the elevator directly to the company.

Seeing that class was about to end, I left the company directly and went to pick her up.

When the door of the yoga room opened, there were many pregnant women inside, wearing close-fitting yoga clothes, showing their figures at a glance, and Wu Zhou hurriedly staggered his gaze.

It's not that it's not good-looking, it's just that the daughter-in-law is there, and if she is discovered, she will inevitably eat it......

Of course, there is also a reason why someone can be better than his daughter-in-law...... Ha ha

After waiting for a while, Han Xinyan had already changed her clothes, and she was talking and laughing with another pregnant woman with short hair who looked very sassy.

It seems that the effect of the class is okay.

"Husband." Han Xinyan noticed Wu Zhou and immediately greeted Wu Zhou happily.

and Lin Xian, a pregnant woman beside him, waved his hand, and walked quickly towards Wu Zhou.

"I'm so happy, and my husband is waiting." Lin Xian said half-jokingly, of course there is envy, who doesn't want her husband to accompany her. It's just that not everyone has that much 'free time'.

"How's the class?" Wu Zhou took out a tissue and gently wiped the tip of her nose, forehead, and some beads of sweat on her cheeks.

Han Xinyan looked up with a happy smile on his face, and then spoke, "It's good, it's the first time I practice, and I can't do a lot of movements, but the teacher said that I am very perceptive and learn quickly, I think I also learn very quickly, hehe......"

"My wife is the smartest. Come, drink some water. After wiping the sweat, Wu Zhou handed her warm water.

Just after contacting, Han Xinyan had to rest for a while to slow down.

At this time, the previous course sales also came over, and asked roughly how the course was, if you would like to make an appointment for the next class in advance, for example, tomorrow I am trying a private training course......

At the same time, the short-haired pregnant woman who had just talked and laughed with Han Xinyan, she was only one person, and she had already cleaned up, and after greeting the teacher acquaintance of the yoga studio with a smile, she was about to leave directly.

When he passed by Han Xinyan, he said hello with a smile.

A proper social cow figure.

"That sister just now is an old member here, and when I do yoga, she also helps me adjust my movements."

"If you have a good character, you can be a friend." Doing yoga alone and doing yoga with friends definitely doesn't feel the same.

"I'll take a look at this later, and it's just the first time we met, hehe." You can meet tens of thousands of people in life, but in the end, you can always be by your side, and you should be content with one or two friends.