Liu Yatao's food, Wang Yan only sent about 3w worth of goods.

And Wang Yan's own brand is booming, and he set a value of about 40w in the first batch.

However, because it is not a mature production line, it is necessary to design packaging materials, produce, ship them to the factory, and then produce them off the production line.

The whole process came down, and when it was delivered to the warehouse of Tmall Supermarket, it had been more than half a month.

Hi Bang products, whether it is packaging material, color, design, and brand logo style, are very close to Hi Food.

However, it was only close, but not completely plagiarized, and some changes were made, and after the alteration, Wang Yan applied for a design patent for this.

Of course, the purpose is not simple.

The product style is close, so because it is the amount of Wang Yan's products that are sold first.

It will give consumers a "preconceived" concept, and some consumers will subconsciously think that Hi Food is a counterfeit brand if they see it again.

If at that time, Hi Shi will be pushed up by Wu Zhou's company.

When the time comes, he will use the appearance patent to sue Wu Zhou and his company for infringement.

If you find some figures like the big V in the media, the news will be hyped up, no matter what the result is, it will definitely be able to make Wu Zhou's company stink first.

Even when the time comes, I will find a stream to cooperate, and the popular link in Tmall Supermarket may be directly dropped.

Of course, if that doesn't work, he has other means...

However, at present, Wang Yan's Dacheng Trading Co., Ltd. is urging the company to speed up the progress, put products on the shelves, and promote.

Hi Food Tmall Supermarket is on the shelves, but it is sold normally, and by the way, let's see how the brand's natural sales are.

As for Hi Bang, although it was put on the shelves more than a week late, on the first day that the inventory was sent in, I contacted the stream to arrange the Juhuasuan activity as soon as possible.

After that, it is to contact Taoke, as well as various small and medium-sized anchors, and choose the time for the cost-effective activities to be put on the shelves, and then there will be another wave of main promotion.

In order to increase the sales of products in the shortest possible time.

A week later, a separate polycost-effective pit was launched.

This week, only 91 copies of the all-natural sales of Hi Food were sold.

It's kind of rotten...

And Wang Yan's explosion, although there is no free shipping blessing of the cost-effective pit, he has also found some big Taokers to sell.

1,121 cases were sold, and judging from the sales data alone, Hi Bang is much better than Hi Food.

After the Juhuasuan activity was launched, the sales of Hi Bang took off directly.

6 boxes per box, the cost is 15 yuan, the daily price is 39.9, and the promotion price of Taoke and the anchor is 19.9.

The discount looks particularly large...

In the first week, with the joint blessing of Taoke and anchors, more than 2w boxes were sold, and 135 boxes of 39.9 organic sales were sold

In the second week, 1.1w boxes, organic sales of 551 boxes

In the third week, 0.7w boxes, organic sales of 621 boxes.

The performance of Taoke and anchors is constantly hitting new lows, which is normal, because after all, their consumer groups are relatively fixed.

The first time I went to the event, no one among the fans bought it, and of course it was the most sold.

A total of 3.9w boxes were sold, and it became a big hit in the category of streams that month.

The stream also congratulated Wang Yan.

"Mr. Wang is amazing, he hit a big hit of nearly one million in a month, the first single product in the industry."

Wang Yan looked at the stream's congratulations, but he was not happy at all.

Because this month, although the sales volume is gratifying, the proportion of natural sales is too low.

Only about 3% of organic sales.

The monthly sales volume of 3.9w corresponds to a loss of nearly 20w.

But no matter how painful it is, after all, the money has been invested.

The organic flow has not yet risen, and it may be that the market has yet to pick up.

"Lao Wang, how did the loss of this product reach more than 19w last month." And on this day, after Wang Yan arrived at the company, her wife Liu Mei appeared in his office.

Holding a financial statement in his hand, the profit and loss page of the single product in it, and the hot single product was circled by him.

Liu Mei frowned and looked at her husband in front of her.

The company was built by two people, but in fact, she won the company's head brand and maintained it.

The financial encyclopedia is also mostly managed by her.

Wang Yan's scope of work is similar to hers, but most of the client brands he develops are relatively small and have average profitability.

The profit of the entire company is mainly supported by Liu Mei's big names. Wang Yan's customer plate is also earned most of the time, and occasionally it is lost, but it can't lose much. So she didn't care.

It's just that this time, Wang Yan's small customer plate, a single product lost 19w at once, and there was a relationship maintenance fee of 10w, and he laughed 30w out of nowhere.

That's a lot of money...

Wang Yan was questioned by his wife, and he was also a little unhappy, but when his wife was to the outside world, she always gave him face, and never said this in front of employees.

Moreover, whoever earns more money will have a higher family status.

Then Wang Yan also talked about the matter.

"You say that Hi Food is the brand that Qiao Feijia wants to do? It's been a month since we put it on the shelves, although we have taken down the authorization of Tmall Supermarket, but they can still sell it in the industry, have they put this product on the shelves in their store? What about sales on the industry side? Liu Mei still has concerns about Qiaofeijia, after all, she is the head seller of e-commerce in the food industry, but she still has a series of questions.

Wang Yan was also asked, not that he didn't know the specific situation.

"The industry hasn't been on it yet, and I haven't seen any new stores in the products of Hi Food, so it should be that Qiaofeijia hasn't started to act in this category."

"Have you ever considered that this may be the manufacturer of Hi Food who has deceived you?" After a long silence, Liu Mei said.

If it was just an employee, she might have scolded directly.

After all, with such a large expense, at least all the information must be collected.

And even if it is really a product that Qiaofei wants to do, there should be a gradual process of product promotion. The highest amount in the industry is only 2-30,000.

Wang Yan came up to break the upper limit of the industry's sales.

This kind of sales is destined to be unsustainable, isn't that a waste of money?

And to seize this opportunity, is it really useful?

Most of the things made by Qiao Fei's family are the first to become the first in the industry.

This kind of opponent who is still impossible to imitate for the time being, in her opinion, should not be deliberately targeted under the premise that it is not necessary.

On the contrary, it is more important to build a good relationship and then learn about it.

"Well, I'm really negligent about this, I'll send someone to investigate it later." Wang Yan was silent for a moment before speaking. But then he also said why he did it.

"But there is a high probability that this news should be true. Therefore, I think that the popular models should be played out before Qiao Fei's house is put on the shelves, and the higher the volume, the better, so as to form a general consumer perception. Let consumers have a preconceived notion. In this way, when Qiao Fei's family really enters the game in the future, my sales volume and consumer cognition have a double advantage. “

"Some time ago, many big names took the initiative to contact Qiao Fei's family, but they were all refused. If at this time, let these head brands see our strength, which will inevitably bring a very high reputation to our company, or even to a higher level, so this part of the money should be paid or not, as advertising expenses. When Wang Yan said at the end, his voice was unconsciously amplified, and his face was flushed with excitement.

"How is the operating strength of our company compared to the three snacks?" Liu Mei was silent for a moment, looked at Wang Yan, and waited for him to regain some calm before speaking.

"It's not comparable. But after all, this is also an opportunity, and we can't afford to lose this money. The company has now reached a bottleneck, which is a rare opportunity if you want to go further. Wang Yan continued to say defensively.

Liu Mei sighed secretly in her heart.

His family started as an offline wholesaler, and then slowly had an offline store channel, and after she inherited the family business, she saw the trend of e-commerce and resolutely shifted her focus from offline to online.

At a time when the big names are still aware of the trend online, get the online dealer license in hand.

This is the basic plate of the current company.

I have been a trading company for more than ten years, and of course I have tried to make my own brand and products...

But none of them succeeded, there are so many friends around you, how many of them have succeeded?

How difficult it is to have a private label.

But in this case, Qiao Fei's family is one by one.

This kind of operational ability can be compared with his own company, but Wang Yan still can't recognize it...

Maybe he didn't see it clearly, but the 'gambler's mentality', after all, if he wins, the benefits are indeed quite large.

"Okay, you can try it if you want. Just keep your budget under control a bit, and I'm looking forward to your good news. Liu Mei finally nodded in agreement.

Because she also knew that if she didn't agree, Wang Yan would still secretly continue to do it, after all, the two had been together since college, how could she not know his temperament after so many years.