Chapter 63 Dual-brand entry, the cooperation of streams
Streams have recently shifted from the pastry category to fast food.
In fact, she didn't like this transfer, because pastries are the main category of Tmall supermarket, on the contrary, fast food is completely different.
This category is counted down in the entire food category.
The head brand sells less than a million a month.
In the pastry category, because the volume is large enough, and the growth trend of the entire category industry is obvious, every time the category group meeting, although it is not the best, it is not bad.
The work is easy and moisturizing.
But now..... The category of the tail of the crane is in her hands, so what to do.
Upward reaction?
You must know that Ali's culture is to embrace change, others can do it, why can't she.
Thinking of this, she was a little jealous.
Because of Qiaofei's family, Wancong has become the total amount of food, and the increase and growth rate are the three firsts. It has achieved a performance of 3.75 for several months in a row.
Although I don't know how much the bonus is, he definitely doesn't get less, and if there is a suitable position in the later stage, he will be given priority to promotion.
As soon as she thought of this, she remembered the communication with Qiao Fei's family about moon cakes.
I was even more angry in my heart.
"Sister Xiliu, do you have time at night, our boss wants to meet and talk to you in the old place." Xiliu looked at the mobile phone private phone number ringing, looked at the remarks, it was the pastry operation of Dacheng Commerce, acquaintances, and picked it up.
"Recently, the investigation has been strict, you know, Ali's rules, you can't meet with businesses in private, if you want to meet, just come directly to the living room of Ali Park. You are close and easy to come. "Ali's junior has too much authority, and he has a lot of resources in his hands, and every year there are many junior ones who go in for one reason or another.
There are more and more requirements for the little two, and the one that is not allowed to meet privately with the merchant is the one that has just come out recently, in fact, there is no merchant to invite guests and so on.
"Yes, yes, Ali's rules, we also understand, this is really embarrassing for you. It's mainly about this, it's a little inconvenient to ...... in Ali" Dacheng's operation said half of it, and didn't continue.
The stream understood, but hesitated.
At this time, Dacheng's operation continued to grow.
"We want to settle in two brands, but this brand has not yet risen in the industry......"
"In this way, it is more difficult to do, and it is not easy to do it without a well-known brand. Our boss doesn't necessarily approve it. Stream said in a slightly embarrassed tone, but then asked.
"After the products of these two brands are on the shelves, how much will you prepare for the event? What is the sales target? “
In fact, now in charge of the small category of fast food, where can she still be as tough as when she made pastries before, but the people of Dacheng Business are polite, and she naturally follows the trend.
And they are also very familiar with each other, and the Dacheng business brand is mainly in the pastry category that she was responsible for before.
And because Dacheng Trading Company has a number of head brands in Hong Kong and Taiwan under its name, and its performance is very high, it is the head merchant of the KA in the category that she is responsible for, and the 'communication' is also more frequent before.
"Sister Xiliu, you don't have to worry about the cost of the event."
"Products, we are very optimistic, in fact, these products are still discovered by Qiao Feijia, they just invested more than 20 million to this brand, just to make these products. However, they are still going through the formalities and have not yet put them on the shelves, and our company has always paid attention to efficiency, and the action is still a little faster than them. ”
"Late-stage merchants, Sister Xiliu, you can rest assured, the boss is still in a meeting today, and he will fully support it, and he must be the first in the market, and there is no upper limit on the cost."
"You said the product was discovered by Qiao Fei's family? What their family wants to do, how did it get to you? "The stream is still very sensitive to Qiao Feijia, and the products and brands that Qiao Feijia looks at, this persuasion is very good.
Subsequently, the operation of Dacheng Commerce and Trade will briefly talk about this process.
"Haha, in this way, you also cut off the brand that Qiaofei's family wants to make, Mr. Wang is really powerful." Xiliu felt that Qiao Fei's family must have been very embarrassed by Wang Yan this time.
can make Qiao Fei's family work poorly, she is also happy.
"You send me the brand information, I'll take a look at it first." The stream was attracted by the three words of Qiao Feijia.
Ten minutes later. "Place, I'll send your boss later."
"Okay, Sister Stream, I'll see you then."
Ali leaves work at six o'clock, but many juniors will arrive at seven or eight o'clock or even later.
After all, there are so many meetings, and there are various daily newspapers, weekly reports, and so on.
And the stream, as a little second with someone on it, working overtime, that's not good, it will hurt the skin.
At night, in a relatively secluded hotel private room.
"Mr. Wang, I haven't seen you for a long time."
"It's been a long time, and the stream is getting more and more beautiful."
"Thank you, thank you, Mr. Wang is still so good at talking."
"Come on, eat ....... first"
After the hypocritical politeness, it was a deep chat about the Xiaqiao Fei family.
The stream still pays a lot of attention to Qiao Feijia, even if you don't like it anymore, but the sales performance is there, and no one can ignore it.
Wang Yan also showed the stream the chat record between him and Liu Yatao.
Regarding Qiao Fei's family, the text version, Liu Yatao also said part of it on WeChat.
After confirming that it was the truth, the stream was also much more relieved.
I also have a rough draft in my heart, how to convince the boss.
Between wine and food.
Before leaving, Wang Yan handed Xiliu a medium-sized backpack.
"Mr. Wang, you're still so polite."
The stream smiled and took it away, moving casually and naturally.
There will be a bag every time we meet, the bag is the same, but the price varies, this time it is worth 10w.
The entry fee of 5w for a small brand is 'very fair'.
The follow-up process has the full cooperation of the stream, and the review of the category boss is also fast. Stream just said that it was the brand and product that Qiao Feijia fancied, and the boss was surprised and quickly agreed, which went surprisingly smoothly.
Then, in just over a week, Hi Food and Wang Yan's company's own brands have entered Maochao one after another.
After that, Wang Yan made a special call to Liu Yatao to inform him.
"Mr. Liu, the order from Tmall Supermarket has been sent to you, let's deliver it, alas... We're really working on this project. After Wang Yan came out of the order, he also called Liu Yatao as soon as possible.
Liu Yatao also didn't expect that the negotiation between the front foot broke down, and the progress of the brand on the back foot was greatly advanced.
even began to deliver, although the volume of goods is not much, a total of tens of thousands of dollars worth of goods. But this is only the beginning of the first wave after all.
He even felt that he had wronged Wang Yan, but in fact, he had indeed advanced before.
"Okay, Mr. Wang, I will send the order down immediately and send it out as soon as possible." Liu Yatao finally said.
This situation was also told to Wu Zhou before, although it was unlikely to happen at the time.
And Wu Zhou's reply was that it should be sent, anyway, the money will be delivered, and there will be no loss.
Thinking of the dual brands that Wu Zhou said, Liu Yatao sighed in his heart.
Even if this dual brand does not have Wang Yan, it may have been decided before. It's just that even if he had known earlier, would he have disagreed?