Because of the outstanding performance in the 2018 fiscal year.

In the new fiscal year of 2019, the contract was signed with SKA merchant standards, and the most direct benefit is that the deduction points have been reduced, and many previous deduction points of about 25% have been directly reduced to 18%.

25% is the standard deduction point for new merchants, which can be understood as the highest deduction point for the category in disguise. After all, Wu Zhou's side just settled in last year.

The second benefit is that there is a separate DingTalk group, and there is a full-time customer service to ask questions at any time, and they will help contact and deal with it at any time. When delivering and warehousing, if the amount of goods is too large and it is not easy to deliver, you can also contact, and a separate green channel will be arranged, but this is a limited quantity.

Different SKA merchants have different limited quantities.

For example, if it's Moutai, it's completely unlimited...

Finally, there is a VAM agreement.

The deduction point can be reduced by 3% on the basis of the low deduction point of SKA merchants, but there are two requirements, the performance of the new fiscal year is at least 102% year-on-year, and the activity cost investment should account for 3% of sales.

Or, in the new fiscal year, the year-on-year growth of 208%, the investment in activities is not mandatory.

In fiscal year 2018, Aiying e-commerce sold a total of 278 million in Tmall supermarket.

If it grows by another 208%, that is, 856 million in fiscal 2019, the average monthly performance will exceed 7kW.

Wu Zhou was informed of this, and then Wu Zhou immediately chose the second plan.

Because Tmall Supermarket can now sell 5kW+ every month, so to achieve the usual goal, you only need to stabilize the current basic disk, and then increase by about 40%.

So easy, in Wu Zhou's opinion, this is giving money for nothing, but this 3% deduction point will be settled at one time after the agreed performance is achieved in the new fiscal year, and if it is not achieved, then there is nothing.

"Sister Xiliu, this is our brand, there is also a new product introduction, and the appendix is our operation plan, you can take a look." Stream's side requires that all new brands and new products must be communicated with her individually.

Liu Bin sent the operation plan to Liu Fei and asked Liu Fei to contact the stream.

"What brands do you do in Maochao?" It took half an hour for the stream to read the message and then reply.

Liu Fei glanced at Liu Bin not far from the office.

"Mr. Liu, are you honest?" Liu Fei was a little embarrassed, after all, the stream was the master who directly blacked Liu Bin, and it was obvious that the Qiao Fei family had offended her at the beginning.

Now let's say it directly, the ghost knows what kind of little two with such a careful eye will come out.

Liu Bin also has a headache, what he hates most is to communicate with this kind of Xiaoer.

Obviously, it is a small two, that is, to assist merchants, so just do your own job and help merchants operate their brands well.

Now, some of the juniors have directly become uncles.

"Well, let's just say it, let's just this one brand. And we are the SKA of the platform, and the stream should not be too difficult. Liu Bin finally said.

As soon as Liu Bin answered, Liu Fei sent the three words of Qiao Fei's family over.

The stream shows read.

Then a minute, five minutes, and no reply.

"What's going on...."Liu Fei also couldn't understand the mind of the stream, and the woman's mind was too difficult to guess.

"Wait, maybe something else is going on." Liu Bin said helplessly.

At the same time, the stream next to Ali's computer opened the product operation planning PPT sent to her by Liu Fei.

The brand introduction was swept away.

The product introduction is detailed, and the gourmet is a sub-brand of Qiaofeijia, which can actually continue to be hung under the category of Qiaofeijia, but Wu Zhou's requirements here are that all new food products are specially branded with snacks, and if the old single product is used, Qiaofeijia can be the main brand, and the gourmet is a sub-brand.

The products are not only hot in the industry now, the same style of hot and sour noodles, as well as snail noodles, self-heating hot pot, self-heating rice, 4 series, 12 flavors.

Then there is the introduction of each product, mainly the introduction of raw materials, what origin, what raw materials, the grade of this raw material in the industry, and so on.

Stream just looked at the introduction, even if he was more prejudiced against the Qiao Fei family.

I also have to say in my heart, "Although the price is high, the things are really good." “

In fact, in daily life, as long as it is something that Qiao Fei's family has, and it happens to be what she needs, she almost buys it.

Since she knows that things are good, why not use them, she is not stupid.

"That's how it works." After reading the operation plan, the stream felt like it knew the secret.

Then I opened DingTalk and forwarded the operation plan PPT as it was.

The dialog box shows that it is, Wang Yan.

“？？？” After Wang Yan saw it, the first time he put a question mark, there is such a thing as operation planning, just give it to the operation, what use does he want.

"Mr. Wang, this thing should be kept secret, Qiao Fei's family just sent it to me, I'll delay them for a while, you have to hurry up, and the thing is on quickly."

"Qiao Fei's operational plan?" Wang Yan was startled, and the sitting posture that was originally half-lying on the boss's chair instantly straightened up and opened.

When I saw those products, my eyes lit up, as if I had seen a diamond in the sun, sparkling.

"Aren't they making hi food?" Looking at the brand introduction in the ppt, gourmet, which brand is this. He's done a series of initiatives against Hi Food, and now he's suddenly a foodie.

How to use the measures before that. In particular, this packaging style is completely different from competing products on the market.

How to use his copyright strategy.

Finally, the price... Isn't that outrageous.

It's so expensive, the ghost buys it.

Wang Yan looked at the 7 barrels of hot and sour noodles, and the price was as high as 159 yuan. The price of a barrel is higher than their selling price of 6 barrels.

Isn't that fooling consumers?

But then look at the ingredient instructions later, and then there was silence.

To give a simple example, they are all thinking about how to reduce the number of ingredients and reduce the cost at the same time.

Wu Zhou is increasing the ingredients, adding a rich vegetable package, the vegetable package is a vegetable package, it is actually directly cooperating with the organic vegetable park, building a factory in the local area, and after picking, the vegetable package will be made on the same day.

Then find a national first-class nutritionist to make vegetable pairing, the purpose is to ensure balanced nutrition.

Since the nutrition is balanced, it must need meat, and NMG naturally grazing free-range cattle use the most tender tenderloin.

Finally, food additives, no, why not. Because of the selection of the best domestic and international first-line insurance equipment, technology, and materials.

It can be achieved without those food additives, and the shelf life of about 3 months can be achieved.

He even gave birth, "Isn't this a bit extravagant?" ”

"How do I learn this product?" Wang Yan asked himself, even if the product was in front of him, he felt that he could not imitate it.

It takes a lot of effort to find all these things, not to mention the time investment, and the money is definitely not comparable to my recent petty fights.

Millions? Millions are not enough.

It may not be enough to invest all the company's net profit in a year. Just to make these four products, is it worth it?

"I can't do it." Wang Yan was like a deflated ball, spreading out on the boss's chair again.

At the same time, the stream sent a message again.

"Mr. Wang, hold on. The product is on the shelf in a hurry and strives to be on the shelves before Qiaofeijia. I'll get you more resources when the time comes. ”