Chapter Eighty-Seven: Qiao Fei's Mask 'Routine'

Masks are being delivered, and as winter approaches, it is not only the temperature that makes people headaches, but also PM2.5, and the cold viruses that are everywhere around.

To this end, the company spent tens of millions of dollars to pioneer the integration of silver ion antibacterial, nano membrane to purify the air, and international patented formula skin-friendly materials, so that wearing a mask is no longer stuffy and more comfortable.

As long as you are a member of Qiaofeijia, you can get a free mask.

All masks will be sent out within a month.

The specific scheme is as follows.

Thank you for your love for Qiaofei and wish you good health.

Silver: 100 regular masks.

Gold: 1 fashion model plus 100 regular masks

Platinum: 1 exclusive customized fashion model (color pattern can be customized), plus 100 ordinary masks, plus 10 N95

Supreme: 10 exclusive customized fashion models (color patterns can be specified and customized), 100 N95 and 1000 masks

"I'm grass, how much does it cost to send so many masks."

"Isn't it just a mask, is it so mysterious?"

"Even if the Qiao Fei family is really, the amount is there. Millions of members, even the cost price is tens of millions. If it is at this price, it will be hundreds of millions."

"It's really rich."

"What a big guy, it's hundreds of millions as soon as he makes a move."

"Silver member, I remember to buy a hundred yuan, that is, to buy 100 yuan of things, 99 yuan of masks, this"

"Come on, come on, I'll give you people who don't understand the core of business a good analysis, this wave of operations of the Qiao Fei family."

"First of all, it's literally free, and it seems like a lot of losses in one wave. But first of all, how to become a member, you know. ”

"You have to pay attention to the official account first and bind your identity information so that you can become a member. So this wave of gift-giving will make many users who have not bound information before pay attention to the official account, so on the surface, it is a gift, but it is actually buying customer information and establishing a private domain traffic pool. It can only be said that everyone should learn a little bit of high tricks. ”

"Secondly, everyone knows that Qiao Fei's things are good and the price is high. So how much profit margin is there? Some of the products in the head are conservatively estimated to be more than 60%, and these masks, hehe, no matter how good it is, it would be good if the cost could be one-third. Of course, I don't deny it, the quality of Qiaofei's things is definitely not inferior, so I'm talking about one-third, if it's other homes, maybe one-fifth, one-tenth. ”

"Speaking of which, smart friends should know it, Some new users who fancy these giveaways, are very accurate to only buy 100 yuan of things, and in the end, Qiao Fei's family earns 60, and then gives 30 yuan of gifts, and finally net profit, 60-30=30."

"So, it's a good deal, brothers."

"The city routine is deep, I want to go back to the countryside."

"The big guy is awesome, and he suddenly opens up."

"This business is playing, 666, and new users want giveaways, they must also register as private domain members, not only to make money, but also to get the user information, it's too special."

"I can't play, I can't play, the Matthew effect, Qiaofei's operation ability is strong, and after this private domain traffic is accumulated, who will still be the opponent in the future."

"In fact, most users still buy every egg on the platform."

"I've signed up for several similar members myself, and I haven't bought them on the platform yet."

"But why send masks, I like to eat their mooncakes, how good it is to send mooncakes, haha."

"Recently, I heard that the cold over there is quite serious, and I watched several hot videos on my hands and swiped them several times."

"Cover your face / I'm on the wh side, it's just that children have more colds recently, and adults don't actually have many colds, but after my mother watched a few videos of shaking her hands, she never wore a mask before, and she has been yelling for me to buy some masks these days, she wants to wear them"

"The smog in the north is really serious, I have air purifiers at home, and I do have to wear a mask when I go out. Forget it, Qiao Fei's family, I'll buy one to try brothers, and see if I evaluate it when the time comes. ”

"Let's see whose mask arrives first, haha."

At the same time, in Wu Zhou's company, Liu Bin and Liu Fei actually have similar concerns with many people.

Although the account is calculated like that, if there are fewer new users, mainly old users, then it will be purely a profit.

At present, there are 1.21 million silver members, 510,000 gold members, 50,000 platinum members, and 19 black gold members.

If calculated according to the selling price, it is 120 million + 150 million + 300 million + negligible black gold value, and the value of the goods is about 300 million.

Fortunately, in these products, because the one-time production volume is large enough, Wu Zhou's side is the raw materials of the production line, all of which are found separately from the source suppliers, plus the huge quantity, their own production, the cost is low enough, and the profit margin can reach more than 80%.

Therefore, the actual cost of membership benefits is about 60 million.

That's a lot of money, if you give the company benefits, cough cough

Forget it, I don't want to, the boss's decision can't be changed.

However, Liu Bin watched the number of member registrations continue to soar, and felt that his eyelids were jumping.

There seemed to be a sentence ringing in my head. "A whole lot of old members are coming."

As for Liu Fei, she is arrogant and continues to be busy with her work, anyway, the sky is falling and the boss is on top. She just needs to do what she has at hand.

Liu Bin didn't look at Liu Fei, but subconsciously looked at Wu Zhou's office.

He wanted to go in and talk to Wu Zhou, or rather, he wanted to find out, what was the reason?

Why is it a new product to send masks?

However, thinking of Wu Zhou's arbitrariness when he formulated this membership benefit policy, even the people on Huashi's side were forcefully pushed back by him.

He knew that this was Wu Zhou's decision, and it was even more impossible for him to make Wu Zhou change his mind.

I can't understand the purpose of the boss's planning, so I'm worried.

Do you really want to engage in private domain traffic?

Liu Bin thought about it, and logged in to the background of the WeChat public account on the computer.

Keep clicking on the small circle in the upper right corner of the browser, refresh, refresh.

But the focus of the eyes is not on the computer.

After the announcement of the membership benefit system, most of them met

After an hour, the number of registered members increased by tens of thousands, and then refreshed, there were tens of thousands, and at the end of the day, the number of new members alone increased by 31w.

The cost of activity welfare increased by 17%, and the cost of one night activity increased by 10 million.

However, fortunately, the next day's sales report showed that the turnover data of the whole platform fluctuated from 2-30 million before, and suddenly doubled to 4kw+.

The profit from this sales is barely enough to cover the additional activity expenses.

On another day, the number of new members increased by 38w, not falling but rising.

The reason is that many members have sent this matter to the point of shaking their hands. Among them are also individual big V-level bloggers.

Wuxian moaned: "I can't use up so many masks, or give benefits to fans." ”

'Inadvertently' posted his own supreme membership level.

(End of chapter)