In fact, Wu Zhou's operation of sending masks this time is not only within the company, or those previous e-commerce peers.

There are also many mask practitioners.

After all, the annual demand for masks in the entire market is only about 500 million masks.

Wu Zhou's wave of deliveries is the number of masks calculated in 100 million.

This number will continue to increase as the number of members increases.

Although the current market is expanding because of some videos, it can't withstand Wu Zhou's send.

Therefore, for Wu Zhou, a disruptor in the mask market, some of the leading brands in the mask market are of course very concerned.

"This TMD's is not a blind jb play." Qian Tao couldn't help but scold, sitting at his desk at the moment, the computer interface was showing the membership announcement of Qiao Fei's store.

The point is that he is also a member himself, and he is still platinum.

He was a loyal user of Qiaofei's family before, after all, things are really good, and there were not many conflicts with each other before.

He mainly operates the online distribution and agency operation of some leading brands in the department store and home appliance industry.

Among them, he is currently distributing the mask brand with the largest international and domestic market share.

During this time, the sales of masks due to individual 'rumors' have soared.

His leading brand has benefited a lot.

Just placed an order to increase the amount of stocking, and Qiao Fei's family came out like this.

"Do you have any ideas?" Qian Tao asked with a frown.

There are also the operations of the three department stores that have just been called in the office, and they happen to be in charge of the operation of the mask area.

If there is no interest, then Qiao Fei's family will definitely welcome the mask with both hands, but this is only if

After more than 2 years of market precipitation, online consumers now recognize the brand of Qiaofeijia. Although our brand is the first in the industry, there are still certain risks. Wang Tong has been working in the industry e-commerce operation for five years, and he can be regarded as senior, because he is a head brand, and the turnover of the company's stores can also rank among the top in the department store category.

He is still a bit level, and because of this, he is more nervous than Qian Tao, the boss, when he sees Qiao Fei's family entering the category of masks.

After all, when there is no decent opponent, it is to make money lying down.

And the operational strength of Qiaofeijia does not need to be repeated.

"The threshold for masks is not high, I read the detailed description of Qiao Fei's mask, it should be possible to imitate a rough idea, but my suggestion is not to confront head-on, you can take a roundabout route. The market is so big, no matter how good Qiaofei's masks are, but if consumers buy our masks, then Qiaofei's masks want to buy, and there is no actual demand. ”

"Therefore, the first step is to apply for some special product support with the 3m brand, and try our best to fill the market demand for N95-level high-priced masks, while the masks of Qiaofeijia have not been rolled out in a large area."

"The second step, the mid-range and low-end markets, in fact, we follow up to make similar masks. Qiao Feijia's mask priced at 199, we use the price of about 99 or even 59 to make a similar model, before Qiao Feijia's mask is officially sold, to muddy the market. ”

"The third step is to act as an agent for some low-cost mask brands, dump them directly at a low price, and not make money, or even lose less money, so as to be the first in the market. Judging from the current data, the sales of the head single product in 2-3w a month have been achieved. We don't need to make 100 pieces, we can focus on pushing 50 pieces and push it to the first, which can not only save our marketing costs, but also reduce the demand for Qiaofeijia's follow-up products after they are launched. ”

Qian Tao nodded subconsciously after listening. "You make an activity plan for me before you get off work, clarify the specific budget, if there is no problem, you can start every day, and you can't delay."

"What about Tmall Supermarket, what do you think?" Qian Tao turned to Liu Yu, the operator of Tmall Supermarket.

"I'm similar to Wang Tong, there are special masks, I will contact Xiao Er to order activity resources, Qiao Feijia has not reported much activities, and most of the high-traffic activities on the platform are to break the price, so we can fight for it, but this has to communicate with the manufacturer in advance, after all, they have price control." Directly from the perspective of traffic conversion, the way Liu Yu thought of was to grab the traffic first.

"We also have to do it at a low price, with high sales, and the daily traffic recommendation of Tmall supermarket will also have an advantage. At that time, even if Qiaofeijia is on the shelves, if there is no traffic and no market, it should not sell well. This is the plan that Liu Yu thought of in combination with what Wang Tong said just now.

And Qian Tao finally looked at Zhou Jian, who had a look of wanting to speak and stopping from beginning to end, this senior operation assistant who had been here for almost a year.

"Xiao Zhou, do you have any ideas?"

Everyone looked at Zhou Jian.

Zhou Jian was suddenly named and was slightly surprised.

After thinking about it, he finally said.

"I don't have any ideas, it's just that Brother Wang knows that I went to college in Cloud City before. In fact, when I was a senior, I interned at Qiaofei's house for more than a month."

"Did you intern at Qiaofei's house? Then why didn't you do it? Before Wang Tong could finish speaking, he was surprised.

Who would have thought that he, a little assistant, had actually interned at Qiao Fei's house before, although it was at least a month. But it's also rare.

"Oh, during that time, I happened to have some other things to study at school, and I couldn't continue to work, so I quit." Of course, Zhou Jian will not say the real reason.

"That's a shame." Wang Tong looked at Zhou Jian with a look of regret.

The same is true for Liu Yu on the side.

As for Qian Tao, the boss, he is more curious.

"You went to do an internship in your senior year, which should have been when Qiao Fei's family first started their business. Do you have contact information for their home operations? "Qian Tao wants to get in touch, in case he can dig it up.

Zhou Jian's face was complicated, recalling the scene when he was interning, if he hadn't left at the beginning, he would at least be regarded as a veteran of the company now. Even if you have mixed qualifications, your current development is definitely much better than your own blind toss.

However, who would have thought that that small company would develop into the head of the industry in just two years.

And the boss is still so young.

"Now I don't know, when the Qiaofei family first started, the operation was the owner of the Qiaofei family, and I was just an assistant, and I was the first to do it."

"The boss of Qiaofei's family is the operator." After knowing the answer, Qian Tao was slightly disappointed.

It is possible for the operation to dig it, but the boss's words can't afford to dig it

Wang Tong and Liu Yu were eye-catching, they had guessed the identity of the boss of the Qiao Fei family before, such as being born in a marketing company, or a rich second generation, or a capitalist, etc

I never thought that the boss of Qiaofei's family was actually from an operating background, and after the mystery disappeared all of a sudden, there was even a feeling in my heart.

The illusion of 'am I okay too'.

"Well, to be precise, it should be my junior, who is from the same school as me, one year later than me." Having said so much, of course Zhou Jian didn't mind saying more. I have said most of the information I know and what I can say.

The more Zhou Jian spoke, the quieter the other three people in the office became, and the gossip on their faces became serious.

At the beginning, Wang Tong and Liu Yu, who were still a little eager to try, were also unusually quiet at the moment.

They are comprehensively analyzing Wu Zhou's opponent in combination with Zhou Jian's information.

A person who is younger than them, has no capital, started from scratch, and created such a behemoth as the Qiao Fei family in 2 years.

Will their previous plan really work?

(End of chapter)