Chapter Ninety-Eight: Quality Problems with Cake Hands?
"Why did this sales drop?" After Liu Bin went to work, he looked at the real-time sales data for the first time and found that pastry products fell by nearly 5% compared with the same period yesterday.
Now in more than 2 weeks, it will be Double 11, and many consumers have entered a state of preparation.
However, the performance of the company's pastry has always been in the rising stage, even if it is getting closer and closer to the big promotion node recently, and the growth has slowed down, but it has not reached the point of decline.
Therefore, Liu Bin felt a little abnormal.
Liu Bin looked at his four assistants, but they all looked confused.
"I'll go ask the customer service department to see if the consumer has any unusual inquiries." Zhao Yan took the initiative to get up and said that she was Liu Bin's "old assistant" and still had some experience.
At the same time, Liu Bin spoke to the rest of the office.
"You guys checked some public opinion platforms, and there are any unusual news trends." After Liu Bin finished explaining.
At the same time, the customer service department has abnormal customer service dynamics.
"I see in the comments, the pastries are broken a lot now, and the quality has dropped?"
"Dear, the quality has not decreased, it is still the original formula, the original process."
"What are those bad reviews in that review?"
"Dear, we are also investigating here, but there is no result yet, you are an old customer, you should know that our company is the most concerned about quality."
"Alright then"
"I read in the comments that the product has fly eggs, what's the situation, it's so disgusting, I don't dare to eat the goods that just arrived.?"
"Dear, we are following up on what you said, but for product quality, you can rest assured that our production workshop is a million-level aseptic production workshop, which is medical-grade, which can be regarded as the health level of the industry's ceiling."
"I want to return it, unscrupulous businesswoman"
"Dear, what can help you, we need a financial review process for refunds, and we will definitely deal with it for you, if you have any grievances, you can easily disclose it."
Zhao Yan just arrived at the customer service department, and Liu Li, the director of the customer service department, happened to be about to go to Liu Bin.
So in less than five minutes, Liu Bin got the user feedback report summarized by the customer service department.
"Mr. Liu, there have been a few occasional in recent days, but we have a large number of orders, so we didn't pay much attention to it here, and we will summarize and send it out when we prepare the weekly report."
"But today, there are a lot of more at once, and it is about to affect the normal reception of customers by the customer service department."
"This has never happened before, is there something wrong with our products?" Liu Li also had a sad face.
This kind of thing has never happened before, although the customer service department not only has to deal with pre-sales, but also after-sales.
However, in the past, most of the after-sales services were some problems with logistics and express delivery, and product quality problems were very, very few.
But lately, it suddenly seems to have exploded.
This situation was very abnormal, and she wondered if there was something wrong with the company.
And Liu Bin's face is not good-looking now, this is about to be Double Eleven, and now the factory is increasing its efforts to purchase and produce.
At this time, a big moth is going to be made, and how can the double eleven still sell goods
The more it sells, the more customer complaints, and in the end, the brand is ruined if it is not guaranteed.
"You have a meeting with your colleagues in the customer service department, first appease the consumers, the data will continue to be counted, and some of the links with more customer complaints and feedback, I will take them off the shelves later." Liu Bin finally decided to say.
Liu Bin subconsciously looked at Wu Zhou's office, but there was no one in the office at the moment.
And although the performance of the pastry category is okay, it does not account for a high proportion compared to the entire company, and it is not enough to alarm Wu Zhou.
Liu Bin decided to deal with this matter by himself first to understand the reason.
The problem report was sent directly to the production workshop, and then called over, roughly explained the situation, and asked them to check in each link, what is the reason, according to the feedback of the customer service department, the production time of the product,
Let them focus on troubleshooting the product during that time.
I'm going to give him the results today, and if I can't give it, I'll work overtime.
After that, Liu Bin drove directly to the company's warehouse.
Without notifying anyone, after arriving, I went directly to the cargo storage room, as well as the packing room.
"What's the matter, Mr. Liu, is there any problem?" Wang Wei asked Liu Bin suspiciously, and he said that the company's warehouse supervisor was responsible for the problems in the warehouse.
So Liu Bin came uninvited, and his face was ugly, and he muttered a little.
"Wang Wei, have there been any abnormalities in our warehouse recently, such as moths in the warehouse or which products are damaged and deteriorated before packing?"
"There must be moths, flying everywhere, and I recently bought a few mosquito killer lamps."
Wang Wei said, but looking at Liu Bin's face, there seemed to be something wrong.
"What is the problem with our warehouse that the sales department has feedback?"
Liu Bin roughly described the incident.
Wang Wei frowned, recalling the whole process of the whole product from purchase, disinfection, sorting, packaging, and delivery.
"Mr. Liu, you go to my office to rest for a while, and I'll go check the situation now."
"No need, let's go together, save time, this matter must be solved as soon as possible, every minute the product is off the shelves is money."
"Well, that's together."
Wang Wei first took Liu Bin to the warehouse, greeted some warehouse sorting employees, and took a look at the returns, and then they also personally opened more than 30 boxes of old inventory goods.
As more and more were opened, none of the problems were found, and none of them were found
It doesn't matter if it's a return or an old item that hasn't been shipped.
Ask the warehouse sorting staff to recall whether they have encountered problems such as product damage during this time, and whether they have seen moths during packaging.
"Mr. Liu, our sorting workshop is closed separately, and there are three sanitizing links for purchase, sorting, and shipment. Those moths and the like will definitely not fly in, and even if there are really fish that slip through the net, the final ones will definitely be sanitized, so the problem will definitely not appear in our warehouse."
Subsequently, a quality inspection report and the like were investigated
No anomalies were found.
At more than three o'clock in the afternoon, the production workshop gave a problem investigation report, which was similar to the warehouse, and no problem was found.
The standard of the production workshop on the company's side is pharmaceutical-grade, the ceiling of the food industry, and the whole production process can be resolutely used by machines without manual labor, so the possibility of manual negligence is also very low.
Therefore, after a whole day of investigation, Liu Bin was stunned and found nothing.
Looking at the link that was taken off the shelves for a day, Liu Bin was speechless.
The customer service department is still summarizing the problem.
After Liu Bin returned to the office, he has been reading bad reviews of products.
After reading for about an hour, when Liu Bin was about to think about changing directions to find the cause of the problem.
Suddenly I saw a review.
A consumer said that the user level is still relatively high.
"I thought that the pastries of the pastry were just delicious, but I didn't think that I would actually supplement iron/vomit" and then posted a photo of the pastry mixed with a rusty wire.
Another one.
"Look, the pastry at the price of the pastry hand is not only delicious, but also high in nutrition and protein, really fresh.
"Excuse me, is this a new way to eat cakes, and it's still silky, you're going to smash the signboard of Qiaofei's house."
"There are moths in the product, one of the bags still has a musty smell, these products are within the shelf life, serious quality problems, customer service only refund processing, very disappointed in Qiao Feijia!!"
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Liu Bin sent a message to Liu Li.
"Liu Li, you ask the customer service department to count the names of these bad review consumers, as well as the delivery address."
"But most of them are anonymous."
"Even if it's anonymous, it's still there
information, as well as consumer platform ratings. Use these details to find these consumers. In addition, those consumers who take the initiative to find our customer service also check their delivery address and what membership level."